Strategic Importance of Semantic         Technologies as a Key Differentiator for                      IT as a Service “Th...
Cloud DefinitionInfrastructure as a Service                                                                       Desktop ...
Cloud – A New Era for the Business                                   Goal: IT as a Service                                ...
BEFORE:                   Administrative Silos   Storage Administrator                                          IT Managem...
NOW:                   Cloud Practice     StorageAdministrator    NetworkAdministrator       Server                       ...
Enterprise Clouds Vision => eCloudsAll resources of an adaptive, cloud-enabled IT environment can be set up,   monitored, ...
eCloudManagerTM Product SuiteSemantic Cloud Computing for the Enterprise
Behind the Scenes ...
Semantic TechnologiesData from different providers (adapters)   Different semantics (LUN, Datastore, Volume, Filesystem, ...
Informationsdatenbank auf Basis vonSPOs  Subject                  Object              Predicate                          O...
Information from Different Sources isAutomatically Linked Together    Subjec                     Object                   ...
fluidOps Solution            An example how to combine out of the boxInfrastructure-, Application- & IT-Service Management...
eCloudManager Platform         For Infrastructure              For Infrastructure and            Self Service access to   ...
eCloudManager Platform – Interconnects Protocols and APIs for the eCloudManager Providers (list not complete)             ...
Unified Management of the Entire IT StackTrue IT as a Service
Manage Enterprise Application LandscapesAs A Single EntityVirtual Landscape Concept A Virtual Landscape (VL) is an isolat...
Charge back possibilities (selection)Fully customizable cost formula with huge set of parameters from Infrastructure or Ap...
Hybrid Cloud Management                                eCloudManager:                           Assess:                  ...
fluidOps Solutions Semantic Master Data Management as base for a            transparant data center
Semantic Master Data ManagementIn many enterprises, data is scattered across different silos.Our Semantic Master Data Mana...
Semantic Master Data ManagementPhase 1 – Integration:   Data integration in a central    repository via data providers  ...
Benefits of the Semantic Master DataManagement in the Data Center Domain Seamless integration  creates  transparency Imp...
Use Cases
Game Changers*   What if you could provision a complete, integrated   enterprise application landscape in 10 minutes?   Wh...
Customer Case Study           SAP Center of Excellence / Value Prototyping – eCloudManager CustomerChallenge:     Needed ...
Information Workbench at SAP Center ofExcellence/Value PrototypingSupport collaborative   operations management in   the d...
eCloudManager for SAP ApplicationsWhat Provides full control over the life cycle of your (SAP) enterprise application lan...
eCloudManager for SAP ApplicationsPer client virtual application landscape (VL) Per client network access and traffic sep...
Customer Case Study                          MvB Consulting, Member of Vision Consulting GroupChallenge:      Platform wh...
Information Workbench at The BBC Support the Dynamic Semantic Publishing  Strategy for the 2012 Olympics site and  the BB...
eCM / IWB Platform & Solutions                                                                                            ...
eCloudManager in a NutshellSemantic Integration     Automation         Service Definition               Analytics         ...
THANK YOU!Francesco Incorvaiafrancesco.incorvaia@fluidops.comDirect: +49 163 384 0909Office: +49 6227 384 6527   http://ww...
eCloudManager in a NutshellRun an agile cloud to provide local or external users with a flexible and highly-  automated ap...
eCloudManager BenefitsBegin or accelerate the transition to a cloud-enabled IT infrastructure and   company that focuses o...
fluidOps Integration
fluidOps Stands Out in Cloud Vendor    Benchmark by Experton GroupIn a recently published study bythe Experton Group, flui...
