Voor het vak Glablisation & New Media (opleiding CMD HsZuyd in Maastricht) kregen wij (Lars, Petri en Bas) de opdracht om een safe sex campagne te bedenken. Door het onderzoek hebben we besloten om deze brede opdracht te verkleinen om ons land Zuid-Afrika wordt en voornamelijk op AIDS te gaan richten. Het voornaamste probleem is dat het gebrek aan kennis van de plaatselijke bevolking over het feit of met AIDS heeft of niet en waar men dit kan testen is. Na lang onderzoek hebben we het volgende bedacht: We zetten het AIDS virus om in een SMS virus. Dit om nogmaals aan te duiden hoe snel dat dit gaat en dat je het kunt krijgen uit onverwachte hoek. Ter ondersteuning van die concept maken we gebruiken van: Radio, televisie, billboards, Schoolborden en dergelijken.

1. Safe sex campaign by: Lars, Petri & Bas

4. 嗯你想想，一個避孕套？

5. uhm mitä mieltä olette kondomista?

6. хм, что вы думаете о презерватив?

14. Languages

15. Media Communications in South Africa

16. Cultural difrences between

18. Main message First we want to let people know something about the virus. They have to know that they can protect themselves and their family. At the end, we give choice to go for a test to see if they are safe or not.

19. Main goal Our ultimate goal is that every people in South Africa would know if they have AIDS and how to protect people from that.

24. Generations every day 4 to 5 million people watch the S-A soap series. is the first TV series in South Africa to partner with real cooperates and companies to advertise their products and services on the TV series Interaction: a strong and protective guy in the serie gets a virus and becomes weak. His enemy comes and he is not able to protect his family. Than he sends a text message to the South African people:

29. SMS Virus 82.9% of the population has a mobile phone. Technical realization: In south Africa there is a law called RICA

30. SMS Virus It is used to register all SIM-cards, telephone numbers, name and personal proof. This action simulates in real life the situation where virus can contaminate withing your radius of interaction. This involves people getting tested: if you're tested for virus, your name is taken out from sms-list of being sent to people. Test - get free from sms-trolling!

48. Billboards All black billboards with only a red dot in the middle will be show each day. The dot will become bigger. After 10 days the dot will cover the whole billboard. Two types of informative billboards

62. News paper The idea of the campaign is to write newspapers with real articles considering how life really is with those people with HIV, AIDS and other STD's Made to scare people and shock them in general

66. Radio Because of the very high penetration of radio listeners in South Africa, we will use radio also. Informative radio spots featuring strict facts about virus, protecting your family.

71. Chalkboard Chalkboard of real names of dead people from AIDS in every village. Shock effect of this. Also use of typical names (south african) will make people to think a bit maybe their own situation.

75. AIDS HIV tests With certain HIV antibody test results you can get results very fast, usually win 20 minutes. IF test is ok, you don't have AIDS, then you will be rewarded with "Stay safe-package" with condoms and information.

76. Stay safe box

82. Thanks for your attention! Are there any questions?