Cloud computing ppt_0


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Cloud computing ppt_0

  1. 1. Cloud ComputingChallenges and OpportunitiesMay 2012 study synthesis
  2. 2. Objectives
  3. 3. The following objectives have been identified: To analyze: The current situation and impactTo identify: opportunities for growth use and knowledge of cloud among Spanish SME and micro- enterprises economic perspectives strategic perspectives TABLE OF 1. Concept and current situationCONTENTS 2. Survey of SMEs in Spain 3. Expert opinions 4. Impact Evaluation 5. Best practices 3
  4. 4. 1.Concept andcurrent situation
  5. 5. 1.What is cloud computing? It is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. NIST (National Institute of Standards and Technology) definition 5
  6. 6. 1.Features associated with cloud computing Ability to perform functional adjustment according Scalability to specific demand Ability to automatically assign computing resources Self-service subject to the specific needs of the user on-demandInvoice model based on use, which meansthat cost is subject to use Pay per use Multiple The provider can facilitate users dynamic assignment by sharing computing resources among several users Unrestricted Universal, continuous and access multidevice access It makes it possible to isolate contracted computing Abstraction resources offered by the provider from the computing infrastructure of the entity 6
  7. 7. 1. Classification of cloud IaaS Hybrid PROVISION of infrastructure as a service cloud USE of mixed infrastructureService PaaS Deployment Public Types Models SUPPLY of platforms aimed at development, testing, deployment, hosting or maintenance as a service Cloud OFFER of external services of Office automation virtualized computing, external Social Networks to the client SaaS 2.0 Network CRM ERP USE of licenses as a service Private Community BPaaS cloud cloud DELIVERY as a service of highly DELIVERY of virtualized services, but standardized business DELIVERY of common supply to similar with internal management and processes clients infrastructureEnabler Provider HW + SW Actors BrokerAuditor involved Final customer Source: ONTSI 7
  8. 8. 1.Cloud advantages and challengesAdvantages Economic and financial Challenges S peed and flexibility d ata security and confidentiality o utsourcing of technological operations i mprovement in technological management and security h igh level of standardization and technological integration u biquitous access and availability d ependence on the provider of the technological services p ositive impacts on sustainability (green IT) and on t s echnological amortization ervice availability the economy 8
  9. 9. 1.Interesting facts: 01. According to IDC, global revenue from cloud services will reach 55,500 02. million dollars in 2014, with growth rates of nearly 30%. By 2014 the market share will have reached "A study published by Gartner nearly 12%, positioning itself as the identifies Spain as being amongst main driver in the industry the thirty leading locations to host externalized services. The mainSource: “Worldwide and Regional Public IT Cloud Services 2010-2014 assets of Spain highlighted byForecast”, IDC Gartner are: reduced costs, knowledge of other languages than 03. Spanish, good IT and transport infrastructure and a strong link with "Cloud computing saves costs and Latin America" facilitates SMEs’ access to computing, making it possible for Source: “Cloud Computing”, Bankinter Innovation Foundation them to compete at the same technological level as large organizations" Source: “Cloud Computing”, Bankinter Innovation Foundation 9
  10. 10. 2.Survey of SMEsin Spain
  11. 11. 2. 45.2% of SMEs have some knowledge of*cloud KNOWLEDGE OF CLOUD COMPUTING SOLUTIONS 20.5% HAVE a perfect knowledge of cloud computing 24.7% KNOW some examples or have heard of some examples 54.9% DO NOT KNOW cloud computing solutions"This figure is obtained as a result of adding up the total percentage of companies thathave a sound knowledge of cloud computing and those that can mention some Based on: Total number of companies (0 to 249), Source: ONTSI 11examples. with websites
