Brand Awareness of Kedium Crop Care Products in Chhota Udepur District

1
SUMMER INTERNSHIP PROJECT ON
BRAND AWARENESS OF KEDIUM CROP CARE IN CHHOTA
UDEPUR DISTRICT
Undertaken at
KEDIUM CROP CARE
Submitted in partial fulfilment of the requirement for the award of the
degree of
MASTER OF BUSINESS ADMINISTRATION
BATCH (2020-2022)
Submitted by Name of the Industry Mentor
Patel Vandankumar Mintubhai Mr. Mayur Patel
MBA Semester III Officer - HR
200614200034
Under the Guidance of
Dr. Aashka Thakkar
Asst. Professor
PARUL UNIVERSITY
FACULTY OF MANAGEMENT STUDIES
P.O. Limda, Tal. Waghodia, Dist. Vadodara-391760

2
Declaration
I Vandankumar Mintubhai Patel, Enrolment No. 200614200034 from PIET
(MBA), Semester III of Parul University, Vadodara hereby declare that the Summer
Internship Report entitled “Brand Awareness of Kedium Crop Care in Chhota
Udepur District” is an original work and the same has not been submitted to any
other Institute for the award of any other degree.
Date: Signature of the student

3
INSTITUTE CERTIFICATE
It is hereby certified that the Summer Internship Report Titled as “Brand
Awareness of Kedium Crop Care in Chhota Udepur District” submitted in
partial fulfilment of Master of Business Administration at PIET (MBA), Vadodara
by Mr. Vandankumar Mintubhai Patel Enrolment No. 200614200034 has been
completed under my guidance and is Satisfactory.
Date:
Signature of the Guide Signature of the Director
Dr. Aashka Thakkar Dr. Bijal Zaveri
Assistant Professor Director

5
PREFACE
As a part of the MBA curriculum and in order to gain practical knowledge in the
field of Agribusiness management, we are required to make a report on “Brand
Awareness of Kedium Crop Care in Chhota Udepur District”. The basic
Objective behind doing this project reports is to get knowledge of different tools of
marketing and products brand awareness and their Campaign.
Every possible effort has been made to study the problems in depth, Subject to time
effort and limited resources. The Full project is measured through questionnaire,
the data further analysed and interpreted and the results was obtained.
The Full project has been divided into Five chapters.
1) Introduction
2) Review of Literature
3) Research Methodology
4) Data Analysis & Interpretation
5) Summary & Conclusions
I am thankful to everyone who all support me to complete this project on time. I
Fam equally thankful to our faculty members and KEDIUM CROP CARE team
who gave me a moral support and guided me in different matters regarding this
project.
Last but not in the least, I would like to thank my parents and God who helped me
a lot.

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Acknowledgement
A summer internship programme is a golden opportunity for us. It is improving our
abilities of learning and self-development. I consider myself lucky to have had this
opportunity and so many people helped me to complete this project.
I am thankful to Dr. Aashka Thakkar faculty of management studies at PARUL
UNIVERSITY, Vadodara for her gratitude during my project and giving me moral
support.
I would like to thank Mr. Mayur Patel, officer – HR of Kedium Crop Care who
permitted me to get training at Kedium Crop Care.
I expressed my gratitude toward Mr. Bhupendra Patel, Sales officer of Kedium Crop
Care full co-operation also providing valuable support, information and guidance
and all the staff of marketing department for their assistance throughout the project.
I am greatly indebted to Dr. Bijal Zaveri, Dean of faculty of Management Studies,
Parul University without which it would not be possible for me to perfectly
complete this project.
Words are insufficient to express my gratitude towards my sample respondents who
spared their precious time and sincere thanks to my parents and God for their
supports and motivation throughout the project.
Date: (Vandankumar Mintubhai Patel)

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EXECUTIVE SUMMARY
A UN study on global population trends predicts that India will surpass
China to become the most populous nation in the world by 2022. With a present
size of 1.32 billion, India currently supports nearly 17.84% of the world population,
with 2.4% land resources and 4 % of water resources. It is also noted that about 15-
25% potential crop production is lost due to pests, weeds and diseases. These indeed
are challenging times.
The sector faces many challenges and solution to same can lead to India
becoming a global manufacturing hub of quality crop protection chemicals.
India is the fourth largest global producer of agrochemicals after the US,
Japan and China. This segment generated a value of USD 4.4 billion in FY15 and
is expected to grow at 7.5% per annum to reach USD 6.3 billion by FY20.
Approximately 50% of the demand comes from domestic consumers and
the rest from exports. During the same period, the domestic demand is expected to
grow at 6.5% per annum and exports at 9% per annum.
Indian agrochemicals market will be driven by growth in herbicides and
fungicides, increasing awareness towards judicious use of agrochemicals, contract
manufacturing and export opportunities. At present, per hectare consumption of
pesticides in India is amongst the lowest in the world and stands at 0.6 kg/ha against
5-7 kg/ha in the UK and ~ 13 kg/ha in China. With the increase in awareness and
market penetration, consumption is likely to improve in the near future. Still there
are challenges like nongenuine products, low focus on R&D by domestic
manufacturers, inefficiencies in the supply chain etc. which need to be addressed
on priority.
Mainly this study focuses on brand awareness of the farmer about Kedium
Crop Care products. To study of different production strategy of Kedium Crop Care.
To find out competitors and their market strategies. To Deeply understand the
factors which encourages any consumers to go for or against the Brand after
awareness.

8
Chhota Udepur Districts area of Gujarat state was selected purposively
because of very high potential area for agriculture production. 60 farmers were
selected randomly and 15 distributors and dealers of company and its competitors
were selected for study purpose.
Primary data was collected from farmers and company’s distributors and
dealer by survey method with the help of personal interview and specially designed
schedule for the study purpose.
The collected data were categorized in a systemic way according to need
of objectives and then analysed with the help of simple statistical tools such as
percentage method, average method, graphical and tabular method etc for
interpretation of appropriate results.
The study under the title Brand Awareness of Kedium Crop Care in
Chhota Udepur District was carried in selected of Gujarat State. This selected
district was well known for its agricultural production (Specially Cotton). The
farmers of this area are well known about crop protection and its importance. The
expanding region under study different crops shows interest for agrochemicals.
The study focuses on sales and promotional activities of the
agrochemicals. It gives guidelines to company or new player who wants to decide
or accept new sales and promotional strategies. This statistical surveying can be
help to know purchaser insights towards the products. We can gauge the purchaser
conduct based on sentiments given by the farmers. Also, study makes us about the
depth of knowledge of farmers about the uses of pesticides and their precaution.
Finally, came conclusions are farmers satisfied with the use of
Kedium Crop Care product of its quality. Company has giving their full attention
on the field demonstration. Company mainly focusing on their all products.
I would like to suggest that company more focusing about their main
products because company has just penetrated in the market. Suggestion for brand
awareness is Involve slogan pocket and sponsor major events.

