1.
THE WORK ANDGETTING TO ITA.K.A GEt readyfor chaos+

2.
GOOD NEWS:YOU HAVESTARTEDunlockingIT THERIGHT WAY

3.
@alelariu

4.
SMALL + BIG -fast nimble slow, difficultcreative halo to attractfun space talentSMALL - BIG +deals with BULLYmiddle NETWORKmanagements DEAL WITH“new’ account DECISION MAKERSteam

5.
WHEN I STARTED...

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WHAT WE DID

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HOW?

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CHOOSE ONE THINGAND DO IT REALLY WELL

9.
CLOUD THE TOOLSGROUND THE PEOPLE

10.
SMART RESOUrCINGIS YOUR OTHER JOB925

11.
RETHINK MEETINGS THEY ARE TOXIC*DECEMBER 2010MASSLAUNCH

12.
Hire KEY STAFF with adiffERENT mindset(aS WELL as DIFF SKILL SET)

13.
REMIXYOUR TEAMS

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BRIEF TO SOLVE A PROBLEM(NOT A MEDIA BUY )

15.
FREE YOUR IDEA(HUG ITS EXECUTION)

16.
NIKON and GG

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NURTURE CULTURE(DON’T TRY TO CREATE IT)

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GOOD ENOUGHIS GOOD

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DON’T BE AFRAID TO START SMALL Coke happiness v(IT’S THE NEW BIG) Puma Eco bag. Instapaper. Levis recycle la Doctor pepper fb Radiohead pay w Gmail invite only I like it on - fb b How many people Burger King King Global rich list Livestrong wrist Starbucks Betac

20.
see saw

21.
EMBRACE A NEW MODEL“There seems to be a new model of agencyemerging an agency that understands how tocreate marketing for a digital world, asopposed to just digital marketing.agencies that create ideas that can beadvertised as opposed to just advertisingideas.”FLO HEISS - DARE

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BUT YOU CAN’T DO IT ALONE

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obverwhelmed? pick 3be ready for chaos, chaos is TOUGH but it isCULTURE NURTURING in the long run

24.
READS

25.
READSREWORKby Jason Fried and David HanssonTHE BLACK SWAN by Nassim Nicholas Taleb

26.
ThNX