Innovation workshops can provide a solid value to clients kickstarting Digital Transformation initiatives. Workshops can be designed to be versatile enough to handle a wide variety of scenarios clients face. Running innovation workshops poses challenges, both from operational and business standpoints. Mitigating them is crucial for internal buy-in and support. There are many opportunities for scaling the workshops, in medium to long-term, that can make it into an attractive business.

2. ● Innovation workshops can provide a solid value to
clients kickstarting Digital Transformation initiatives.
● Workshops can be designed to be versatile enough to
handle a wide variety of scenarios clients face.
● Running innovation workshops poses challenges, both
from operational and business standpoints. Mitigating
them is crucial for internal buy-in and support.
● There are many opportunities for scaling the
workshops, in medium to long-term, that can make it
into an attractive business.

3. Innovation service is the application of tools and
methodologies used by startups or software product
teams to assist the innovation efforts of traditional
enterprises
● Engagements are, by nature, front heavy
● Value is maximum when it is vendor-agnostic
● Difficult to scale without productizing the services

4. Clients generally face a whole range of problems that can be roughly categorized as
follows:

5. They can be differentiated by looking at the source of disruption (motivation) and the
competitive strategy being employed:
Source of Disruption
Anywhere Periphery Inside
Competitive Strategy
Offensive Defensive

6. The ideal Innovation Workshop should:
● Provide solid value to clients
● Be a viable business activity in the short-term
● Have plenty of medium to long-term growth
opportunities through multiple avenues

7. Sampling of knowledge
areas, tools and
methodologies of digital
innovation (blue boxes)
Mapped on top of Gartner’s
digital business cycle & the
progression from Product to
Portfolio to Ecosystem
Explore the
problem
Build the right
things
Build them right
Customer Journey
Mapping
Value Proposition
Canvas
Business Model
Generation
Service
Blueprinting
User Story
Mapping
Discovery Sprint
Design Sprint
Empathy Mapping
Validation
Board
Product Management
Growth Hacking
Program Management
Product
Backlog
Innovation
Management
Service Design

8. Training
Testing
&
Evaluation
Self-
Discovery
(Workshop)
WHAT IS NEEDED?
● Proficiency with tools of
digital innovation (business,
modeling, journey mapping,
etc.)
● Understanding of how
enterprises work (b/c you
can’t start with a blank slate)
● Understanding of enabling
technologies and their
impact on the business
● Facilitation skills to extract
insights “on the spot” from
stakeholders, etc.
Innovation services have centered around education and assessment (like, UX training and
certification). The next pivot will be to help clients solve their own problems, through
self-discovery.

9. BMC = Business Model Canvas
CJM = Customer Journey Map
SDB = Service Design Blueprint
Current
BMC
Current
CJM
Current
SDB
Insert
Theme
Future
BMC
Mini-Discovery
Sprint
Future
SDB
Mini-Design
Sprint
Testable
Prototypes
PRE-
WORK
WORKSHOP
POST-
WORK
DAY 1: “Current”
3~4
days
1 day
DAY 2: “Future”

10. ● Versatile enough for the whole
spectrum of challenges clients face
● Focus on education & alignment,
typically missing in IT discussions
● Utilize at least two types of facilitation,
moving between empathy and
depth, as needed
● Clients have found workshops to be
“relevant” and “refreshingly
innovative”.
Blue Sky
Industry
Disruption
Business
Transfor-
mation
Offensive Defensive
Source of Disruption
Anywhere Periphery Inside
Tailor-madeWorkshops
Competitive Strategy

11. ● Optimizing workflow so that front-heavy portion of
engagement is lightened
● Partnering for supply of clients
● Outsourcing tasks when economically viable
● Ensuring new hires/partners understand the essence of
our service, and onboarding them effectively

12. ● Delivering more engagements by optimizing our
workflow & onboarding new consultants
● B2B focus: Make tailor-made modules for companies
looking to sell their products
● Scale across sectors & geographies: Government
sector & Markets abroad
● Provide customer journey insights for enhancing
third-party solutions and products

13. ● How successfully the framework can be bolstered with
real-life insights (challenges our clients face, and the
process we have to help them)
● How successfully the team can divide responsibilities
to take advantage of each individual’s unique strengths
● How much value the workshop brings to solution vendor
at receiving end of journey

14. Identify and characterize your
core customers
Critical
problem
for
customer
Your
maximum
value add
Your
unique
strengths
Package like a product
Profitable No hassle
Repeat
business
Situation
they were
in?
What they
were
looking
for?
What they
ended up
valuing?
Find
commonalities