The document outlines an approach for GPSA to market its product lines by focusing on solving customers' problems. It recommends identifying the key problems faced by potential clients in each industry and demonstrating how GPSA's products and services directly address those problems. This customer-centric approach frames GPSA's offerings as solutions to real issues experienced by the target markets. Staff would brainstorm the relevant problems for different product lines and priority clients to develop customized sales pitches centered around the problems each solution solves.