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BMC - Public Version

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BMC - Public Version

  1. 1. Business Model Canvas How do we use it for Business Model Innovation
  2. 2. Discussion Points  Why do we need to study business models?  What is a Business Model Canvas ?  Some Business Model Innovators
  3. 3. How we go about this… 1 2 3
  4. 4. 1
  5. 5. Customers Offer Infrastructure Financial Viability The business model is like a blueprint for a strategy to be implemented through organizational structures, processes, and systems.
  6. 6. CustomersOffer Infrastructure Financial Viability Financial Viability Infrastructure Infrastructure Customers Customers
  7. 7. 2
  8. 8. What is a Business Model Canvas ?
  9. 9. Mass market Niche market Segmented Diversified Multi-sided markets
  10. 10. Price Cost reduction Risk reduction Accessibility Convenience Performance Customization “Getting the job done” Design Brand/status Newness
  11. 11. Sales force Web sales Own stores Partner stores Wholesaler
  12. 12. Dedicated personal assistance Self-service Automated services Communities Co-creation Personal assistance
  13. 13. Subscription fees Lending/Renting/ Leasing Licensing Brokerage fees Advertising Asset sale Usage fee
  14. 14. Intellectual Human Financial Physical
  15. 15. Production Problem solving Platform/network
  16. 16. Optimization and economy of scale Reduction of risk and uncertainty Acquisition of particular resources and activities
  17. 17. Cost-driven Value-driven
  18. 18. RECAP : Business Model Canvas
  19. 19. This tool resembles a painter’s canvas—preformatted with the nine blocks— which allows you to paint pictures of new or existing business models. The Business Model Canvas works best when printed out on a large surface so groups of people can jointly start sketching and discussing business model elements with Post-it ® notes or board markers. It is a hands-on tool that fosters understanding, discussion, creativity, and analysis.
  20. 20. Does you model have a competitive Edge today? Is your model ready for immerging trends ? Is your model Inline with evolving customer needs? How will your model adjust to macro- economic shifts ?
  21. 21. 3
  22. 22. Business Model : Google  x
  23. 23. Business Model : Facebook  x
  24. 24. Business Model : LinkedIn  x
  25. 25. Business Model : Twitter  x
  26. 26. References  http://www.businessmodelgeneration.com/canvas  http://bmimatters.com/2012/01/08/understanding-business-model-fundamentals/  http://gamasutra.com/blogs/SergioJimenez/20131106/204134/Gamification_Model_Can vas.php  Coursera.org : Developing Innovative Ideas for New Companies - The 1st Step in Entrepreneurship

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