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Importance of Content Writing & Marketing for Plugin Developers

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We live in a virtual world. It’s important for everybody to connect, especially for Developers.

If Development is your strength, then Marketing & Content Writing can only magnify that strength. For anyone, it’s important to open new avenues & that’s where Developers lack behind.

Whether you’re a Freelancer or an Agency, this session will take you through some tips that will help you maximize your reach & take it to a larger audience.

This talk discusses the importance of having a Content Strategy for your products. It also explains how essential it is to have an About Us page that has a personal touch.

It's all about Loving Your Website.

Published in: Marketing
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Importance of Content Writing & Marketing for Plugin Developers

  1. 1. Importance of Content Writing & Marketing for Plugin Developers
  2. 2. Marketing • Marketeers help Developers to show off their work.
  3. 3. Growth • Features v/s Benefits • Architecture v/s User Experience • MySQL Queries v/s $ • Lines Of Code v/s Number Of Users
  4. 4. Accurate Analytics • Data-based Decisions • Test & Learn • Marketeers Love Developers
  5. 5. About Us Page • You won’t find a better developer than me. Here’s why: • Over 50 Plugins • 10 Themes • 300000 Lines Of Code
  6. 6. About Us Page
  7. 7. About Us Page • Only Criminals Hide! • Your website Should Have A Personal Touch • Don't Mask Yourself • Show Yourself & Your Team
  8. 8. Example #1
  9. 9. Example #2
  10. 10. Example #3
  11. 11. Example #4
  12. 12. I know what some of you’re thinking…
  13. 13. Everybody Makes Mistakes • We Made Some Mistakes • wordpress • Slow Loading Speed - 20 to 40 seconds • Product Pages Looked Like Generic Pages • Unimpressive Look & Feel
  14. 14. Attend WordCamps • Talk To People When You Attend
  15. 15. Quick Intro • Find out someone sitting near you, whom you don’t know • Talk to that person for 30 seconds
  16. 16. Content Writing
  17. 17. What to Write
  18. 18. Fear
  19. 19. Development Doesn’t Surprise • Have A Content Strategy • Decide What To Post • Tweaking Your Readme.txt
  20. 20. What Kills A Blog • Posting Only Your Product’s Release Notes • Not Linking To Old Posts • Not Linking To Other Bloggers • Copied Content • Publishing Less Then Once A Month
  21. 21. Code Is Poetry • Writing Is Music • Don’t Just Write Words. Write Music.
  22. 22. Websites Should Be Given Human Status • Sacred to Agencies / Developers / Marketeers • They should have basic rights: • Right To Life • Freedom From Torture • Freedom Of Thought
  23. 23. Recap • Love Your Website • Take Care of Brands • Trust Your Marketeer • Show Yourself • Write More, Write For Impact • Have A Content Strategy
  24. 24. Vishal Kothari • Founder, Technical Lead • @tychesoftwares • @tovishalck • vishal@tychesoftwares.com Plugins for Bookings, Recovering Sales, Order Delivery Date for WooCommerce

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