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Design Thinking - content courtesy: https://www.coursera.org/course/designbiz

The presentation is a part of my preparation to understand Design Thinking for which I undertook a course in Coursera by University of Virginia's Jeanne Liedtka
Course name: Design Thinking for Business Innovation! https://www.coursera.org/course/designbiz

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Design Thinking - content courtesy: https://www.coursera.org/course/designbiz

  1. 1. Understanding the Design Thinking Process The Good Kitchen Story
  2. 2. Design Thinking Process 2
  3. 3. The Good Kitchen Story Denmark 3
  4. 4. What is? What is? What if? What wows? What works? Interviews Observations Design Tool: Journey Mapping. Very valuable to uncover hidden opportunities to create better value 4
  5. 5. What is? Design Tool: Journey Mapping. Very valuable to uncover hidden opportunities to create better value Hatch & Bloom rode with food service employees who delivered the meal, accompanied to homes, watched as clients prepared food, added ingredients, set the table, and then finally ate the meal Interviewed supervisor of the food preparation process. What is? What if? What wows? What works? Public Service Kitchen is a low status job = demoralized & unmotivated kitchen employees 5
  6. 6. The Good Kitchen Story Denmark Address the problems of employees producing the meals Scope Broadened Lets Redefine, Shall we? 6
  7. 7. New Problem Statement Seniors receiving the meal and kitchen workers had a set of emotional needs that were not being met Disconnection Alienation Social stigma of being dependent for meals and other such personal needs. Who was providing help. Not being able to make decisions even for their food choices. Hated eating alone – reminder of no family around. Less they enjoyed the meal – their appetite decreased 7
  8. 8. New Problem Statement Seniors receiving the meal and kitchen workers had a set of emotional needs not being met Disconnection Alienation Disengaged workers made low cost boring meals day after day Low self esteem prevented them from trying anything new Some positives though: Very responsible & capable Good sense of seasonal preferences Customized their meals by adding spices or home grown vegetables They really did care 8
  9. 9. What if? What is? What wows? What works? 9
  10. 10. Design Tool: Co-Creation. Ownership, engagement & better ideas What is? What if? What wows? What works? What if? Inviting key stakeholders into the design process. Who was delivering the food? The descriptions boringly read: livers, potatoes & sauce Q2 10
  11. 11. What wows? What is? What wows? What works? 11
  12. 12. What is? What if? What wows? What works? What wows? Design Tool: Co-Creation. Prototyping Use same grp to test ideas rather than generate them. 3 different versions of the menu – asked workshop participants which they liked and also stuff like colors they favored; whether they preferred photos or illustrations. Design Tool: Visualization. Make it tangible and concrete. Draw a picture, tell a story, take a photo, make a map.. Makes an abstract idea more clear, visible & concrete & understandable Don’t just talk about different options, show different options. 12
  13. 13. What works? What is? What wows? What works? 13
  14. 14. What is? What if? What wows? What works? What works? Testing prototypes with different combinations & ways of presenting the food with actual customers Packaging design changes: Modular meals New Uniforms New Name: Good Kitchen New Communication Channels between seniors and kitchen workers: newsletters, comment cards14
  15. 15. The Good Kitchen Story 15

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