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BA and Beyond 20 - Ann Leemans - The Business Analyst: Saboteur or Ambassador of Change?


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The Business Analyst holds a key position within the project team for several reasons. Do we perceive the Business Analyst with his/her strong influence as a saboteur or as an ambassador of change?

This inspiring session for business analysts is all about how to deal with change management, putting aside the theory and start with deep-diving into reality and the people side of a project.

Published in: Business
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BA and Beyond 20 - Ann Leemans - The Business Analyst: Saboteur or Ambassador of Change?

  1. 1. What do Belgian studies tell us? The Big Belgian BA Survey1 Popularity of workshops and interviews as BA techniques More than 70% of BA professionals at least involved in Organisational change Intercultural competences at multinationals2 Difficulties intercultural communication Importance of learning by doing 1 IIBA® Brussels Chapter, The Big Belgian Business Analysis Survey 2020, Retrieved from:, September 2020. 2 Leemans, A. & Koeman, J., Diversity policies and intercultural competences at work: A survey of Belgian Multinationals, Poster presentation at Global Advances in Business Communication (GABC), 29-31 May 2013.
  2. 2. Talk people, not business Introducing yourself You are a “human being” What about facts? Introducing techniques It’s all about terminology It’s all about perception What about the outcome? Mind your language when using BA techniques in order to engage your stakeholders even more.
  3. 3. Dare to play The urge to play What’s in a name? Gamification techniques Back to reality Rumours It’s a promise You can think out-of-the-box , but do not lose your initial focus.
  4. 4. Focus Content fashion Adaption Public Situation Outcome It’s important to find your own personal balance.
  5. 5. You are the influencer Talk people, not business Dare to play Focus
  6. 6. Thank you for attending this webinar. Copyright illustrations: Ann Leemans LinkedIn