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Strategic Importance of Semantic Technologies as a Key Differentiator for IT as a Service, Francesco Incorvaia, FluidOps

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CloudOps Summit 2012, Frankfurt, 20.9.2012
Track 2 - Build and Run by Francesco Incorvaia, fluid Operations AG (@fluidops)
http://cloudops.de/sprecher/#francescoincorvaia

Find the video of this talk at http://youtu.be/Eb0HO0hi_jc

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Strategic Importance of Semantic Technologies as a Key Differentiator for IT as a Service, Francesco Incorvaia, FluidOps

  1. 1. Strategic Importance of Semantic Technologies as a Key Differentiator for IT as a Service “The Company is exploiting a niche in “This platform elevates fluidOps from “Another DevOps target is fluidOps, which the marketplace where there is an application-aware infrastructure is taking its IaaS enablement play beyondcurrently no other direct competition” manager (although its certainly that) to SAP applications and users to provide agile, a true cloud-enablement player” automated applications and cloud infrastructure for more users”
  2. 2. Cloud DefinitionInfrastructure as a Service Desktop as a Service Platform as a Service Cloud describes the concept to IT infrastructure abstraction Private Cloud Cloud describes the concept of dynamically adapting to needsStorage as a Service IT is blurred and not transparent from a user Request as a perspective – Like a Service “Cloud” Software as a Service Landscape as a Data as a Service Service
  3. 3. Cloud – A New Era for the Business Goal: IT as a Service  Low cost  High performance Cloud Hybrid of  High flexibility Private & Public Landscape as Service Provider & In- a Service houseUnix / Linux / Windows Application Mgt. Intra Company Service Portal Automation Billing Monitoring Virtual Machine Hypervisor Automated and dynamic Blade Technology Software as a Service Storage Technology Platform as a Service Flexible Usage Infrastructure as a Service Over commitment Volume / Perfor- Hardware Complex mance limited  n Systems / Instances Limited High manual Effort eCloudManager Positioning Server Farm per Platform Tranditional Adaptive Computing Virtualization Virtual Landscape Private Cloud Cloud Computing Management Computing 2002 2014
  4. 4. BEFORE: Administrative Silos Storage Administrator IT Management Today Network Administrator Server AdministratorApplication Administrator Business
  5. 5. NOW: Cloud Practice StorageAdministrator NetworkAdministrator Server ITAdministrator Application Hardware ExpertsAdministrator Application Administrators Business IT Management with fluidOps
  6. 6. Enterprise Clouds Vision => eCloudsAll resources of an adaptive, cloud-enabled IT environment can be set up, monitored, and maintained from a single, unified, and intuitive management console: Internal and external IT resources accessible across stack without vendor lock-in High degree of automation and IT provisioning at click of button on the level of enterprise landscapes Internal portal of private/public IT services with e.g. pay-as-you-go cost models
  7. 7. eCloudManagerTM Product SuiteSemantic Cloud Computing for the Enterprise
  8. 8. Behind the Scenes ...
  9. 9. Semantic TechnologiesData from different providers (adapters) Different semantics (LUN, Datastore, Volume, Filesystem, Disk) Different primary keys (serial Number, WWN, moref) Incomplete Information (several providers needed to fill the object) Timing (order of data collection runs)Solution S.P.O. Tuples (incl. User, Time, Origin)Subject Object PredicateExamplesTestQA is of type Virtual MachineTestQA has CPU Usage 65%TestQA is managed by PeterPeter is of type PersonPeter has responsibility Storage Admin
  10. 10. Informationsdatenbank auf Basis vonSPOs Subject Object Predicate Object Predicate Object Subject Subject Object Object Predicate Predicate Predicate Object Object Predicate Predicate Object Examples Predicate Object • TestQA is of type Virtual Machine Object • TestQA has CPU Usage 65% • TestQA is managed by Peter • Peter is of type Person • Peter has responsibility Storage Admin
  11. 11. Information from Different Sources isAutomatically Linked Together Subjec Object Subjec t t Pre dica te Object Object Pre Pre dica dica te te Subjec Subjec Object Subjec t Object t t Pre Pre Pre Pre Pre dica dica dica dica dica te te te te te Object Object Object Pre Pre Pre dica dica dica te te te Object Object Pre Pre dica dica te te Object Object Object Object
  12. 12. fluidOps Solution An example how to combine out of the boxInfrastructure-, Application- & IT-Service Management - Awareness
  13. 13. eCloudManager Platform For Infrastructure For Infrastructure and Self Service access to For Business and all Administrators Application Administrators IT as a Service IT roles and overlaysSOA Integration to other tools Unified API In-Memory DB Workflows Rule Engine ... Provider Provider Provider Provider Provider Provider Provider Storage Hypervisor Application Compute Network Public Cloud Business Hardware Resources Resources
