Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brainstorming Tool: Sunshine Radiator


Published on

The Sunshine Radiator is Brainmates' brainstorming tool for teasing out and remodeling product ideas. It may be used as a facilitation tool to help product teams get their problem solving creative juices flowing in Ideation Workshops.

  • Be the first to comment

Brainstorming Tool: Sunshine Radiator

  1. 1. Brainstorming Tool: Sunshine Radiator
  2. 2. “We design with people and let the appropriate design solutions emerge from within.” Emily Pilloton, Project H Design Founder & Author of Design Revolution
  3. 3. Brainstorming helps us: 1. Probe deeply into customer and business problems.
  4. 4. Brainstorming helps us: 2. Re-frame the questions we are asking ourselves
  5. 5. Brainstorming helps us: 3. Unleash our creativity to come up with new product ideas, unconstrained by process, governance and budgets.
  6. 6. Brainstorming, is useful throughout the Product Delivery Cycle, in particular at Ideation Stage when Product Managers articulate the customer or business problem.
  7. 7. So How Do We Brainstorm?
  8. 8. Articulate the customer or business problem. Summarise the problem at the heart of the ‘sun’. Problem Step 1
  9. 9. Step 1: Example
  10. 10. List or draw as many attributes associated with the problem. Attributes may be associated objects, thoughts, emotions, sensations, sounds, tastes, and smells…anything that comes to mind. Problem Attribute Step 1
  11. 11. Step 2 Problem Attribute Attribute Attribute Attribute Attribute AttributeAttribute Attribute
  12. 12. Step 2: Example
  13. 13. Step 3 For each of the attributes, that radiate around the problem, dissect each attribute further with more keywords and graphical symbols.
  14. 14. Step 3
  15. 15. Step 4 Randomly pick any 2 attributes. AttributeAttribute
  16. 16. Step 4: Example
  17. 17. Ask how you could morph, combine, and/or substitute aspects of any of the attributes generated with something else, including other attributes to create a solution to the original problem. Attribute AttributeStep 5
  18. 18. Attribute Attribute Step 5 Attribute Attribute Attribute Attribute Attribute AttributeAttribute Attribute Morph CombineSubstitute Attribute Morph Substitute Substitute Combine Combine
  19. 19. Morph Combine Substitute Combine Substitute Step 5: Example
  20. 20. Keep iterating with random combinations of attributes, dissecting and clustering until you come up the best solutions that create maximum value for your target market. Step 6
  21. 21. Step 6 AttributeAttribute Solution Solution Solution Solution
  22. 22. Step 6: Example
  23. 23. Go on… radiate a ray of sunshine into your idea!Photo by Dawn Ellner
  24. 24. Connect with Brainmates 24 Brainmates Group @Brainmates #prodmgmt + 61 2 9923 8147