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TABLE OF CONTENTS
Chapter
No. Title Page
Cover Page 1
Declaration 2
Institute Certificate 3
Company Certificate 4
Preface 5
Acknowledgement 6
Executive Summary 7
1. Introduction 10
1.1 Introduction 12
1.2 Objective of study 18
1.3 Scope of study 18
1.4 Company profile 20
1.5 Industry profile 27
2. Review of Literature 31
3. Research Methodology 33
3.1 Specify Research related information 33
3.2 Framing of Questionnaire 35
3.3 Limitation under which the study has been undertaken 36
4. Data Analysis & Interpretation 38
5. Summary & Conclusions 57
5.1 Result of the Study 57
5.2 Suggestions & Conclusions 59
References / Bibliography 60
ANNEXURES 62

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Chapter – 1. Introduction
BRAND AWARENESS OF KEDIUM CROP CARE IN CHHOTA
UDEPUR DISTRICT
BY
MR. VANDANKUMAR MINTUBHAI PATEL
(200614200034)
A candidate for the degree
Of
MASTER OF BUSINESS ADMINISTRATION
(AGRIBUSINESS MANAGEMENT)
PARUL UNIVERSITY, VADODARA
PROJECT GUIDE: Dr. Aashka Thakkar
Asst. Professor
DEPARTMENT: Faculty of Management Studies
PIET, Parul University, Vadodara
Importance of study
Agriculture dominates the economic structure of India. The success of the
Green Revolution enabled the country to become self-sufficient in food grain
production. The industry has expanded with numbers of players in the last five

11
decades, making India the second largest producer of basic crop protection
chemicals in Asia in terms of volume. The industry is valued at $ 4.5 billion in terms
of turnover and growth is possible given the low consumption rate. The demand for
cereals, vegetables and fruits is expected to increase significantly in the future.
Record of grains has been made possible mainly due to various inputs used in the
cultivation of seeds, fertilizers and pesticides.
Agrochemical’s kind the most important and most diverse groups of
chemical compounds. Popularly known as pesticides, they are used primarily to
improve plant protection and crop yields. Nearly 30 percent of the potential for food
production worth Rs. 150 billion per year is lost due to pests, insects, plant
pathogens, weeds, rats and birds and also being in storage. Therefore, the use of
pesticides has become necessary. Given the growing population and the scarcity of
land available for cultivation, the pesticide industry has an important role play in
agriculture.
India is the leading country in terms of agricultural production. To
encourage farmers to adopt an integrated approach to crop and pest management,
to increase yields and to promote sustainable agriculture, to combine our range of
products with good practices, Kedium Crop Care provides customized products and
services to help the farmers meet these needs and produce. Quality crops demanded
by consumers and the food industry, including training farmers to use our products
safely and effectively, and encouraging them to use sustainable agricultural
techniques as part of an integrated approach to crop managements.
Finally, this study highlights on the awareness of Kedium Crop Care
products which helps farmers to impact of Kedium Crop Care promotional
strategies and their effectiveness. It also helps to know the competitor’s promotional
activities and the company’s market share in the field of study.

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1.1 Introduction
A. Concept and meaning
A synthetic pesticide is a substances or combination of substance utilized for
preventing, destroying, repelling or mitigating any pest, A pesticides might be a
compound substance, biological agent, anti-microbial, disinfectant, or device used
against any pest & insect.
Pest include insects, plant pathogens, weeds, molluses, birds, mammals, fish,
nematodes, microbes and people that destroy property, spread or are a vector for
diseases or cause nuisance.
In spite of the fact that there are advantages to the utilization of compound
pesticides, there are also drawbacks, such as potential toxicity to human and other
animals.
B. History
Since before 2500 BC, human has used pesticides to protect their crops, First known
pesticide was elemental sulphur dusting used in summer about 4,500 years ago.
By the fifteenth century, harmful synthetic chemical like arsenic, mercury, and lead
were being applied to crops to kill pests.
In the seventeenth century, nicotine sulphate was extracted from tobacco leaves for
use as an insect poison.
In 1939, Paul Muller found that DDT was an extremely powerful insect poison.
It immediately turned into the most generally utilized pesticide on the planet in the
1940's manufactures began to produce large amounts of synthetic pesticides and
their use became widespread.

13
Some source considers the 1940's and 1950's to have been the beginning of the
pesticide time.
Pesticide use has expanded 50-fold since 1950 and 2.3 million tons (2.5 million
short huge loads) of modern pesticides are currently utilized every year 75 % of all
pesticides on the planet are utilized in created nations, however their utilization in
non-industrial nations is expanding in the 1960's, it was found that DDT was
forestalling many, fish eating birds from replicating.
This was a serious threat biodiversity.
The agricultural utilization of DDT is currently prohibited under the Stockholm
show on persevering Natural toxins; however, it is as yet in some developing
countries used to prevent malaria and other tropical diseases by spraying on interior
walls to kill or repulse mosquitoes.
C. Type of pesticides:
Pesticides are grouped or classified according to the pests they control the word
ending - cide means to kill, the following types of pesticides are used to kill specific
kinds of pests:
Table (i) type of pesticides
Sr. No Type of pesticide Purpose
1 Algaecides Chemicals used to control algae in water
2 Asti fowling agents Chemicals used to kill or repel organisms that
attach to underwater surfaces, such as boat bottoms.
3 Antimicrobial Chemicals used to kill microorganisms (Such as
bacteria and viruses)
4 Attractants Chemicals used to attract pest (for example, to lure
an insect or rodent to a trap).

14
5 Avicides Chemicals used to repel the birds
6 Biocides Chemicals used to kill microorganisms
7 Disinfectant and Sanitizer Chemicals used to kill or inactivate diseases-
producing microorganisms on objects
8 Fungicides Chemicals used to control the plant diseases caused
by fungi (including blight, mildews, Scab and
rusts).
9 Fumigants Chemicals used to produce gas or vapour intended
to destroy pests in building or soil.
10 Herbicides Chemicals used to kill weeds and unwanted plants
11 Insecticide Chemicals used to kill insect and other arthropods
12 Miticides / Acaricide Chemicals used to kill mites on crops and animals
13 Microbial pesticides Chemicals used to microorganisms that kill, inhibit,
or out complete pests, including insects or another
microorganism.
14 Molluscicides Chemicals used to kill the Snails and slugs
15 Nematicides Chemicals used to control nematodes
16 Ovicides Chemicals used to kill egg of insects and mites
17 Phenomenon Biochemicals used to distrust the mating behavior
of insects
18 Repellent Repel pests, including insects (such as mosquitoes)
and birds
19 Rodenticides Chemicals exclusively used to Control rats
Table (i)
D. Importance of Agrochemicals
Agrochemicals structure the biggest and the most assorted gathering of synthetic
mixtures famously alluded to as pesticide they are principally utilized for plant
assurance and Improving harvest yields.