  14. 14. eCloudManager Platform – Interconnects Protocols and APIs for the eCloudManager Providers (list not complete) Blade as a NetApp * LibVirt* Service* FAS Microsoft OpenStack* KVM* SAP ACC* Cisco UCS vCloud Director Hyper-V* SAP LVM Cluster Xen HP C7000 EMC RUN HTTPS HTTPS HTTPS HTTPS HTTPS HTTPS EMC ADM/2* Public Clouds* SOAP Microsoft Azure HTTPS Rest, XML API Rest, HTTP, Rest PowerShell, Rest SSH Amazon EC2 ZAPI WMI, CLI CLI EMC Atmos Rest, EC2Client HTTPS, RMI, SAP HTTPS (SAP NW ABAP + RFC RMI, RFC, Jco, Java, Sybase JMX, DBMCLI SOAP, SDK VMware Mobile, etc.) vSphere SOAP, WMI, Rest, SSH, XML, Rest RMI, CLI, SMI-S SMI-S SMI-S, Rest, SSH, Rest SMI-S RFC, WMI, CLI REST, CLI CLI, DHSM XML, CLI, DHSM HTTPS, RMI, SMI-S Storage Exchange, Systems* Oracle, HTTPS, CLI, HTTPS HTTPS, SMI-S HTTPS, SMI-S HTTPS, SMI-S, HTTPS HDS DHSM CLI, DHSM legacy Apps* IBM EMC HP EMC EMC EMC EMC EMC Celerra Atmos Symmetrix CLARiiON VNX / VNXe VPLEX VMAX/VMAXe EMC VSPEX All Vblock Types* Beta of VCE Coalition
  15. 15. Unified Management of the Entire IT StackTrue IT as a Service
  16. 16. Manage Enterprise Application LandscapesAs A Single EntityVirtual Landscape Concept A Virtual Landscape (VL) is an isolated, logical grouping of several VMs containing connected applications which communicate with each other The Virtual Landscape Manager (VLM) is an appliance that comes as part of the eCloudManager Enterprise Edition, and represents the central component of a Virtual Landscape and manages the network and application layer eCloudManager Virtual Landscape Management Benefits:  Zero configuration VLM with intelligent DHCP and DNS without the need for MAC address-based DHCP reservations  Existing network setups can be cloned and encapsulated  Virtualized file and printer shares  Cross-landscape connects  SAP ACC integration  Flexible access to VL: RDP, VNC, VPN, Reverse Proxy, SAP Router, etc.
  17. 17. Charge back possibilities (selection)Fully customizable cost formula with huge set of parameters from Infrastructure or Application:  CPU and memory reservation and consumption  Storage utilization and allocation (thin / thick)  Guarantee of SLAs (availability, performance, …)  Storage type • NAS, SAN • RDM (Raw Device Mapped LUNs), VMFS, NFS • RAID Level • SATA, FC, EFD • iSCSI (1GB, 10GB), FC  actual usage vs. allocated space  amount of data written, read or deleted  bandwidth usage  other datacenter-relevant items, like compute resource usage, application performance,  Location (Public cloud, private cloud, partner cloud)  Uptime of VM, suspend time of VM, uptime of application  Average response time of application  Logon time of users to the application  Additional services (installation, consulting, data import, backup, data shares)  Usage tracking on each level and entity (storage, traffic, compute, contract agreements, SLAs, …)  Cost calculation can be configured on each level (distributors, resellers and customers) and for every individual  Costs can be aggregated for groups or individuals  …
  18. 18. Hybrid Cloud Management eCloudManager:  Assess: Ideal for Outsourcing / Data Center Due Diligence  Integrate: Link IT to business data  Analyze: On demand dashboards  Control: Make cost of IT transparent  Optimize: Brokerage between private and public resources  Upsell: On premise interface to public cloud services
  19. 19. fluidOps Solutions Semantic Master Data Management as base for a transparant data center
  20. 20. Semantic Master Data ManagementIn many enterprises, data is scattered across different silos.Our Semantic Master Data Management Platform brings together: various data formats various mechanisms for accessing different data types which requires a large set of APIs data from various domains data sources which are partly overlapping, partly complementary redundant data items different IDs for the same resource which are used across different data formats
  21. 21. Semantic Master Data ManagementPhase 1 – Integration: Data integration in a central repository via data providers Lift existing data sources to RDF RDF data integration into a central repository Data alignment using a global ontologyPhase 2 – Logical Mapping: Bring together entities from different sources Generate a logical view and map data items Identify and align equal data across different data sources A logical mapping layer derives IDs spanning different data sources
  22. 22. Benefits of the Semantic Master DataManagement in the Data Center Domain Seamless integration creates transparency Improve data quality Reuse data Discover redundancies and inconsistencies Ad hoc analysis Reduce time and effort for search, query and report generation
  23. 23. Use Cases
  24. 24. Game Changers* What if you could provision a complete, integrated enterprise application landscape in 10 minutes? What if that landscape were easily consumed in a self- service portal by your private or public cloud customers? Compare …  4-6 weeks average to provision enterprise systems at SAP customer sites  1 week to resurrect a (successful) test landscape  Gartner: 66% of IT spend on configuring & running system landscapes, not in supporting business innovation or transforming the company * Gartner asked: “Who is the next game changer?” and fluid Operations made the list for ‘SAP Ecosystem in 2010’
