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Content Marketing


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content marketing

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Content Marketing

  1. 1. Sejal Visawadia
  2. 2. What is Content Marketing? Creating and delivering valuable content to your target audience
  3. 3. What is Content? Whitepapers, eBooks, Case Studies Audio or Video Content Blog and Social Posts Events (Webinars, Workshops) Images and Infographics Email Newsletters
  4. 4. Why Content Marketing? • Generates 3x more leads than traditional marketing • Build trust, create value among suspects – people who want to know what you know, not what you sell (not yet) • Decrease costs, increase customers'.
  5. 5. Cornerstone of Marketing SEO Social Media Content Marketing Brand Voice & Personality
  6. 6. Content Directly Affects Search
  7. 7. Content Marketing Does NOT Does not directly sell
  8. 8. Content Marketing Does Does help push leads down the funnel
  9. 9. 1 Content Marketing Strategy 4 PLAN MEASURE 3 PUBLISH 2 CREATE
  10. 10. Who is Your Audience? • Content you create should address your customers’ points: • a need • a problem • a desire • a challenge What are their biggest pain/point needs?
  11. 11. Identifying Pain Points • Check out common search inquiries around your product or industry using Google Search Trends and Google Keyword Tool • Address FAQs – ask your sales people what customers are asking them Do your research – what do your customers need?
  12. 12. Where is Your Audience? For instance: • City dwellers are significantly more likely than rural residents to be on Twitter • Women are five times as likely as men to use Pinterest • Baby boomers are the fastest growing segment of Facebook Where do they find information online?
  13. 13. Tools for Content Creation • Google alerts • Percolate (Real time content marketing platform)
  14. 14. Tools for content creation • LookBookHQ (A visual storytelling platform) • ÜberFlip (Like Flipboard or Slideshare on your own domain name.)
  15. 15. Tools for content creation • Addvocate • Little Bird • TrackMaven • Influitive • Contently • PaperShare
  16. 16. Publish
  17. 17. Measure and Adjust
  18. 18. Content creation software
  19. 19. Content marketing companies
  20. 20. 2013 B2C Content Marketing
  21. 21. THANK YOU