15
Every year almost 30 % of the capability of food creation esteemed Rs 150 billion
are lost because of creepy crawlies, bug, plant microorganisms, weeds, rodents, and
birds and away.
Hence the utilization of pesticide has gotten amazingly essential Next to given the
huge developing populace and shortage of land accessible for development,
pesticide industry has an indispensable task to carry out in the agribusiness area.
E. Broad Categories of pesticides
E(A) Broad categorization of the Pesticide Industries
The business extensively arranged into various sections like insecticide, fungicides
and herbicide and the primary item and their utilization is given underneath as
follows
Table (ii) Category of Pesticide, its major products and purposes
Nature Major product
(Technical Name)
Purpose
Insecticides Emamectin Benzoate, Imidacloprid,
Thiamethoxam, Acetamiprid, Chlorpyriphos,
Diafenthiuron, Profenofos, Cypermethrin,
Lambda Cyhalothrin, Quinalphos, etc.
To kill the Insects
Fungicides Hexaconazole, Carbendazim, Mancozeb,
Tebuconazole, Sulphur
To Eliminate Fungus
Herbicides Paraquat Dichloride, Metsulfuron Methyl,
Glyphosate, Ammonium Salt of Glyphosate,
Metribuzin, 2,4-D Amine Salt
To Remove Unwanted
Plants
Table (ii)

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E(B) Global and domestic pesticides consumption pattern
Table (iii) pesticide consumption patterns.
Nature Global share (%) Domestic share (%)
Insecticides 29 76
Fungicides 17 13
Herbicides 48 10
Others 06 01
Table (iii)
In above table it clearly shows that consumption of insecticide is more than other
pesticides in World and in India also.
In Worlds total consumptions is of insecticide is 29 per cent where India it has 76
per cent it indicates that India uses more insecticide as compare to world in terms
of percentages, and use less herbicide as compare to world in term of percentage,
after insecticide in India fungicide is used more i.e., about 13 % of total
consumptions of pesticide.
F. Technical classification based on Usage:
The agrochemical mixtures can likewise be ordered into organophosphates,
synthetic pyrethroids, organ chlorines and carbamates.
Recently bio-pesticides, presently organophosphates and synthetic pyrethroids
comprise almost 70% of the pesticides making in the country.

17
Table (iv) the following table classifies pesticides usage
according to the chemical structure as follows:
Nature Product classification
Organophosphates Chlorpyriphos, Profenofos
Pyrethrin Cypermethrin, Cyhalothrin
Neonicotinoids Acetamiprid, Imidacloprid, Thiamethoxam
Thiourea Diafenthiuron
Avermectins Emamectin Benzoate
Table (iv)
Table (v) Classifies pesticides usage according to the chemical
structure in value terms of World and India:
Nature India (%) World (%)
Organo-Chlorines 16 06
Organo-phosphate 50 37
Synthetic Pyrethroids 19 22
Bio-pesticide and others 15 35
Table (v)
In above table it shows that organo-phosphates structure pesticide usage is more in
both World and in India, and other structure are varying in usages in table there is
product classification organo-phosphates i.e., Chlorpyriphos which is used 50 % in
India from 37 % of world. When Synthetic Pyrethroids i.e., Cypermethrin which is
used 19 % in India from 22 % of the World.

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1.2 Objective of study
A. To study the awareness of the farmers about Kedium Crop Care.
B. To study of different marketing strategy of Kedium Crop Care.
C. To find out competitors and their market strategies.
D. To Deeply understand the factors which encourages any consumers to go
for or against the Brand after awareness.
Research Methodology
Chhota Udepur Districts area of Gujarat state was selected purposively because of
very high potential area for agriculture production.
60 farmers were selected randomly and 15 distributors and dealers of company and
its competitors were selected for study purpose.
Primary data was collected from farmers and company’s distributors and dealer by
survey method with the help of personal interview and specially designed schedule
for the study purpose.
The collected data were categorized in a systemic way according to need of
objectives and then analysed with the help of simple statistical tools such as
percentage method, average method, graphical and tabular method etc for
interpretation of appropriate results.
1.3 Scope of Study
The study under the title Brand Awareness of Kedium Crop Care in Chhota Udepur
District was carried in selected of Gujarat State.

19
These selected districts were well known for its agricultural production (Specially
Cotton).
The farmers of this area are well known about crop protection and its importance.
The expanding region under study different crops shows interest for agrochemicals.
The study focuses on sales and promotional activities of the agrochemicals.
It gives guidelines to company or new player who wants to decide or accept new
sales and promotional strategies.
This statistical surveying can be help to know purchaser insights towards the
products.
We can gauge the purchaser conduct based on sentiments given by the farmers.
Also, study makes us about the depth of knowledge of farmers about the uses of
pesticides and their precaution.
Agrochemicals Business advantages in India
A. Strong growing domestic market.
B. Cost leadership in generic production.
C. Well-developed basic chemical industries.
D. Growing awareness about Environment, safely and health.
E. Well established R&D set up.
F. Relatively easier registration for exports.

20
1.4 Company Profile:
1.4.1
Name of the Company: Kedium Crop Care
Address: Survey No. 185, Nr. Avadh Shakti Estate, Village: Ode, Ta:
Daskroi, Dist: Ahmedabad – 382427. Gujarat. India.
Customer Care: +91 9429529279
Email: kediumcropcare@yahoo.com

21
Website: www.kediumcropcare.com
Company Type: Local
Location: Ahmedabad, Gujarat
1.4.2 & 1.4.3 Company’s Vision & Mission
Kedium Crop Care was founded in 2010 with a mission to provide innovative &
quality products to the farmers to maximize their farm output and take complete
benefits in farming in the country.

