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BA and Beyond 20 - Ines Vanlangendonck - Stand out and apply empathy

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Empathy; the ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation.

Analysts who apply empathy in their work can do magic, especially in large and complex organisations. But what does it mean, to apply empathy in business analysis tasks? We have all learned that listening to end users and managing stakeholder expectations is important. Yet we continue to communicate through requirement documents, invite participants to interactive workshops in a hostile environment, create email conversations with extensive CC audiences....

In this talk Ines will share what true empathy looks like in the tasks of a business analyst and how the devil is, as always, in the details.

Published in: Business
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BA and Beyond 20 - Ines Vanlangendonck - Stand out and apply empathy

  1. 1. ba-beyond.eu — #BABeyond20 13 October 2020 Stand out and apply empathy Ines Vanlangendonck
  2. 2. Stand out and empathize . BA&Beyond October 13 2020
  3. 3. Who is Ines.
  4. 4. The Compass story.
  5. 5. The Compass story.
  6. 6. In real life .
  7. 7. In real life .
  8. 8. Analyst looks .
  9. 9. Empathy ?
  10. 10. Empathy = Sympathy ?
  11. 11. Good Intentions .
  12. 12. Meet the Empathy Enemies .
  13. 13. My frame .
  14. 14. Ego .
  15. 15. Time .
  16. 16. Choices made up front .
  17. 17. The Remedy: Awareness .
  18. 18. That’s how we look, and then what?
  19. 19. Analyst communicates . MESSAGE Sender receiver
  20. 20. The Message .
  21. 21. Common misconception . “The goal is that this results in a storage solution that can cater to an intertwining concept of play and storage at the same time. ... The designs attempt to explore and overcome the obstacles of how grown-ups and parents look at organising post-play experience and how children interact during creative play, according to Rasmus Buch Løgstrup, the designer”
  22. 22. Common misconception about complex language .
  23. 23. How to sound smart . USE SIMPLE LANGUAGE
  24. 24. The Medium . ⏀ Walk and talk ⏀ Call ⏀ Plan Meeting ⏀ Videoconf ⏀ SMS ⏀ Collaboration platform chat ⏀ Whatsapp message ⏀ Email to 1 ⏀ Email to N ⏀ Document ⏀ Document comments
  25. 25. The frustrated writer .
  26. 26. One message, one medium to fit all receivers ?
  27. 27. Analyst connects .
  28. 28. Safe space .
  29. 29. The Brainstorm .
  30. 30. We invited them.
  31. 31. The Analyst continuum . Stenographer Arrogant Know-it-all Empathic Analyst
  32. 32. www.foursevens.be info@foursevens.be +32 498 61 15 73 Thanks, you were great !

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