  25. 25. Customer Case Study SAP Center of Excellence / Value Prototyping – eCloudManager CustomerChallenge:  Needed a solution which would enable them to address the challenges of managing various resource silos in their data centers  Replicating customer environments consisting of multi‐tiered multisystem SAP enterprise application landscapes in a rapid and automated manner “The eCloudManager full stack monitoring and management featureWhy fluidOps: allowed us to detect infrastructure  eCloudManager drives stack virtualization and delivers a one‐console failures affecting the applications, or solution for private and public cloud management and monitoring, errors at the application level, before they enabling simplified administration and increased IT efficiency were discovered by the customer and  Out-of-the-box Landscape as a Service solution integrates with enterprise storage, hypervisors and enterprise application resources, before they could cause application or and provides a unified view over data centers service downtime”Results: - Ralf Lindenlaub  fluidOps platform allowed the SAP CoE to deal with today’s cloud Senior Director, Infrastructure & infrastructure challenges by integrating all silos in the SAP data center Technology  eCloudManager has been in productive use at the SAP CoE in Germany SAP CoE / Value Prototyping and the USA since 2008  Managing thousands of compute cores and Petabytes of enterprise storage from a single platform
  26. 26. Information Workbench at SAP Center ofExcellence/Value PrototypingSupport collaborative operations management in the data center Link business data to technical data Technical Documentation Analytics and Reporting Performance and Capacity Monitoring Responsibility Management Resource Management Change Management Technical Ticketing System
  27. 27. eCloudManager for SAP ApplicationsWhat Provides full control over the life cycle of your (SAP) enterprise application landscapes through a single, unified, easy-to-use management console, delivering Landscape as a Service (LaaS) Application (VM) Templates for immediate application content or custom versioning Monitoring of all (SAP) enterprise application relevant systems based on data sourcesRapid provisioning, management and monitoring of multi-tiered multi-system enterprise application landscapes Typical example: SAP ECC + BI + Portal + Citrix access gateway Includes connections between systems as well as user management; no post-provisioning configuration neededLandscape as a Service (SAP) enterprise application landscapes exposed to business clients as Landscape as a Service eCloudManager Dashboard View
  28. 28. eCloudManager for SAP ApplicationsPer client virtual application landscape (VL) Per client network access and traffic separation, firewall/router appliance Automated personalization of systemsSAP and non-SAP Monitoring Advanced monitoring and analysis including everything managed within the SAP systems, e.g. CCMS All SAP and non-SAP instances across landscapes automatically detected and monitored, no configuration necessary Event and notification system (E-mail, SMS, RSS), customizable through standard rule languageStorage-assisted freeze, backup and recovery of (SAP) enterprise application systems within secondsFull IT stack integration from storage to hypervisor to application to end-user Policies and Policy Editor
  29. 29. Customer Case Study MvB Consulting, Member of Vision Consulting GroupChallenge:  Platform which would enable MvB to provision and host their customers’ application landscapes in hybrid cloud environments on- demand, while maintaining control over costs and consumed resources  Data center resource integration and monitoring, and error handlingWhy fluidOps: “eCloudManager has enabled us  Hybrid cloud management and distribution of resources across private to easily provision productive and public clouds based on SLAs  Self-service provisioning of enterprise application landscapes environments for our customers,  End-to-end data center monitoring, from storage to hypervisor to while still keeping costs under application, including advanced SAP database monitoring  Customizable rules and policies for data center-wide monitoring control. This has allowed us to  Customizable cost calculation formula for a highly flexible pay-per-use billing model offer cost- and innovation- oriented services.”Results: - Martin vom Bruch  Provisioning of enterprise landscapes within minutes and without any Managing Director MvB Consulting GmbH post-provisioning effort in MvB’s private Xen cloud, with the option to integrate public cloud resources on demand  Maintain control over the complete lifecycle of enterprise applications  Automated root cause analysis process and faster reaction to errors  Detailed metering and billing reports for each user, cost transparency
  30. 30. Information Workbench at The BBC Support the Dynamic Semantic Publishing Strategy for the 2012 Olympics site and the BBC Sports site The Information Workbench supports the editorial process – from authoring and curation to publishing of ontology and instance data following an editorial workflow. The Information Workbench supports the following specific authoring and publishing steps: • Automated generation of content from both structured and unstructured data and metadata. • Content enrichment using metadata. • User-friendly forms and auto-suggestion list for easy editing of semantic metadata. • Support for multi-level internal approval processes. • Semantic metadata processing for automated publication.
