The explanation, about why to invest in a customer innovation management platform is explained in this video, where we show that crowdsourcing tools are the solution for companies to innovate with their customers. And that the investment in this kind of platform is worth it, compared to the engaged cost and risks!!! Why to invest in Customer Innovation Management platforms? http://t.co/chGddXGJ & http://t.co/DCAdmO8Y

1. Why Companies need to invest
in Customer Innovation
Management Platform?
The Innovation Minder Company
Juvignac, France
e-mail : innovation.minder@gmail.com
All Images Copyright © 2012
http://www.innovation-minder.com FreeDigitalphotos. All rights reserved

2. Facts
In order to sustain innovation and sustain competitive advantage, companies need to :
• Avoid long Time-to-Market & delays cash generation
• Shorten product life cycles and Time-to-Market Reduction
• Explore of new market segments to increase margins
As “Innovation and technology should be used to make services and products
available to consumers at the bottom of the pyramid,”
Ratan Tata, chairman, Tata group of companies
Companies need to consider customers as a source of innovation
• Companies proactively address and engage users in innovation processes.
• The customer engagement is done via tools and methods which are based on
open innovation and co-creation concepts

3. User innovation
co-
& co-creation
When companies innovate, they need to tackle two major challenges for user innovation
(Piller 2009) :
- Find out what consumers want, i.e. gain need information.
- Find out how to realize a solution which answers that need, i.e. acquire solution
information
One of the solution is using:
-Technological platforms supporting Crowdsourcing (externally sourcing tasks to an
outside group (crowd) to accelerate the NPD process )
- Crowdsourcing offers the opportunity to evaluate the best ideas and find new ways
of distribution and commercialization.
- Crowdsourcing have an easy way to acquire information attitudes and reasoning from users.

4. Benefits of crowdsourcing:
• Faster time-to-market • Insight into critical processes
• Improved cycle times • Improved design review and approval
processes
• Fewer Errors on forecast on next NPD
• Improved communication
• Better product quality
• Reduced product cost and greater
• Decreased cost and risk of new product profitability
introduction

5. Challenge Brief
Customer Interpreted
Interactions Needs
Concept
Development
Customer Innovation Product
Management Platform Development

6. Why Invest on a CIM platform?
• Managers thinks that a Customer innovation platform is expensive :
– When you compare to what NPD process cost and the risk that companies are
taking when they do not include the customer from the beginning.
– You will conclude on your own that the CIM platform is not expensive and is
worth the investment as it permit you to decrease your cost and reduce the risk
to market.
• Cost:
– Time of a dedicated team in charge of NPD development from concept
development to the launch on the market of the new product or service where
the estimated time is between 6 to 12month .
• Risk:
– when a dedicated team is working for one year, results from the market test are
not verified even when using focus groups etc.., and still a big risk that when you
launch the product you still have a risk to discover that the market is not
adopting your product .
Thus for all these reasons incorporating cost ( spent a lot of money on prototypes,
human resources, time compared to competitors etc..) and risk (your products and
services do not fit the need of your market segment)

7. Invest in an CIM platform
For all the previous reasons you need to invest in a CIM platform to incorporate your
customer from the beginning
Because it’s :
– supporting customer innovation effort
– Increasing ROI from new products and services
– Increasing the rate of innovation
– Efficiently capture new ideas, rapidly progress the best customer ideas
– Follow the customer ideas through an innovation funnel.
– Shortening time-to-value
– Decreasing development costs
Consequently that you will understand that the cost of a CIM platform is not
expensive compared to the cost and risk that companies bear during the
innovation process.

8. CIM Platform Pricing List
Start Up Package Professional Package Custom Package
CIM
Platform
Packages
Start Up Package Professional Package Custom Package
Number of Challenges 1 5 N
Timeline 1 year 1 year N year
Price 20 Euros/ User 15 Euros/ User To be defined
Participants Number Min 500 Min 500 per challenge No limit

9. CIM Platform services
• Package Services User services
• A unique dedicated URL address for your challenge • Edit its profile
• you can manage your own challenge by • Participate in all phase of the challenge
(Challenge filter/idea screening/Concept review/
o Inviting/accepting /rejecting and editing users
concept evaluation)
o Personalizing question during user registration
• Comment and evaluate on each phase
o Managing timeline of each phase
• Follow its statistics
o Managing the incentive system ( points system) • Follow news
o Managing decision making criteria • Buy a product
o Managing the product store • Search
o Managing news
o Sending email to participants
• Security Layer
• Backup of Data

10. Customer Innovation
Website: Management Platform!!!
http://www.innovation-minder.com
Princing :
http://www.innovation-minder.com/customerinnovationmanagement
Email:
innovation.minder@gmail.com