22
The company has a team of professionally qualified and well experienced persons
in the field of manufacturing, formulation & marketing.
We are professional in Agrochemicals, Fertilizer, Special Chemicals and etc. and
reliable and best growth partner forever because we believe that our growth is in
farmers growth.
We will likely serve on our country by setting norms of value, administrations and
obligation to clients.
We measure and our prosperity dependent on the fulfilment of our important clients.
The organization has its own synthetic testing lab which is exceptional with
specialized instruments and keeps up with strength quality control measures with
advance testing offices, for example, gas chromatograph with mechanized
information station.
We have one encountered quality control claim to fame and scientist individually.
1.4.4 Product Range of the Company
Insecticide
Sr. No. Trade Name Technical Name
1. Koridor Imidacloprid 17.8 % SL
2. Juganoo Emamectin Benzoate 5 % SG
3. Termikem Chlorpyriphos 20 % EC
4. Koridor Super Imidacloprid 30.5 % SC
5. Paimana Profenofos 50 % EC
6. Paimana Super Profenofos 40 + Cypermethrin 4 % EC
7. Almaty Acetamiprid 20 % SP
8. K- 10 GR Chlorpyriphos 10 % GR
9. Kattil Emamectin Benzoate 1.9 % EC
10. Kemlux Quinalphos 25 % EC

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11. Rakhwala Thiamethoxam 12.6% + Lambda Cyhalothrin
9.5% ZC
12. Kampass Diafenthiuron 47.8 % SC
13. Akki – 505 Chlorpyriphos 50 % + Cypermethrin 5 % EC
14. Kelibar Diafenthiuron 50 % WP
15. Thayona Thiamethoxam 30 % FS
16. Syprus Cypermethrin 25 % EC
17. Saypro - Ten Cypermethrin 10 % EC
Herbicide
1. Kemquat Paraquat Dichloride 24 % SL
2. Kagaar Metsulfuron Methyl 20 % WP
3. All Die Glyphosate 41 % SL
4. All Die 71 Ammonium Salt of Glyphosate 71 % SG
5. K – Metrik Metribuzin 70 % WP
6. Weed Kem 2,4-D Amine Salt 58 % SL
Plant Growth Regulators
1. Ruk – Ja Chlormequat Chloride 50 % SL
2. Ethikem Ethephon 39 % SL
3. Pushkar Plant Growth Stimulant
4. Panchamrut Plant Growth Stimulant
5. Panchranta GR Granulated Bio-Extract Organic Manure
6. Maahi Paclobutrazol 23 % SC

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Fertilizers / Mix Micro Nutrient
1. Multi – Kem Micro Nutrient Mixture Fertilizer
2. Ke – Mix Liquid Micro Nutrient
3. K S – 90 90 % Bentonite Sulphur Pastilles
4. Kemfert Sulphur 90 %
5. Megas Magnesium Sulphate
Fungicides
1. Kemtaf Plus Hexaconazole 5 % SC
2. Sangath Tebuconazole 10 % + Sulphur 65 % WG
3. Carman Carbendazim 12 % + Mancozeb 63 % WP
Sticker & Spreader
1. Kemvet Silicon Based Surfactant
2. Adhesive Sticking agent

26
1.4.5 Size (In terms of manpower & turnover) of organisation
No. of employees: 30 to 35
Annual Turnover: Rs. 8.75 Crore
1.4.6 Organization Structure of the company.
Partner’s
Manager
(Production)
Manager
(Marketing)
Foreman
(Fabrication)
Foreman
(Assembly)
Workers Workers
Sales Officer
(B)
Sales Officer
(B)
Distributors Distributors
Dealers
utors
Dealers
utors
Farmers
utors
Farmers
utors

27
1.5 Industry Profile
World’s Top 10 Agrochemical Company and Revenue
No. Company Name Revenue
1 Syngenta US$ 10.41 Billion
2 Bayer Crop Science US$ 8.16 Billion
3 BASF US$ 6.76 Billion
4 Dow Agro Sciences US$ 4.66 Billion
5 Bayer US$ 4.28 Billion
6 Adama Ltd. US$ 3.88 Billion
7 Nufarm Ltd US$ 3.30 Billion
8 Sumitomo Chemical Co., Ltd. US$ 3.14 Billion
9 UPL Limited US$ 3.14 Billion
10 Nutrichem Company Limited US$ 0.870 Billion
(* Source: Market Research Reports)
India’s Top 10 Agrochemical Company and Revenue
No. Company Name Revenue
1 UPL Limited Rs. 35,756 Cr
2 BASF India Ltd Rs. 7,551 Cr
3 Bayer Crop Science Ltd Rs. 3,609 Cr
4 P I Industries Ltd Rs. 3,306 Cr
5 Rallis India Ltd Rs. 2,252 Cr
6 Meghmani Organics Ltd Rs. 1,588 Cr
7 Insecticides India Ltd Rs. 1,363 Cr
8 Bharat Rasayan Limited Rs. 1,231 Cr
9 Dhanuka Agritech Ltd Rs. 1,120 Cr
10 Nagarjuna Agrichem Ltd Rs. 1,014 Cr
(* Sources: Companies annual Reports)

28
Global Pesticide Sales
(* Source by Pretty,2015)
Pesticide Consumption
(*Industry reports, Analysis by TATA Strategic)
42%
27%
22%
9%
By Pretty, 2015
Herbicides
Insecticide
Fungicides
others
17
13
12
7 7
5 5
0.6
0
2
4
6
8
10
12
14
16
18
Taiwan China Japan USA Korea France UK India
Unit: (Kg/ha)

29
Indian Crop Protection Market Split (FY15)
(* Industry reports, Analysis by Tata Strategic)
Crop wise pesticides consumption
(* Source from FICCI, 2013)
62%
19%
13%
3%
3%
Insecticides Fungicides Herbicides Biopesticides others
50%
18%
8%
14%
2%
7% 1%
By FICCI, 2013
Cotton Rice Plantation Crops
Fruits and Vegetables Sugarcane Cereals, millets and oilseeds
Others

30
State wise pesticides consumption in India
(* Source: Analysis by Tata Strategic)
Note: Commitment of Seemandhra and Telangana isn't accessible (AP)
24%
13%
11%
8%
7%
7%
5%
5%
5%
15%
FY 15
AP Maharastra Punjab MP & Chattishgarh
Karnataka Gujarat Tamil Nadu Haryana
West Bengal Others

31
Chapter - 2
Review of Literature
o Brand awareness is the extent to which customers are able to recall or recognize
a brand under different conditions (Rossiter, J.R 1987).
o Brand awareness consists of two components: brand recall and brand
recognition. Keller, Kevin Lane (1993).
o Brand awareness plays an important role in the consumer's purchasing decision-
making process. Strong brand awareness can be a predictor of brand success.
Brand awareness is strengthened by its brand-related associations such as the
consumers’ evaluation of the brand and their perceived quality of the brand.
Keller, Kevin Lane (1993).
o Consumers typically purchase one of the top three brands in their consideration
set as consumers have shown to buy only familiar, well-established brands.
Roselius, Ted (1971).
o Brand awareness is one of the major brand assets that adds value to the product,
service or company. Investing in building brand awareness can lead to
sustainable competitive advantages, thus, leading to long-term value. Biel,
Alexander L. Aaker, David A. (2013)
o Research suggests that the number of brands that consumers can recall is
affected by both individual and product factors including; brand loyalty, brand
knowledge, situational and usage factors, and education level. Reilly, Michael;
Parkinson, Thomas L. (1985).
o Brand awareness is closely related to the concepts of the evoked set (defined as
the set of brands that a consumer can elicit from memory when contemplating
a purchase) and the consideration set (defined as the “small set of brands which
a consumer pays close attention to when making a purchase decision”). Howard,
J. A., & Sheth, J.N. (1969).
o Brand awareness is about the strength of brands presence in the consumer’s
mind. It is created by increasing the familiarity of the brand by repeated
exposures and strong associations. (Maxwell K. Winchester, Mark Fletcher,
2000)

