Video Content Marketing | Pirate Skills | Ben Sufiani

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Video is fast rising to become the single most important content format of our times. While text has been king in the past, due to its importance for SEO, video has overtaking most social networks as the preferred medium. But video can be hard, compared to text. The equipment, time and willingness to step in front that camera can be quite scary. That's why we have invited Saskia Mertens, Head of Social Media from GEDANKENtanken over to our meetup to talk about how she and her team turn a series of interviews into a ton of content pieces for Youtube (>1 mio views / month), Facebook, Instagram, Twitter, etc. About Saskia: She is responsible for the strategic development of the social media team of GEDANKENtanken and all organic actions and content published on the different channel to expand the GEDANKENtanken community. What Saskia loves about working in Social Media: the combination of being creative and working analytical. Download the presentation slides and video recording for free: http://get.pirateskills.com/video Cheers, Ben Ben Sufiani Captain of Pirate Skills a: Im Mediapark 5, 50670 Cologne, Germany w: https://pirateskills.com e: ben@pirateskills.com

Marketing

BEN
SUFIANI
Founder since 2008
Growth Marketer
Founder of Pirate Skills

ANALYTICS
ACQUISITION
REFERRAL
RETENTION
ACTIVATION
REVENUE
THE GROWTH
MARKETING
TREASURE MAP

TODAY’S JOURNEY
• Why video content?
• What type of videos?
• What makes a good video?
• What can I do with the video?
• How to master video content?

SASKIA 
MERTENS
• Head of Social Media at
GEDANKENtanken
• love the combination of
creativity and analytics

What’s the goal?
• Reach
• Trust
• Branding
• Top of mind

• relevance
• length
• engagement
• goal
WHAT MAKES A GOOD VIDEO?

YOUTUBE
thumbnail
title
text
format
length
hack

YOUTUBE
thumbnail
title
text
format
length
hack
16x9

INSTAGRAM
thumbnail
content
format
length
hack

INSTAGRAM
thumbnail
content
format
length
hack
1x1

INSTAGRAM
thumbnail
content
format
length
hack
59 sec

INSTAGRAM
thumbnail
content
format
length
hack
question

INSTAGRAM
thumbnail
content
format
length
hack
comments

INSTAGRAM
thumbnail
content
format
length
hack
likes

FACEBOOK
thumbnail
format
length
post
hack

FACEBOOK
thumbnail
format
length
post
hack
1x1

FACEBOOK
thumbnail
format
length
post
hack
59 sec

FACEBOOK
thumbnail
format
length
post
hack
59 sec
3 minutes
and longer

FACEBOOK
thumbnail
format
length
post
hack
average impressions
+ 164 %

FACEBOOK
thumbnail
format
length
post
hack
average reach
+ 172 %

FACEBOOK
thumbnail
format
length
post
hack
average views
+ 201 %

FACEBOOK
thumbnail
format
length
post
hack
live

#5 HOW TO MASTER
VIDEO CONTENT
MARKETING?

LINKS
Subtitles tutorial
Instagram publishing/analytics tool
Podcast publishing/analytics tool
YouTube keyword tool

SOCIAL MEDIA NEWS
futurebiz
Allfacebook
Buffer Newsletter
Socialnomics
onlinemarketing.de
Jane Manchun Wong

SASKIA 
MERTENS
• saskia.mertens@gedankentanken.com
• linkedin.com/in/saskiamertens-gedankentanken
• @saskimerti

BECOME A GROWTH MARKETER
• The complete Growth Marketer training
• 6 full-day workshops 9-17 at Startplatz
• Early-access to the online courses

BEN
SUFIANI
ben@pirateskills.com
+49-1522-6389102
@bensuﬁani

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