Behind The Scenes Of A Social Experiment             Sheena Matheiken
Hi@matheiken
1 Dress . 365 Days . 1 Cause
Play Movie >
The First Spike:Unusual suspects
15 minutes of fame
15 minutes of fame…and 9 more months to go
The LBD Duel:A fan ups the ante
Cag vs SheenaDay 1   Day 2   Day 3    Day 4   Day 5   Day 6   Day 7C        S       C        C       C       S        S$10...
Wearathon to Marathon:Big brother does his bit
Funds raised: $2,170
Accessory Donations:A new type of marketplace
LBD Fridays:Everyone gets in on the act
13 yr old Noa Ryan
eBay:The perfect partnership
Selling out without selling out:      A paradox addressed
Comment Of The Day:Incentivising the conversation
End of Year Summary:The numbers measure up
2 million+ Site traffic
25,000Social media reach
365 dressesSold out in a week
200+  Vintage/Ethicalaccessories donated
50+Ethical designers    featured
Funds Raised:$116,023   322 kids  in school
What next?
(   )    x
TheTurning Point
U.P today:A life of it’s own
?
Not a new idea
A [fun]draising tool
A daily style guide
A [slow] fashion platform
An ethical marketplace
A global community
A child of social media
A creative experiment
…
Thank youtheuniformproject.com    @matheiken sheena@matheiken.com
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
Sheena Matheiken Uniform Project | MDW August 2011
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Sheena Matheiken Uniform Project | MDW August 2011

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Sheena Matheiken discussing her journey with The Uniform Project and what building a community has meant to her.

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Sheena Matheiken Uniform Project | MDW August 2011

  1. 1. Behind The Scenes Of A Social Experiment Sheena Matheiken
  2. 2. Hi@matheiken
  3. 3. 1 Dress . 365 Days . 1 Cause
  4. 4. Play Movie >
  5. 5. The First Spike:Unusual suspects
  6. 6. 15 minutes of fame
  7. 7. 15 minutes of fame…and 9 more months to go
  8. 8. The LBD Duel:A fan ups the ante
  9. 9. Cag vs SheenaDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7C S C C C S S$10 $20 $10 $10 $10 $20 $20
  10. 10. Wearathon to Marathon:Big brother does his bit
  11. 11. Funds raised: $2,170
  12. 12. Accessory Donations:A new type of marketplace
  13. 13. LBD Fridays:Everyone gets in on the act
  14. 14. 13 yr old Noa Ryan
  15. 15. eBay:The perfect partnership
  16. 16. Selling out without selling out: A paradox addressed
  17. 17. Comment Of The Day:Incentivising the conversation
  18. 18. End of Year Summary:The numbers measure up
  19. 19. 2 million+ Site traffic
  20. 20. 25,000Social media reach
  21. 21. 365 dressesSold out in a week
  22. 22. 200+ Vintage/Ethicalaccessories donated
  23. 23. 50+Ethical designers featured
  24. 24. Funds Raised:$116,023 322 kids in school
  25. 25. What next?
  26. 26. ( ) x
  27. 27. TheTurning Point
  28. 28. U.P today:A life of it’s own
  29. 29. ?
  30. 30. Not a new idea
  31. 31. A [fun]draising tool
  32. 32. A daily style guide
  33. 33. A [slow] fashion platform
  34. 34. An ethical marketplace
  35. 35. A global community
  36. 36. A child of social media
  37. 37. A creative experiment
  38. 38.
  39. 39. Thank youtheuniformproject.com @matheiken sheena@matheiken.com

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