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Design Thinking, From Idea to Product @ Product Tank

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These are the slides that I used for my keynote on Design Thinking at Product Tank London in November 2015.
In this keynote I was introducing how to use design thinking when trying to get a new product or feature to market in order to deliver a product that your customer audience actually wants.

Published in: Design
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Design Thinking, From Idea to Product @ Product Tank

  1. 1. Design thinking, from Idea to Product
  2. 2. WHY DO WE BUILD THINGS?
  3. 3. Software Hardware Services Organizations Campaigns
  4. 4. DRIVE CHANGE
  5. 5. WHAT IS DESIGN THINKING?
  6. 6. CONVERGENT VS DIVERGENT THINKING
  7. 7. Test & Iterate Elaborate Solutions Find Patterns Understand Behaviours LEARN MAKE ABSTRACTCONCRETE
  8. 8. IT’S NOT THE CUSTOMER’S JOB TO KNOW WHAT THEY WANT Steve Jobs
  9. 9. SOUNDS FAMILIAR?
  10. 10. IT’S HARD
  11. 11. TIME CONSTRAINTS GETTING BUY IN LACK OF EXPERTISE / RESOURCES
  12. 12. PRODUCT INTUITION STILL MATTERS
  13. 13. IT APPLIES TO ALL ARTEFACTS (B2B, B2C, Physical products, services etc…)
  14. 14. WHAT THE CUSTOMER ASKED FOR
  15. 15. WHAT THEY REALLY WANTED
  16. 16. WHAT I LEARNED SO FAR
  17. 17. CLARITY ON OBJECTIVES
  18. 18. FOCUS ON BEHAVIOURS AND MOTIVES
  19. 19. TEAM AUTONOMY
  20. 20. ITERATE QUICKLY
  21. 21. MINIMUM LOVEABLE PRODUCT
  22. 22. DRIVE CHANGE
  23. 23. Thanks @productman84

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