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Target Audience for
         Short Film
              Kirsty Hardy
   To understand who will watch my
    film, first I need to know what style it will
    take:

   The genre for my film will primarily be
    Action. This is because of the content
    and the story involving terrorism and
    government, as well as the agents and
    brainwashing scene making it fit within
    the action genre as well as Mystery and
    crime.

Genre
   Since my genre is Action, my target audience
    will be more suited for male adults between
    the age of 18-30, mainly because of the
    political content involved it may not be
    targeted at a younger audience.
   However, as the main character features a
    female, it is unlikely so many men will watch
    it as Action films tend to have role models for
    the men (Tom Cruise and Bruce Willis)
    therefore more women aged 18-30 might
    also be interested in watching as well.



Target Audience
   What my audience might look like as they
    both stay in shape and wear vest tops
    similar to action films:




Audience
 I have decided that my film is going to fit the 12
  certificate best. This is because I checked the
  BBFC website and feel that my film will most
  likely fit this due to:
 The theme is mature which means that younger
  children may not understand, yet young
  teenagers may.
 There will be no strong language
 No nudity
 Violence will not be dwelled upon
 Drugs are not taken, although the brainwashing
  sequence could be a similar idea


British board of Film
classification (12)
   Some films my Target Audience may
    watch. I will consider this when
    researching and planning my poster.




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Target research

  • 1. Target Audience for Short Film Kirsty Hardy
  • 2. To understand who will watch my film, first I need to know what style it will take:  The genre for my film will primarily be Action. This is because of the content and the story involving terrorism and government, as well as the agents and brainwashing scene making it fit within the action genre as well as Mystery and crime. Genre
  • 3. Since my genre is Action, my target audience will be more suited for male adults between the age of 18-30, mainly because of the political content involved it may not be targeted at a younger audience.  However, as the main character features a female, it is unlikely so many men will watch it as Action films tend to have role models for the men (Tom Cruise and Bruce Willis) therefore more women aged 18-30 might also be interested in watching as well. Target Audience
  • 4. What my audience might look like as they both stay in shape and wear vest tops similar to action films: Audience
  • 5.  I have decided that my film is going to fit the 12 certificate best. This is because I checked the BBFC website and feel that my film will most likely fit this due to:  The theme is mature which means that younger children may not understand, yet young teenagers may.  There will be no strong language  No nudity  Violence will not be dwelled upon  Drugs are not taken, although the brainwashing sequence could be a similar idea British board of Film classification (12)
  • 6. Some films my Target Audience may watch. I will consider this when researching and planning my poster. Similar films