  12. 12. 2. 27,2%algunos ejemplos, of micro-enterprises do not have any knowledge 60.1%o hablar de ellos of cloud solutions 24,2% KNOWLEDGE OF CLOUD COMPUTING SOLUTIONS BY COMPANY SIZE 28,9% No los conozco Compared to micro- 60,1% 43,9% 43.9% enterprises, SMEs have Sí, los conozco deeper knowledge of perfectamente HAVE perfect knowledge 15,7% 15.7% cloud, 28.2 percentage point higher. 27.2% 27,2%algunos ejemplos,o hablar de ellos 24,2% 24.2% DO KNOW some examples 28.9% 28,9% No los conozco 60,1% 60.1% 43,9% Sí, los conozco DO perfectamente NOT KNOW From 10 to 249 15,7% From 0 to 9 Based on: Total number of companies , with Source: ONTSI 12 websites
  13. 13. 2.21.7% of enterprises that have some knowledge ofcloud use cloud-based solutions USE OF CLOUD COMPUTING SOLUTIONS 0.9%There is a high level of 21.7%satisfaction with cloudtechnologyThere are no significantdifferences in the use ofcloud solutions as regardsto company size It has used it in the past but does not use it anymore It is currently using it Never used it 77.5% Based on: Total number of companies (0 to 249), with websites Source: ONTSI 13
  14. 14. 2.There are no significant differences as to the degree ofcloud solution use by company sizeUSE OF CLOUD COMPUTING SOLUTIONS BY COMPANY SIZE 77.5% 77.4% 20.1% 22.2% 2.5% 0.4% From 10 to 249 From 0 to 9 14 Based on: Total number of companies (0 to 249) with websites that have Source: ONTSI some knowledge of cloud
  15. 15. 2.IaaS is the most commonly used service modelCHARACTERISTICS OF CLOUD COMPUTING SOLUTIONS USED 76.1% 50.6% USE of some solution USE of some solution 18.8% USE of some solution IaaS SaaS PaaS 16.7% of the totalStorage service is the number of enterprisesDBMS solutions (Databasemost used IaaS use CRM solutions Managementsolution (68.5%) based on SaaS Systems) stand out Source: ONTSI 15 Based on: Total number of companies using cloud with websites
  16. 16. 2.Private Cloud is the deployment type mostcommonly usedCHARACTERISTICS OF CLOUD COMPUTING SOLUTIONS USED Environments controlled by the organization Private Cloud Focused on niches: 59.9% Community Cloud education 1.7% health care… 13.9% 33.8%Often in larger Higher levels of Hybrid Cloudcompanies Public Cloud elasticity and scalability Based on: Total number of companies using cloud, with Source: ONTSI 16 websites
  17. 17. 2.47.4 % of companies using cloud usecross-cutting solutionsBUSINESS PROCESSES WITH HIGHER CLOUD SOLUTION INTEGRATION 34.7% 18.2% 47.4% 11.7% 8.9% 8.2% 8.2% 6.6% 2.3% The whole Commercial and Productive aspects Finance management Quality company sales Human resources Innovation Other areas Did not know or failed to respond Based on: Total number of companies using cloud, with Source: ONTSI 17 websites
  18. 18. 2.Higher flexibility and scalability of cloud are the mainreasons for adopting the technologyMAIN REASONS*FOR ADOPTING THE TECHNOLOGY From 10 to 249 * Five main reasons 0 to 9 66.5% Greater flexibility and scalability of 52.3% technology management resources 43.1% Possibility of access from any device 51.3% connected to Internet Modernization of business and 42.5% 39.9% management processes Avoid capital expenditure on investment 36.9% 27.1% in technology systems Increase computing capacity and 27.3% 23.3% business performance Based on: Total number of companies using cloud, with Source: ONTSI 18 websites
  19. 19. 2.The main benefits perceived have to do with time andcostsPERCEIVED BENEFITS DERIVED FROM USE OF CLOUD COMPUTING APPLICATIONS OR SYSTEMS IN THE COMPANY 70.6% TIME saving 29.6 % 28 % 16.4% 4.6% 63.4 % COST saving REDEFINITION PRODUCTS ORGANIZATION OTHER of internal and services of internal staff management 48.5% IMPROVEMENT of productivity in general Based on: Total number of companies using cloud, with Source: ONTSI 19 websites
