Abot Influencer Marketing, Influencers, ways to become an influencer, what they contribute to influencer marketing, dive into the 4 ms of influencer marketing: Make, Manage, Monitor, and Measure. We will also look and see what the future holds for influencers and influencer marketing.

1. By: Austin Combs

2. What Is Influencer
Marketing?
Type of social media
marketing that uses
endorsements and
products being
mentioned from
influencers.

3. What is an
Influencer?
•Someone with sway
over your target
audience. Have
specialized knowledge, or
insight on a specific
subject.

4. Types of Influencers
• Celebrity: Have a large following and are
recognized.
• Mirco: Have a niche interest that get a fair
following.
• Blogger: Someone who writes blogs about
certain content to attract readers and get
subscribers.
• Social Media: Someone that is popular on
social media platforms that gets followers in a
certain target.
• Specialized: Someone that is key opinion
leader or expert in a specific field.

5. Ways to Become an
Influencer
• Identify your niche
• Get to know your audience
• Create your influencer brand
• Explore your content strategy
• Optimize your online presence
• Select your channels
• Post unique content on a regular basis
• Engage your audience
• Collaborate with other brands

6. • They make good money
• Can work independently
• Have more freedom
• Can work at home or in other indoor settings
• Work-life balance
• Express creativity and opinions
• Collaborate with more than one brand

7. • Can get negative/nasty comments
• Can be tiresome
• No job security
• Scrutiny and no privacy
• Fluctuating and uncertain income
• Dependency on algorithms
• Can get account banned

8. Why are Influencers
Important in Marketing?
• Help create brand awareness
• Influencers build credibility and trust to
your brand
• Help improve your websites search
engine rankings
• Provide valuable feedback
• Inspire purchases and increase sales
• They have a target outreach
• Increase engagement

9. The 4 Ms of
Influencer
Marketing
The four Ms of Influencer
Marketing refers to four distinct
areas that need to be taken into
consideration when your market
activities are working with
influencers. The four ms of
influencer marketing are Make,
Manage, Monitor, and Measure.

10. Make
The first of the 4 Ms. The Make
stage is all about connecting with
potential customers through
advocates for your brand. In the
make stage paid influencer
marketing requires a lot of market
research and strategy planning. It
features planned campaigns
focusing on the brand’s targeted
demographics. In return creates
value for both the business and
the influencers.

11. Manage
In the manage stage its all
about managing the
influencer that has been
created during the make
stage. With using data and
insight from the make stage
businesses can see what is
working and what needs to
improve

12. Monitor
Influencer monitoring is designed
to gauge the positive or negative
conversations that exist around
your brand, as well as how
influencers are talking about your
offering to your buyers. Monitoring
will give you a view about their
principles, outlook and what
matters most to their company.
Examples: cost savings, operational
efficiencies or client satisfaction.

13. Measure
The last of the four ms. Measure is the most
important part for information for
performance marketers. This is where your
company gauges your return on marketing
investment from your influencer marketing
efforts. With secondary influencers at work
the deals you close in influencer marketing
will result as more strategic and have a higher
net worth.

14. What Does the Future Hold for
Influencers and Marketing?
• More rise in micro-influencers
• Increase amount of use in video content
• Growing niche marketing focus
• AI technologies can help optimize influencer marketing strategies
• The market for influencers will increase in numbers and grow more and more