  31. 31. eCM / IWB Platform & Solutions Partner FIN‘NAVI Optique ComplianceSolutions … … Oracle vniiaes.ru Energy IWB + eCM = Data aaS & GovWild DataOpsPlatform Virtualization & Linking Layer Infrastructure Layer Data Layer Resources Netw.-Att. Storage Network Computing Resources Enterprise Data Sources Open Data Sources Server Superdome Egenera
  32. 32. eCloudManager in a NutshellSemantic Integration Automation Service Definition Analytics Security Self-Service Portal Next Generation Data Management Unified API Automated, Template Library Historical data User management Multi-user on-demand Management Architecture Integration & Access to Provisioning Zone definition Role concept Collaboration heterogeneous Search and One-click provisioning Resources Policy engine for SLA definition Exploration Utilization monitoring BI & Analytics error tracking Utilization andUnified monitoring Resource reservation Collaborative Error and failure service availability Metadata of resources Availability and management Documentation detection and Monitoring management Monitoring HandlingExtendable provider Dashboards and Metering and billing Interactive visual architecture Orchestration reporting Audit Log and Jobs exploration & search workflows Semantic Wiki-based Authoring Federated access Enterprise Storage Network Virtual Compute Physical Compute Enterprise Application Big Data Landscapes
  33. 33. THANK YOU!Francesco Incorvaiafrancesco.incorvaia@fluidops.comDirect: +49 163 384 0909Office: +49 6227 384 6527 http://www.linkedin.com/in/francescoincorvaia http://www.xing.com/profile/Francesco_Incorvaia http:// www.fluidOps.comfluid Operations AGAltrottstr. 31Walldorf, Germany
  34. 34. eCloudManager in a NutshellRun an agile cloud to provide local or external users with a flexible and highly- automated application and IT infrastructure to run their workloads internet-like ease and abstraction of IT complexity hybrid: local and external resourceseCloudManager An enterprise cloud management solution that spans infrastructure, application and business stacks, and can be used to build and run mission-critical application heavy private clouds, with … … a modular, flexible, scalable and open architecture … seamless integration to existing storage, networking and virtualization providers, as well as business resourcesWhat it does provides a uniform and homogenous view of virtualized and physical resources manages the full lifecycle of a virtual application landscape (Landscape as a Service) provides support for configurable resource allocation policies allows for reuse, consistency and compliance based on a high level of automation allows for on-demand dashboarding, analytics and reporting
  35. 35. eCloudManager BenefitsBegin or accelerate the transition to a cloud-enabled IT infrastructure and company that focuses on the applications increasing SLAs, end-users demand “cloud”-like ease of use, speed early focus on management and automation to always remain in controlLower costs, especially lower effort for repetitive “keeping-the-lights-on” tasks optimize IT stack resource utilization => green IT increase application accessibility, availability, performance and stability simplify administration, reduce the daily workloadTransition to value-add activities that improve the support for the business side rapid prototyping, custom development, increased testing for a much higher level of business process innovation based on enterprise applications easy ramp-ups with template-based rollout of new features/systems, training systems
  36. 36. fluidOps Integration
  37. 37. fluidOps Stands Out in Cloud Vendor Benchmark by Experton GroupIn a recently published study bythe Experton Group, fluidOps isnamed one of the technologicallymost promising platforms forcloud management.“Users should pay specialattention to the cloudmanagement product family ofFluid Operations AG, a youngGerman technology company. Thenew version 3.5 of the Walldorf-based start-up’s eCloudManager isamong the most interesting cloudmanagement platformtechnologies in the market.”- Published in May 2011 - http://www.cio.de/was_ist_cloud_computing/anbieter/2274043/index4.html

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