32
o Mishra and Mishra (2014) noted that brand awareness refers to the strength of
a brand’s presence in the customer’s mind.
o Brand awareness has been examined in customer’ behaviour studies (Hsu et al.,
2011; Huang & Cai, 2015; Bianchi & Pike, 2010).
o To build a strong brand, brand awareness is necessary for such strength (Buil et
al., 2013).
o Brand awareness differentiates the brand from competitors and leads to brand
choice (Valavi, 2014).
o Balaji (2011) mentioned that brand awareness influences the strength of brand
relationships in the customer’s mind.
o Brand awareness is a successful factor for competition that improves
competition among brands (Jakeli & Tchumburidze, 2012).
o Most models of customer’ behaviour argued that awareness is a first and
necessary step for choosing the brand. Precisely, brand awareness considered a
central element of brand equity (Azad et al., 2013).

33
Chapter – 3
Research Methodology
3.1 (A) Selection of sample respondents
Methodology utilized for the research indication the type and size of sample used
in the research. The techniques and strategy utilized for analysing the data. In this
way, it helps the researcher not only in specifying method of analysis and also
explains the concepts to be studied.
3.1 (B) Location of the Study and Research Design
The study was conducted in Chhota Udepur district of Gujarat. Sampling design
utilized for the study was both the purposive and random sampling design.
Map showing location of study area

34
3.1 (C) Data Collection
3.1.C1 Method of sampling
The sampling method used for study of project was purposive. The sample was
randomly selected in such a way that maximum possible study area should be
covered.
3.1.C2 Sample Size
As it is not possible to survey the entire target population, 75 respondents which
considered of 60 farmers and 15 distributors and dealers of the company were
selected for the study. The farmers were selected randomly, whereas, distributors
and dealers were selected purposively due to their limited number and authorized
distributorship and dealership.
3.1 (D) Sample Design
Both purposive and Random sampling.
The sample size will consist of
Farmers – 60 = from different Villages of different Tehsils in Chhota Udepur
district.
[Bodeli – 15, Sankheda - 15, Pavi Jetpur – 10, Chhota Udepur – 10, Kavant - 5,
Naswadi – 5]
Distributors - 5 = from different Agro centre in different Tehsils of Chhota Udepur
district.
[Bodeli – 2, Pavi Jetpur – 1, Tejgadh – 1, Chhota Udepur – 1]
Dealers - 10 = from different Agro centre in different Tehsils of Chhota Udepur
district.
[Bodeli – 5, Pavi Jetpur – 2, Kavant – 1, Naswadi – 1, Sankheda – 1]

35
3.1 (E) Sources of Data
3.1.E1 Primary Data
The primary data was collected by survey method with the help of specially
designed schedules by conducting telephonic interview, personal interview and
personal observation from the sample respondent.
3.1.E2 Secondary Data
Secondary data was collected from the books, periodical, journals, office records,
papers, company records, internet etc.
3.1 (F) Research Instrument
The intention of survey was to find the awareness, effectiveness of promotional
strategies of Kedium Crop Care and its competitors in the study area. The research
instruments used for project was designed structured schedules references which
are given in ANNEXUREs i-ii.
3.1 (G) Analytical Tools Used
The gathered information was analysed according to the objectives of study by
utilizing the tools such as percentages, averages, tabular, graphical methods.
3.2 Framing of Questionnaire wherever applicable & relevance of
each question asked in questionnaire
Profile of Farmers
a. Age Group
b. Education

36
c. Land Holding
d. Types of farming
e. Awareness about Kedium Crop Care
f. User of Kedium Crop Care product
g. Acceptance of Kedium Crop Care product
h. Satisfaction Level
i. Repuchase of Kedium Crop Care product
j. Product promotional Strategy of Kedium Crop Care
k. Product purchase behaviour on recommendation
l. Advertising of media
m. Factors considered while purchasing the product
Profile of Dealers
a. Experience in dealership
b. Awareness of Kedium Crop Care
c. According to dealers and distributors which are promotional activities best?
d. Famous Agrochemical Company in Study Area (competitors)
e. Promotional activities of other Agrochemical companies
f. Competitive marketing strategies of various companies
g. According to dealers/distributors which are the major factors preferred by
farmer while purchasing the product?
3.3 Constrains/ Limitations under which the study has been
undertaken
I. Time Limit: Allocated time was inadequate to study the various aspects of
the problem.
II. Secrecy of the organisation: Due to the secrecy of the organization,
confidential matter was not given.

37
III. Financial limitations: The lack of financial assistance for research work also
become limitation of the study.
IV. Number of consumers: The study was limited to extent because it comprised
of only 60 farmers, 15 distributors and dealers.
V. It is also not possible to approach each and every customer and cover all the
region.
VI. Since the study was restricted to a particular period (45 days), further
quantitative and qualitative research on the topic was not possible.

38
Chapter 4
Data Analysis & Interpretation
4.1 Profile of Sample
It is vital for now the rural profile of the chose test in investigation region, before
one would go exhaustively pace of angles. In this chapter, information regarding to
age of farmers, their education level, cropping pattern, pesticide use, awareness
regarding to Kedium Crop Care pesticides product were collected, analysed and
presented as follows;
(A) Profile of Farmer
4.1.1 Demographic feature of sample farmers
Profile of sample includes demographic and geographic factors which indicate their
level of understanding and awareness of farmers about various agrochemical
products.
a. Age
Age is a vital factor which influences the conduct and impact individual’s decision,
thinking and risk-taking ability differ with age group person.