  20. 20. 55,0% 2.Ahorro en tiempo More than half of the micro-enterprises consider 76,2% productivity improvement as a benefit 55,0%Ahorro en tiempo * PERCEIVED BENEFITS DERIVED FROM USE OF CLOUD COMPUTING APPLICATIONS OR SYSTEMS IN THE COMPANY, BY COMPANY SIZE 76,2% Time saving is 55,0% 55.0% perceived above all inAhorro en tiempo small enterprises 64,0% 76,2% 76.2%Ahorro en costes TIME saving 63,2% 64,0% Companies with 10 to 64.0%Ahorro en costes 249 employees 63.2% 63,2% perceive slightly 64,0% higher cost savings COST savingAhorro en costes 42,2% 42.2% 63,2%de productividad general 50.7% 50,7% *Three first benefits mentioned IMPROVEMENT on productivity 42,2% From 10 to 249de productividad Based on: Total number of companies using cloud, with Source: ONTSI 20 in general From 0 to 9 general websites
  21. 21. 2. 76.2 %* of SMEs using cloud are generally satisfiedDEGREE OF SATISFACTION OF ENTERPRISES WITH CLOUD SERVICE PROVIDERS 1.0% 4.3% 0.6% 25.9% are generally very17.9% 25.9% satisfied with the provider and/or providers Only 1.6% of SMEs declared not being generally satisfied or rather dissatisfied with 50.3% providers Very satisfied Rather dissatisfied Quite satisfied Not satisfied at all *It includes responses from companies that have declared being very or quite satisfied Somewhat Did not know or failed to satisfied respond Based on: Total number of companies using cloud, with Source: ONTSI 21 websites
  22. 22. 2.More than 75% of SMEs using cloud expresseda high level of satisfaction withquality of support and maintenance serviceDEGREE OF SATISFACTION* OF ENTERPRISES WITH CLOUD SERVICE PROVIDERS QUALITY OF SERVICE QUALITY of support and QUALITY of management and QUALITY of installation maintenance service resource resizing services service 75,1% 67.5% 60.3%**It includes responses from companies that have declared being very or quite satisfied Based on: Total number of companies using cloud, with Source: ONTSI 22 websites
  23. 23. 2.The main concern is related to security and confidentiality MAIN EXISTING CONCERNS AS REGARDS CLOUDS USE 4.1% 5.5% 8.8% 10.2% 13.2% 17.2% 18% 20.8% SECURITY AND LOSS OF CONFIDENTIALITY CONTROL OF PROCESSES Source: ONTSI 26.5% 55.2% Based on: Total number of companies using cloud with websites Other reasons None Variable non-controlled costs Difficulty of migration Responsibility of the provider Doubts about integrity Doubts about availability Dependence on provider Loss of control of processes Security and confidentiality 23
  24. 24. 2.Lack of knowledge about the benefits of the technologyis the main barrier to entryBARRIERS TO ENTRY OF CLOUD COMPUTING IN COMPANIES Main barriers that have 18.2% to do with cost, by order 63.1% of importance are the 17.8% following: 30.5% Budget restrictions 14.2% Cost factor High costs related to 4.3% recruitment 24.9% Difficulty of migration Lack of knowledge about the benefits Responsibility of the provider Budget restrictions Doubts about availability High costs related to recruitment Dependence on the provider Based on: Total number of companies using cloud, that are aware of its existence but do not use it Source: ONTSI 24
  25. 25. 2.Interesting facts: 02. 01. Lack of sufficient knowledge about the technical and Enterprises using cloud economical benefits of this new technological model along with the computing declare that the performance level of providers is costs arising from initial optimal recruitment largely explain the high percentage of SMEs that do not use cloud computing 03. 04. 16.1% of SMEs that are aware 63.4% of enterprises using cloud of the existence of the would recommend the use of the technology but do not use it technology without any have expressed their intention of reservation to enterprises with using it in the future similar characteristics Source: ONTSI 25
