BA and Beyond 19 - Jonas Van Poucke - We stopped doing projects

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Since the 50's people have used projects as a way to fund and organize software development. Teams are formed to work on temporary, development-focused projects which are approved though some sort of business case. The entire focus is on output: getting the project done in scope, in time and on budget. The rare project that meets these constraints can however still produce a crappy product: it does not achieve the necessary outcome (benefits to the user). This is different with a product mindset. The focus is not on the output (getting features out), but on achieving the best possible outcome for the end user. A product mindset focuses on detecting and solving problems, and adapting when new ones emerge. Teams are given problems to solve instead of a list of solutions to implement. Product teams focus on maximizing customer value. In this talk, I explain why we favor products over projects and delve deeper into the benefits and challenges of a product mindset.

Business

Put your hand in the air when…
• You have been involved in creating software.
• You started with a pre-deﬁned scope and had to
ﬁgure how long it takes to build.
• You have no clue how successful your product is.

Deﬁnition of a project
In PRINCE2, a project is deﬁned as “a temporary
organisation that is created for the purpose of delivering
one or more business products according to an agreed
Business Case.”

Deﬁnition of a product
A product is anything that can be offered to a market to
solve a problem, or to satisfy a want or need.

Deﬁnition of a product
Mind the Gap
Product

Output versus Outcome
Your job is to change the world

Output versus Outcome
Problem
NOW FUTURE
Outcome
Impact
Output
Creative Commons attribution to Jeff Patton
+ Idea

Output versus Outcome
Projects maximise output, products maximise outcome.

Projects end, Products Persist
A product has no clear deadlines

Projects end, Products Persist
A products has a life cycle that consists of multiple stages.

Projects end, Products Persist
“Done” means out of business for a product

Projects start with scope,
Products start with discovery
No clear deﬁnition of what has to be delivered
(scope)

Questions for starting a discussion
How would you implement/start…
• Find alternatives for managing against time, cost
and scope
• Teams that stay together and that you give problems
to solve (instead of solutions to build)
• Focus on outcome over output
• Getting out of the ofﬁce and talk to end users, not
“the business”

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