39
(*Source: Primary Data)
The above clearly shows that the age of 25 to 35 years age group of sample farmer
have majority 50% percentage and the age group of less than 25 is minor 15%
percentages of doing farming. More than 35 age farmers are 35% in my survey.
b. Education
In the dynamic interaction training assumes a key part, inclination for the various
characteristics of the item is change with the schooling of individuals. Instruction
impact on the conduct of the rancher. In this way, examine the instructive
components in examination.
15%
35%
50%
Age group of respondents
< 25 years 25-35 years > 35 years
N=60

40
I collected data from the farmers about their literacy rate. I observed and collected
that data about 03 people are highly educated, 06 farmers are graduate, about 11
farmers are completed their HSC, 16 farmers are educated up to SSC and remaining
24 farmers just completed their primary education.
c. Land Holding
To know the financial status of a farmers, it is crucial for study the land holding of
chosen test farmers. Pattern of land holding influences the cropping pattern of the
farmer. Usually marginal, small farmers are more involved in Cotton and fodder
crop production and large farmers are more interested in growing cash crops and
legume crops.
40%
27%
18%
10%
5%
Education
Primary
Secondary
Higher Secondary
Graduate
Post Graduate
N=60

41
Above the chart it can be observed that out of 60 sample. 22 farmers having
marginal land holding i.e., Up to 1 ha. Another 23 farmers are having small land
holding i.e., 1-2 ha. While 10 farmers having 2-4 ha land so it would be categorized
in medium land holding farmers. There are few only 5 farmers having more than 4
ha land it called large land holding farmers. From our region majority farmers are
having marginal and small land holders.
d. Types of farming land
In below chart it clearly shows that all land under water not depend on rain about
65 % land having fully irrigated and remaining 35 % land are depending on totally
rainfed condition.
37%
38%
17%
8%
Land holding pattern of sample farmer
Marginal (Up to 1 ha)
Small ( 1-2 ha)
Medium (2-4 ha)
Large (more than 4 ha)
N=60

42
e. Awareness of farmer about Kedium Crop Care
Awareness is the initial move towards course of action i.e., trial. For knowing the
consumer behaviour about Kedium Crop Care we should know the awareness about
the product among the farmer community. Total farmers were selected as 60 for
knowing the awareness about product, among that 47 farmer were aware about the
Kedium Crop Care and another 13 farmers unaware about the Kedium Crop Care
product.
65%
35%
Types of Farming of selected sample
Irrigated Rainfed condition
N=60

43
In above pie chart it mentioned that about 78 % farmer aware about Kedium Crop
Care product and 22 % people who not aware about Kedium Crop Care. Larger part
bunch knows about the organization products.
f. User of Kedium Crop Care Product
Farmer’s perception about Kedium Crop Care
78%
22%
AWARENESS OF KEDIUM CROP CARE
Aware Unaware
78%
22%
Users of Kedium Crop Care
Yes
No
N=49
N=60

44
The Chart reveals that out of 47 aware about Kedium Crop Care product but 2
farmers are using their product but not aware about company. I told particular
product name that they told me we were used their product but company name not
known because of dealers given and we used and got excellent results. While 11
farmers were aware about company and their product, they using same technical
product but another company.
f (i) Awareness about Kedium Crop Care products among farmers
In above chart there is awareness of Kedium Crop Care and their products. We say
that about 47 farmers are completely known as Kedium Crop Care Company but I
found 2 farmers are not heard company name but their product was used and got
excellent result. So, product users are 38 and aware farmers 47. We found 11
farmers who aware about product and company but not used and also 2 farmers are
not aware about company but used their product.
47
13
38
11
A W A R E U N A W A R E PR O D U C T U SER A W A R E BU T N O N
U SER
AWARENESS OF KEDIUM CROP
CARE AMONG THE FARMERS
Awareness of Kedium Crop Care Among the Farmers
N=60

45
g. Acceptance/ Trying of the Kedium Crop Care product
According to data collection farmers are trying product first, then they will decide
accepting or not; but some farmers are not changed their pesticide. In above chart
there is 51 farmers are wanted to try and accepting and rest of farmers are not
switched to another product so they do not accept any other products. Majority
Farmers are accepting product with their trade name. Sometime same technical
product rejecting by farmers because they remember only trade name. e.g., Round
up their technical name is Glyphosate 41 % SL and Kedium Crop Care Trade name
is All Die their technical name is Glyphosate 41 % SL both product technical are
same but farmers accepting Round up because of their trade name is famous so
sometimes another company facing some rejection of the product due to not
mentioned Round up. Some Farmers does not their technical name but fact is
technical name is matter because product based on their technical name.
85%
15%
Acceptance/ Trying of Product
Accepted
Not Accepted
N=60

46
h. Satisfaction Level
In any business or organisation customer’s satisfaction is key component to
increasing sells and achieving a good position in the market. In pesticides market it
is difficult to increase the satisfaction level of farmers because large numbers of
competitors actively present in market and all competitors have same products
technical wise in the market and many uncontrollable factors affecting farmers
satisfaction.
In above chart 49 farmers samples collected their satisfaction level is good as
concern with using of Kedium Crop Care product about 40 farmers are highly
satisfied and 09 farmers are moderately satisfied.
i. Repurchase of Kedium Crop Care product
In below charts 49 farmers sample collected and asked will you purchase again? All
farmers want to buy again and use, because of product quality is superior and got
82%
18%
Satisfaction Level of sample farmers by
using Kedium Crop Care Product
Highly Satisfied Moderately Satisfied
N=49

47
excellent results that’s why farmer want to use again and again. So, 49 farmers are
wanted to repurchase again.
j. Product promotional strategy of Kedium Crop Care
Repurchse of Kedium Crop Care Product
Yes
No
N=49
10%
16%
18%
25%
31%
Promotional Activity of Kedium Crop
Care
Exhibition, Krishi Mela
Field Demonstration
Advertisements
Hand Bills
Field visits by Company person
N=49

48
Promotional activity is major factor to capture whole the market share there are
different marketing strategies Kedium Crop Care follows in study area about 6
farmers opinion that Kedium Crop Care took Exhibition and Krishi melas, 10
farmers said that field demonstration. Advertisement through leaflet, posters banner
are about 10 farmers. Promotion through hand bills which are major one that is 14
farmers and last one is field visit by company person which give direct impact on
farmers. Direct contacting is major impact on farmer’s perception.
Kedium Crop Care adopted promotional strategies is pestering, farmers meetings,
dealer and distributors meeting, make literature of product information for farmers.
k. Product purchase behaviour on recommendation
Following information about farmer’s intention of purchasing Kedium Crop Care
product shows impact of Promotional strategies of Kedium Crop Care. Following
pie chart shows on whose recommendation farmer purchase agrochemicals.
18%
10%
31%
23%
18%
Recommendations for the purchase
Kedium Crop Care Product
Progressive farmer
Agriculture University
Dealer/Distributor
Compnies field assistant
Compnies promotional
activities
N=49

