2. Marketing tourism product is unique as it is
intangible.
Where consumption of a beautiful experience
or a priceless memory takes place rather than
a tangible product.
TOURISM MARKETING
3.
4. Tourism is spending leisure time with pleasure
by learning culture & heritage, enjoying beauty
of nature, understanding various people &
places.
Emphasizes on customer orientation and
customer satisfaction
PRODUCTS
5. In the case of tourism product, the basic raw
materials would be the country’s natural
beauty, climatic condition, historical
heritage, attractive culture and its people.
Other aspects would be the existing
facilities necessary for comfortable living
such as food, water supply, electricity,
roads, transport, communication and other
essentials
6. ODISHA TOURISM
Soul of Incredible India Odisha TOURISM.
The peculiarity of Odisha it is the accumulation
of Arya, Dravida, Sabara.
One can experience the beauty of plain land,
costal belt, forest dwellers.
Filled with attractive temples and extraordinary
monuments, and possessing beaches, wildlife
sanctuaries, and natural landscape of often-
enchanting beauty.
7.
8. Magnificent Sun Temple at Konark (The legendary 'Black
Pagoda‘)
Majestic temple of Lord Jagannath at Puri (renowned for
the spectacular Rath Yatra chariot festival)
Craftsmanship philigri work of Cuttack, pipili work of
puri, cotton fabrics of Sambalpur, pato bastra of
Berhampur, animal horn & brass work of Ganjam are
really praise worthy.
Beaches at Puri and Gopalpur on sea.
Beauty of Chilika spell bound the tourist.
9. The important characteristics of marketing for
services are:
Intangibility
Inseparability
Heterogenity
Perishability
Ownership
10.
11. The higher the intangibility, the more difficult
it is to calculate cost
The two methods a service organization may
use to determine prices are
Cost based pricing (regulated by the
government or industry association )
market –oriented pricing(result of
competition or customer oriented pricing)
PRICING & PACKAGING
12. Example:
Destinations Covered : .
Tour Duration : (06 Nights / 07 Days).
10,000
Day 01 : Arrival at Bhubaneswar
half day sightseeing famous city temples including Lingaraj,
Parsurameswar, Mukteswar ( Mukteswar temple, one of the
most prominent temples of Bhubaneswar)
Day 02 : Excursion to Diamond Triangle
After breakfast drive to the diamond triangle of Odisha
(Orissa) - Ratnagiri ( has a rich concentration of Buddhist
antiquities ), Lalitgiri ( oldest Buddhist center of Odisha
(Orissa) ) & Udaigiri ( largest Buddhist complexes in Odisha
(Orissa) ). Return back to Bhubaneswar. Overnight at
Bhubaneswar.
13. Day 03 : Bhubaneswar - Dhauli - Pipli - Raghurajpur - Puri
Morning after breakfast drive to Puri enroute visit Dhauli ( the
peace pagoda ), Pipli ( the applique work village ) &
Raghurajpur ( artisan village ). On arrival at Puri check in to
the hotel. Later visit to Jagannath temple Relax on the golden
beach of Puri. Overnight at Puri.
Day 04 : Puri - Konark - Puri
Morning after breakfast drive to Konark to visit the Sun
temple ( one of the world famous heritage site ). Enroute visit
to Ramchandi temple & Chandrabhaga beach. Return back to
Puri. Evening visit to beach market. Overnight at Puri.
14. Day 05 : Puri - Chilika - Gopalpur
Morning drive to Chilika lake at Barkul ( the largest Ramsar
site of Asia and famous for its migratory birds coming from
distance places ). Take the boat cruise to visit the birds island
& temple island. Then proceed to Gopalpur and check in to
the hotel. Overnight at Gopalpur.
Day 06 : Gopalpur - Bhubaneswar
Morning visit to Sonpur beach. Then drive back to
Bhubaneswar and visit to Khandagiri & Udaigiri Jain caves (
oldest rock cut caves ). Overnight at Bhubaneswar.
Day 07 : Departure from Bhubaneswar
Morning check out from the hotel and transfer to airport for
onwards journey.
15. Promotion is intended to inform the
customers about the products, create an
image about the product, and position the
products in the market.
There are various effective ways of promoting
the tourism products −
Advertising the products on television
commercials, newspapers, radio stations, and
websites.
PROMOTION
16. Distributing promotional material such as
diaries, brochures, key chains, wallets, purses,
water bottles, pens, or any small gift item
designed for promoting the product.
For example. Good marketing adds special
features, such as free breakfasts or free
Internet.
17. The place is where the tourists visit and stay.
The potential of a tourist destination lies in its
attractiveness or aesthetic value, accessibility,
and the facilities it provides to the tourists.
The tourists also seek a place highly for the
activities it offers, the amenities and skilled
workforce it provides, and its location.
PLACE
18. The best thing about accommodation is that you
can find both luxury and budget hotels in Puri at
the same time as per your pocket permits you.
Lord Jagannath temple, golden beach, natural
ambiance, peaceful spirituality are making world
of people belonging from different race, religion
and language are landing at this city.
19. The people who provide the services are a key
to the success of the transaction.
Operators must have top-level service to
initially complete the sale and to encourage
repeat customers.
Human element cannot be overlooked
PEOPLE
20. If possible, the provision of
physical evidence that
the customer experienced
the particular tourism
product can help sales.
Providing professional photographs of the
customers at key events or the supply of
branded products are effective strategies for
promoting particular tourism products.
PHYSICAL EVIDENCE
21. A service firm has no product, only interactive
process.
The process component of marketing mix
implies the modalities by which services are
generated and offered to the customers
PROCESS
