2. Social Media
• Cheap and Easy
• It can reach world wide audience
• Anyone can join
• An example of an artist who uses social media well is Beyonce with her
surprise album.
3. Magazine Adverts
• It is normally high budget so normally of high standard
• Those who read magazine’s normally listen to music so it is a good target
audience to reach.
• A great example is Lana Del Rey’s magazine advert “Born to die”
4. Teaming up with other celebrities
• A great way to promote new albums and songs
• Normally free as friends
• However it is unrealistic for us to use this strategy in our marketing for our
music video.
5. Send Emails to Local Mailing List Subscribers
• Cheap and easy
• Representable of large amount of people
• However people may not read the email
6. What Marketing strategies are we using?
• As a group we have decided to use magazine advertisements as a form of
marketing. This is because it is a very valuable way of marketing a music
video, we made our music advertisement on Photoshop because it was
simple to make. Alongside magazine advertisements we have decided to use
social media accounts as a form of marketing. The reason we chose social
media is because it is free, this is good because we are on a very low budget
so therefore social media is a vital part of our marketing campaign.
