2. Who the Food/Ag Certificate For?
John Gardner, PhD Tony D’Onofrio, MBA
Dean, BGI Sustainability Director, Town & Country Market
Adjunct Professor of Crop and Soil Science, WSU
Executive Corporate Chef
Agronomic research, development Retail food and grocery business
Oilseed production, processing, marketing business
3. Who the Food/Ag Certificate For?
Those with an interest in sustainable
agriculture business who are
Seeking a job in alternative food/ag sector
Planning to launch a business in the sustainable
food/ag sector
Have a job in sustainable food/ag sector
Very curious about this sector, but not yet sure
whether to enter it as a business owner or manager
4.
5. Hybrid Format
Lectures: Faculty and guests
Classroom, online, video
Dialog: Classroom and online
Field trips
Projects
Starts Fall 2012 (special start Jan 2012 with
sufficient enrollment)
6.
7. Four Course Sequence
How the food/ag supply works today in the
US and globally
The emerging alternatives in the food/ag
sector that focus on
economic, environmental, and social
performance
Selecting a scale to operate a sustainable
food/ag business from hyper-local to global
Practicum: a real world project
8.
9. Key Concepts – Course 1
Know context of current food/ag sector
History, drivers, issues, obstacles to improved
performance of food and agriculture systems
Policy, regulatory, and certification systems
Current organizational design of US and global
food/ag businesses
10.
11. Key Concepts – Course 2
Examine emerging alternatives across
food/ag sector
Understand successes and failures among
alternatives
Practical and business challenges of alternatives
12.
13. Key Concepts – Course 3
The Importance of Scale
Concepts and case studies of food/ag businesses
from hyper-local, local, regional, national, and global
scales
Selection and assembly of supply chain among
scales
Chain-of-custody and quality assurance mechanisms
among alternative supply chains
Integration of food/ag systems
14.
15. Key Concepts – Course 4
Practicum - applying tools in an integrated real-
world project
Options include
Continuation from class 3
New client or work project
Formal implementation plan
Stakeholder engagement
Business case
Present to:
Client
Class: representative experts
16.
17. Venture Development Process
Hyper-local Local Regional National Global
Creativity and design thinking
Idea screening
Business model generation
Critique of business models
Use of industry analysis and competitive surveys
Preparing financials
Presentation and review by panel of experts