49
For using the Kedium Crop Care product farmer prefer more dealer
recommendation than others 31% means 15 farmers say that they purchase Kedium
Crop Care Product through dealers’ recommendation 23% means 11 farmers buy
product through companies’ field assistance. 18% farmers it means 9 farmers buy
product because of progressive farmers recommendation and companies promotion
activities and lastly remaining 10% means 5 farmers purchase through Agriculture
university recommendation.
l. Advertising on Media
For advertising purpose there are different medium are available in which some are
highly effective for increasing companies sells and some are less effective to
increasing companies sells through sample study analysis it related that field visit
is the best media for advertising the product are poster give highest preference by
12 farmers out of 60 farmers because posters are remind that brand again and again,
then 10-10 farmers are convinced by Demonstration and Field visit, mouth publicity
7%
20%
5%
13%
8%
3%
17%
17%
10%
Advertising Media used by Kedium
Crop Care
News Paper
Poster
Exhibition
Mouth Publicity
Wall Painting
Krishimela
Demonstration
Field Visit
Other
N=60

50
is factor who has good effective that 13% farmers give preference to advertising,
10% farmers give preference to other activity, then respectively give 7:5:8:3 percent
by newspaper: exhibition: wall painting: Krishi mela.
m. Factors considered while purchasing the product
The aim of marketing is to meet and satisfy target consumers wants and needs better
than your competitors. The study of consumer behaviour is how individuals, groups
and organizations select, buy, use and dispose of goods, services, idea or
experiences to satisfy their needs and need to studying consumers provides piece pf
information for improving or introducing product or services, setting prices, making
messages and creating other advertising exercises. Advertisers are continually
searching for arising patterns that propose new showcasing openings.
In above graph it clearly shows that while purchasing the any product quality and
past experiences is the matter, price is not considered as major factor it is minor
factor and quality and past experience is major factors and other are supporting
10
18
7
18
7
Price Quality Brand name Past Experience Recommandation by
dealer
FACTORS CONSIDERED BY THE
SAMPLE FARMERS WHILE
PURCHASING THE PRODUCT
Factors considered by the sample farmers while purchasing the product
N=60

51
factor for price only 10 farmers give priority out of 60. Brand name and
recommendation by dealer is about 7 farmers each. Quality and past experience is
about 18 farmers each out of 60.
(B) Profile of Dealers
a. Experience in dealership?
In pie chart it shows that experience in dealing of Agrochemicals is high of more
than 5 years category is 53% and low who entered new in the market is 13% and
34% is who has experience between 2-5 years in dealing of agrichemicals.
13%
34%
53%
Dealership experience
Less than 2 Years
2 - 5 Year
More than 5 Year
N=15

52
b. Awareness of Kedium Crop Care
In above pie chart it clearly shows that dealer’s awareness about Kedium Crop Care
products is 100 per cent because of they were authorized dealer or distributors of
Kedium Crop Care product, there awareness about the all products of Kedium Crop
Care in the study area.
c. According to dealers and distributors which are promotional
activities best?
I collected sample based on dealers and distributor’s opinion. I asked to dealers and
distributors and take their opinion, which promotion activities they are doing? As
concern of promotional activities Kedium Crop Care not give more attention on it.
It focused more on dealers’ margin in indicate that majority about 14 out of 15
dealers say that Kedium Crop Care did not took more attention promotional activity
through them, for dealers’ margin Kedium Crop Care give them various scheme
likewise cash discount, various gift hampers, foreign tour, etc. Second majorities
are Field visits and Field demonstration chosen by 11 respondents. Then 7
Yes
100%
No
0%
Awareness of Kedium Crop Care
Yes No
N=15

53
respondents are going with advertisement. Then 4 respondents are doing wall
painting and 5 respondents are going with exhibition through promoting.
d. Famous agrochemical company other than Kedium Crop Care
in study area (Competitors)
4
11
5
7
11
14
Exhibition
Field Demo
Wall Painting
Advertisement
Field Visits
Other
According to dealers and distributors which are
promotional activities best?
20%
20%
20%
15%
15%
10%
Famous agrochemical Company other than Kedium
Crop Care
Syngenta
Bayer
UPL
IIL
Dhanuka
Other
N=15

54
This pie chart denotes that Syngenta, Bayer and UPL company having famous
product range that is about 20 per cent dealer realized, after that Dhanuka and IIL
products are famous each having 15 per cent dealer’s opinion, then lastly remaining
other companies include mostly domestic companies.
e. Promotional activities for other agrochemical companies.
The advertising of agrochemicals is done through rural marketing. Here the
consumer targeted is the farmer. The perspectives, way of life and customer conduct
of the farmers contrast from those of the metropolitan buyers. Hence, a slightly
different approach has to be adopted while advertising agrochemicals.
For the effective marketing there are various activity some same marketing
activities are used by various company which are show in graph most of company
through analysis it clear that they do more concentration on Demonstration and
Field visit about 30% each companies priority, and after that advertisement is about
20% and Exhibition and other about 10% each company less priority.
10%
30% 30%
20%
10%
Exhibition Demonstration Field visit Advertisement Other
MARKETING ACTIVITIES OF
ALL AGROCHEMICAL
COMPANIES
Marketing activities of all agrochemical companies

55
f. Competitive marketing strategies of various companies
Particular Syngenta Bayer Dhanuka IIL
Pricing
Strategy
Skimming
Strategy
Skimming
Strategy
Skimming
Strategy
Skimming
Strategy
Brand
Awareness
Very high Very high High High
Product
available
Very high for
all product
Very high for
all product
Low or
moderately
Low or
moderately
Credit note 3 months 3 months 3 months 3 months
Field Staff Well Trained
field staff at
bottom level
Highly
Trained field
staff at bottom
level
Trained Trained
g. According to dealers/distributors which are the major factors
preferred by farmer while purchasing the product?
Parameters Very high High Moderate Low Very Low
Price
Quality
Brand Name
Demand
Past experience
Recommendation
By Dealer
Service

56
According to dealer and distributors explaining major factors considered by farmers
while purchasing the product. I collected 60 farmers sample and analysed which
factor how much affecting to purchasing the product. Majority farmers believes in
price and services are one of those factors who highly preferred while product
purchasing time. Then all farmers sounding in one way quality and past experience
factor is very much (very highly) to important for repurchasing of the product.
Brand name and demand moderately considered during the purchasing time.

57
Chapter 5
Summary & Conclusions
5.1 Result of the study
SWOT analysis
Strengths
• One of the company’s strength is its power brands are Kattil, Panchamrut
and Pushkar.
• Well establishing contact and relation with dealers and distributors.
• High range of product.
• Never compromise with product quality.
Weakness
• Less Promotion than other competitors
• Company sale in study area is depend on very few products.
• Lack of field level staff in this region
Opportunities
• Successes of company in boosting the Kedium Crop Care product on global
Competition.
• Widely market access
• Acquiring high market share through promotion of quality product.

