Ambush Marketing

1. Marketing Innovations
Bijubodheswar
Government Arts College, Thiruvananthapuram

2. Ambush Marketing

5. Pawn is the most weakest piece in chess , King
is the most powerful one

10. In 2010, during a match between Denmark and Holland, 36 girls in mini-skirts were
removed from the stadium after being accused of being models for the Dutch beer Bavaria
attempting to ambush the World Cup and its official beer sponsor, Budweiser.

11. What Is Ambush Marketing?
Ambush marketing – also known as coat-tail
marketing or predatory ambushing – is the
practice of hijacking or coopting another
advertiser’s campaign to raise awareness of
another company or brand, often in the context
of event sponsorships.