  26. 26. 2. Data sheet: Survey of SMEs in Spain Quantitative methodology Scope• The scope of the investigation includes micro-enterprises (0 to 9 employees) and SMEs (10 to 249 employees) with websites of some type located in the whole national territory.Sample size• Global sample size comprises 1,700 enterpises: 0 to 9 employees 1,413 (83.1%) 10 to 249 employees: 287 (16.9%)Compiling information technique• To compile the information, an online survey methodology has been applied, through a Web ad-hoc application and after previous telephone contact.Margin of error• Margin of error for the 1,700 surveys is ± 2.37% under most unfavorable statistic conditions (p=q=0.5), with 95% degree of confidence. Work in the field• Information has been compiled during October and November 2011. 26
  27. 27. 3.Expert opinions
  28. 28. 3.Experts from cloud providersPerceived advantages:o a new cost model is possibleo it allows enterprises with restricted budgets to have access to new serviceso it eliminates commitments and barriers to entry making it possible to link technology costs to revenuePerceived barriers:o lack of common legal frameworko loss of control and dependence by clientso deep ignorance in the market about what it is and the advantages it offerso the development of SaaS services is very dependant on the capacity of telecommunication networks Source: ONTSI 28
  29. 29. 3.Experts from large client businessesPerceived advantages: o cost model without infrastructure amortization o it facilitates immediate launch of projects. o it facilitates focused and business oriented ICT o it facilitates access to new servicesPerceived barriers:o growing dependency on the providero privacy and legal requirement problemso possibility of losing control over the technology, but above all, over the corporate processes Source: ONTSI 29
  30. 30. 3. Experts from the Public Administration Perceived advantages: o cost savings o avoiding duplicationMany public entities arecurrently carrying out a o development of teleworkingprevious phase of reflection o shared services consolidationand prospect. Perceived barriers: o integration and interoperability problems o uncertainty about performance o "locked-in" effect with providers Source: ONTSI 30
  31. 31. 4.ImpactEvaluation
  32. 32. 4.Estimated impact* of cloud in Spain for 2012Gross Domestic Generation of Product (GDP) 3,049 million euro 1€ Invested in cloud Job creation of Generates Employment 65,000 1.63 In GDP impact Employment € jobs in 2012 Total return of Public Treasury 678 million euro Source: Obtained from the Economic Impact Model developed by 32 *Methodology based on macroeconomic input-output tables. Deloitte
  33. 33. 4.Environmental impact of cloud Reduction in CO2 emissions 90% + Small deployments ≈ 100 usersPrivate Cloud Public Cloud 60-90% AverageCommunity deployments Hybrid Cloud Cloud ≈ 1,000 users 30-60% Large deployments ≈ 10,000 users 33 Source: Accenture
  34. 34. 4.Social impact of cloudMobile service universalization + Spread of the Internet and creation of links to the web in mobile devices. Office universalization. Mobile access.Virtual storage Storaged data in remote servers. Price reduction for online storage. Information managers allow the user to expand hard disc storage capacity.Applications in the cloud Improvement in competitivity and device offer. Online service supply.Interconnectivity and Social Networks Source: Deloitte 34
  35. 35. 5.Bestpractices
  36. 36. To have access to all the information concerning studies and indicators: Observatory Website: e-mail: Follow us!/ONTSI
  37. 37. All rights reserved. This publication may be copied and distributed on any medium, provided its authors are given duerecognition. This publication cannot be modified or used for commercial purposes.Edificio Bronce Tel.: 91 212 76 20 / 25Plaza Manuel Gómez Moreno s/n Fax: 91 212 76 3528020 Madrid. España