Lean product management

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A presentation about applying Lean Startup principles to Product Management. Discussed are changing from Big Up Front Design to Minimum Viable Product, the build measure learn loop, and more. Interwoven are some general Product Management concepts

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Lean product management

  1. 1. Jon Harmer LEAN Product Management
  2. 2. Product Management Delivering measurable business results through innovative product solutions that meet both market needs and company goals
  3. 3. PROBLEM? What is your
  4. 4. Your solution may not resonate with customers Requirements can change quickly in your market Many assumptions have to be made early on for BUFD Current BUFD (Big Up Front Design) process slows innovation
  5. 5. CHANGE We need to how we do things
  6. 6. PRODUCT MANAGEMENT MISSION: Own and manage the full suite of products Roadmap Pricing Positioning, Messaging
  7. 7. BASED ON INDUSTRY BEST PRACTICES
  8. 8. YOU DON’T HAVE TO BE SMALL TO DO THIS
  9. 9. Velocity Vision Valida.on Lean Product Management
  10. 10. 1 2 3 VISION VALIDATION VELOCITY
  11. 11. 1 Part 1 VISION
  12. 12. IS THERE A PROBLEM WORTH SOLVING Can you build (or offer) a solution for that problem?Would they buy it from you? If there was a solution, would enough of them buy it? Do your customers recognize that they have the problem you want to solve?
  13. 13. QUESTION The answer to your is not inside the building* *well – kinda
  14. 14. PHILOSOPHY Listen to your customers (both internal and external) and profitably offer innovative products that solve their problems at prices they are willing to pay
  15. 15. Minimum Viable Products built by deep pocketed companies Crappy products no one wants to use Quick, useful products. Good for us to build to test our hypotheses
  16. 16. MVP was a video and signup page describing what the product would become MVP was website where they sourced shoes from the local shoe store
  17. 17. COMMUNICATE VISION
  18. 18. 2 Part 2 VALIDATE
  19. 19. Product Management Product Development
  20. 20. BUILDING THE RIGHT PRODUCTS
  21. 21. is better than perfect DONE
  22. 22. is better than perfect DONE You can start learning and iterating sooner
  23. 23. TEST YOUR ASSUMPTIONS
  24. 24. DATA DRIVEN DECISION MAKING
  25. 25. Value Risk Value Time Value Risk Value Time Traditional Product Management Lean Product Management Adapted from Waterfall vs Agile development
  26. 26. PRODUCT/MARKET FIT
  27. 27. PRODUCT/MARKET FIT Noteverythingwillbeawinner–iterateandpivotyour waytoProduct/MarketFit
  28. 28. 3 Part 3 VELOCITY
  29. 29. SCALE PROCESS
  30. 30. GROW GEOGRAPHICALLY
  31. 31. END OF LIFE
  32. 32. 1 2 3 VISION VALIDATION VELOCITY • Problem • MVP • Communicate • Build • Measure • Learn • Scale • Grow • EOL
  33. 33. What is different this time? How are we going to enable the company to do this? How can you implement these some of these changes in your org?
  34. 34. JON HARMER https://www.linkedin.com/in/jonharmer @JHARMER

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