Madhya Pradesh tourism and how to market MP as a tourist destination

1. MP AZAB HAI SABSE GAZAB HAI …!!!
barunmohanty1991@gmail.com
08962347962
Madhya Pradesh

3. HERITAGE CENTERS

4. Temples of mediaeval period
built by Chandela dynasty. It is
said to be the hallmark of Indian
temple architecture and
sculpture. 22 temples are divided
into Western, Eastern, Southern
groups respectively.
Khajuraho

5. One of the most well preserved
Buddhist monuments of 3rd
century BC. It has stupas and
gateways with stone carvings of
Jataka Kathas. The place is
associated with two of the five
disciples of Buddha.
Sanchi

6. WILDLIFE
Kanha national park
It was one of the 9 parks initially selected for Project Tiger Scheme. This park is known for
Central Indian Swamp Deer, the Barasingha, a rare species. Tiger Safari is a high point of
the visit to this park.

7. SCENIC BEAUTY
Pachmarhi - A hill-girdled plateau located on the Satpura Hills, it is 1067 meters
high. It has a bracing climate all the year round and has 45 attractive points for nature
based tourist activities.

8. PILGRIM CENTERS
Ujjain
The city of Mahakal Temple with
one of the twelve Jyotirlingas of
Shiva. It is a temple town on the
banks of river Kshipra. It is also
the land of poet laureate Kalidasa
who wrote the immortal
Meghdootam.

9. climate
Temperature in summer 35-40 degree Celsius
Temperature in winter 10-15 degree Celsius
Rain fall 76-150 cms (july- sept)

10. People
Madhya Pradesh has a composite population of Indo-Aryans and the tribals, the latter are of two
main strains, the Gonds and the Bhils.
These have different beliefs and customs, which have
enlivened the region with rich fabric of folk arts and crafts
and the folklores.
Classical music, have not lagged behind in
attaining its own heights. Gwalior, Indore and
Maihar have their own distinctive Gharanas
and styles.

11. TourismPolicies of MP
1. Creation and improvement of basic
infrastructure.
2. Up gradation and augmentation of
tourist facilities.
3. Marketing of destinations.
4. Human Resource Development.
5. Promotion of arts and crafts of the
State.

14. 1. TourismFriendly Image
amenities
HELP CENTER

15. 2.Marketing MP as a tourism state
Public Relation and Advertising Agencies.
strong trade relationship
Tourist Information Offices
Satellite Offices

16. 3.Increasing tourist traffic to MP
improving connectivity
Infrastructure development
Bullet
train ..!
chennai-
bhopal
Attracting tourists from south India

17. 4. Increasing tourist arrivals
Promote Sanchi in the market of Japan, Korea and Thailand for Buddhist pilgrim tourists.
Market Pachmarhi as a hill station for
residents of Nagpur, Bhopal and
Jabalpur .
Market MP to film producers and attract
film units
Market custom build packages for LTC
traffic from PSU’s

18. 5.Increase the Duration of stay of Tourists
Development of Kanha and Bndhavgarh in
medium term plan for eco-tourism.
Develop a meditation center at Sanchi for
Buddhists

19. 6.Increasing the Expenditure of the Tourist.
Improve the quality of handicraft products and increase
their sales
Set up specialty restaurants of Malwi,
Bundelkhandi, Bhopali cuisine
Set up outlets for sale of honey, silk and
cottage industry products
Establish approved sales outlets for well-
known Chanderi, Maheshwari and Kosa
Silk sarees

20. SWOT ANALYSIS
(Strength, Weaknesses, Opportunities &
Threats)

21. Strengths
» 1.Centrally located
» 2. Long and rich history. History have left indelible
and landmark evidences.
» 3. Rich inventory of natural and manmade tourism
resources.
» 4. Computerized reservation system.
» 5. Tourism declared is an “industry”.

22. Weaknesses
1. Long distances between the tourist centers.
2. MP is a developing state.
3. MP is not located near the major ports of tourist
entry such as Rajasthan or Goa.
4. Poor connectivity and infrastructure facilities for
the tourist centers.
5. Lack of comprehensive plan for long-term
development.
6. Lack of coordination with private sector.

23. Threats
1. Stiff competition from the neighboring
states & Rajasthan, Uttar Pradesh and
eastern part of Maharastra.
2. Need planned and careful handling to
negotiate the present adverse image.
3. Infrastructure, if not improved within a
time frame, might create problems in future.
4. Cleanliness of the areas improved
sanitation, elimination of beggers and touts
should be given priority.

24. 1. Heritage tourism
2. Wild life tourism
3. Pilgrim tourism
4. Nature/Eco tourism
5. Adventure/sports tourism
6. Resort tourism
7. Business tourism

25. Thank you
Made by – Barun, Saujanya & Divya