The target audience for this music product is mostly female (70%), aged 17-18 years old. They primarily use Facebook and YouTube, and expect music videos in the metal genre to include certain conventions. A survey found that the target audience would be likely to watch a music video for the chosen song. Therefore, releasing the music video on YouTube and promoting it on Facebook should help reach this audience and gain feedback.

1. Target audience
Survey results

2. Gender of my target audience
My target audience gender is mostly female at 70% and 30% male, therefore I will have to make sure
that my ancillary tasks and music video will mostly appeal to females.

3. Age of my audience
My target audience age is mostly above
the age of 17 year olds, therefore
appealing to an older audience, who may
want a more sophisticated product, but
something also to relate too.

4. Where to release my product
The most common social networking site
used by my target audience was
Facebook, therefore by releasing and
showing my product onto Facebook I will
gain a much wider audience, not only this
but I can get feedback quickly and it’s
more accessible.

5. How does my audience usually access
music?
Music is accessed through Youtube for my
audience, meaning that when it comes to
my final product I will be uploading my music
video onto Youtube where my audience can
access and watch my final product.

6. What is expected of a Metal video
These are some of the expected codes and
conventions that my target audience have
come up with, by knowing this I am able to
completely ensure that these conventions are
placed into my music video, resulting in a higher
quality and appealing video for my audience.

7. Would they watch a music video to
my chosen song?
The majority of the votes say that
they will watch a music video to my
chosen song, which means I will be
able to create a product that will
attract the 17-18 year old females
who I aim my product at.