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Team 9 Value Proposition
1.
What’s in it
for the customer?
2.
Convinces a potential
customer that a product or service will add more value or better solve a problem than other similar offerings
3.
Targets needs of
specific customer segments
4.
Unites a customer’s
needs with a solution
5.
Promotes relief of
a customer’s point of pain or frustration
6.
Promotes benefits for
customers
7.
Helps a customer
segment achieve a goal
8.
9.
Avoidable experiences that
frustrate or annoy customers
10.
Taking too much
time
11.
Cost is too
much
12.
“Slow food, fast.” Quality
food and service at reasonably competitive prices
13.
14.
Expected or unexpected
benefits for customers
15.
Offering previously unavailable
products or services to different customer segments
16.
Broader technological access
and usability
17.
Opportunities for a
personalized experience
18.
Unique characteristics about
a product or service
19.
Online ordering
20.
Customizable food choices
21.
Support of eco-conscious
customer segments
22.
23.
What customer segments
need or want to achieve
24.
Targets a specific
task a customer wants to accomplish
25.
Satisfy known or
unidentified needs of customer segments
26.
Target what makes
customer segments feel good about what is important to them Financial Security Beauty
27.
Focuses on the
status of a customer segment in society Labeling Branding
28.
Customers feel good
about supporting local farmers and organic practices
29.
Use local farms
with sustainable practices
30.
http://www.chipotle.com/en-us/fwi/fwi.aspx
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