58
Threats
• Poor field improvement work draws to attract the market competitors.
• Focus on a specific one product other than all products
• Change in government policies
• Residue of Agrochemicals seen in various fruits, Vegetables and soil
sample there for threat of ban some agrochemicals.
Findings
1) In this study area farmer’s literacy rate is very low.
2) Majority farmers having small and marginal farmers is about 75%.
3) All farmer’s do not have irrigation facilities.
4) In all 78% of farmers ware aware about Kedium Crop Care.
5) Farmers are trying to the Kedium Crop Care products.
6) Among 82% farmers were using Kedium Crop Care products.
7) In 82% farmers are highly satisfied and 18% moderately satisfied using with
Kedium Crop Care products.
8) All farmers are repurchasing Kedium crop care product.
9) Kedium Crop Care promoted through field visit up to 31%, Hand bill up to
25%, Advertisements through up to 18%, 16% through field demonstration
and 10% through exhibition, Krishi mela.
10) Recommendations and mouth promoting are improving sells.
11) Company using various types of advertising on media like newspaper,
poster, exhibition, mouth publicity, wall painiting, Krishi mela, field visit,
demonstration and many more.
12) There are many factors affecting while product purchasing like that price,
quality, brand name, past experience and other.
13) Major competitors have more awareness than Kedium Crop Care
14) The marketing strategies of other company were to give more field
demonstration and field visits than Kedium Crop Care.
15) There were 100% dealer’s awareness about Kedium Crop Care.

59
16) Kedium Crop Care’s some particular product famous in this region.
17) Kedium Crop Care improving that market share day by day.
5.2 Suggestions & Conclusions
Conclusions
1) On the basis of awareness and market share it is concluded that Kedium
Crop Care has good market potential in this region.
2) The farmers are highly satisfied with the use if Kedium Crop Care products
of its quality.
3) The company have lack of staff for field demonstration.
4) Kedium Crop Care focusing their all products but main product is Kattil,
Panchamrut, and Pushkar.
Suggestions
1) Company more focusing about their main products because company has
just penetrated in the market.
2) Suggestion for brand awareness is Involve slogan pocket and sponsor major
events.
3) The Company should give a best offer for dealers and distributors, because
of the seller will run the product whatever they want.

60
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62
ANNEXURE I
Brand awareness of Kedium Crop Care in Chhota Udepur district
of Gujarat
Questionnaire For farmer
Q.1) Name of Farmers:
Village/Town: Post: Taluka:
Region: State: Pin Code:
Mobile No.: Age:
Education: No. of members in family:
Any Business and income (other than farming):
Q.2) Area of Land Cultivation (ha):
a) Up to 1 hectare b) 1 to 2 hectares
c) 2 to 5 hectares d) More than 5 hectares
Q.3) Which types of farming land?
Irrigated Rained
Q.4) Which are the significant crop growing in your area?

63
Q.5) Which are the significant Pest & Diseases in your crop?
Q.6) Which companies’ chemical do you utilized for controlling Pest & Disease?
Q.7) Have you aware about Kedium Crop Care?
Yes No
Q.8) Do you use of Kedium Crop Care Product?
Yes No
Q.9) How long use Kedium Crop Care Product?
a) Less than 2 Years b) 2 to 5 years
c) 5 to 8 Years d) More than 8 Years
Q.10) Satisfaction level about Kedium Crop Care product.
a) Satisfied
b) Moderately satisfied

64
c) Unsatisfied
Q.11) Will you again purchase of product?
Yes No
Q.12) Which promotional activity is arranged by Kedium Crop Care in your area?
a) Exhibition, Krishi mela b) Field demonstration
c) Wall paintings d) Advertisement
e) Hand Bills f) Field visits by company person
Q.13) From where you like to buy agrochemicals?
a) Agro Service centers b) Village societies
c) other
Q.14) Are you familiar with dealers or distributors?
Yes No
Q.15) Reason behind go to the dealers or distributors?
a) Friend b) Neighbour
c) Advertise d) Attractive scheme
e) Self experience f) any other
Q.17) Timely availabity of the products by dealer or distributors.
Timely Not timely Sometimes

65
Q.18) Recommendation from?
a) Progressive farmer b) Agricultural University
c) Dealer/ Distributor d) Companies field assistance
e) Companies’ promotion activities
Q.19) Which media is best for advertising?
a) Newspaper b) Posters
c) Exhibitions d) Mouth publicity
e) Wall Paintings f) Other
e) Krishi mela h) Demonstration
Q.20) According to you which is the Central point liked by you while purchasing
the product?
Cost
Quality
Brand Name
Demand
Past experience
Suggestion by
Dealer
Service

66
Q.21) Any comment on Kedium Crop Care?
Place: -
Date: - Signature

67
ANNEXURE II
Brand awareness of Kedium Crop Care in Chhota Udepur district
of Gujarat
Questionnaire For Dealer/Distributor
Q.1) Name of Firm/Shop:
Town: Post: Taluka:
District: State: Pin Code:
Email Id:
Education:
Mobile: Landline:
If Distributors, No. of Dealers under him:
Annual Income:
Q.2) Experience in dealership?
a) Less than 2 years b) 2 to 5 years
c) More than 5 years
Q.3) Have you Aware Kedium Crop Care?
Yes No
Q.4) Do you maintain farmers data bank?
Yes No

68
Q.5) Are you satisfied by dealings?
a) Satisfied
b) Moderately satisfied
c) Unsatisfied
Q.6) Are satisfied with dealer incentive schemes provided to you by company?
Yes No
Q.7) How many villages you cover?
Q.8) Which are the major crops shown in your area?
Q.9) Which agricultural input do you supply more?
a) Seed b) Fertilizer
c) Agrochemical d) Manure
e) Equipment
Q.10) Which companies agrochemicals farmer purchase mostly? Why?

69
Q.11) Which promotional activity is arranged by Kedium Crop Care in your area?
a) Field demonstration b) Wall paintings
c) Exhibitions, Krishi mela d) Advertisement
e) Hand Bills f) Field visits by company person
Q.12) Which Companies agrochemicals are famous in your area?
Sr. No Name of the company Agrochemicals Reason
1)
2)
3)
4)
5)
6)
Q.13) According to you which are the major factors preferred by farmer while
purchasing the product?
Price
Quality
Brand Name
Demand
Past experience
Recommendation
By Dealer
Service

70
Q.14) Total turnover of all agrochemicals?
Q.15) Total Turnover of Kedium Crop Care?
Q.16) Which is Marketing action of other Agrochemical companies?
Q.17) Any comment on Kedium Crop Care?
Place: -
Date: - Signature

Brand Awareness of Kedium Crop Care Products in Chhota Udepur District

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