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PERSONAL DETAILS                      CAREER SNAPSHOT                           applications graphics for Commercial,      in-house stationery; creative pre-listing    and a leading Product Design                 During my employment at Williams
                                                                                    Retail, Defence and Residential            Kits for several real estate agents;         consultancy in the Asia Pacific region.      Design, I created many press
                                                                                    uses; creation of a sub-brand for          produced creative, cutting edge layout       Based in Sydney, the company has             advertisements and numerous
    Atol Bertrand Dupuche                 March 2012 - current                      Rice Daubney’s Retail sector called:       for Alfa Romeo recipe book for the           close alliances with offices in the United   brochures for my assigned client LJ
    Creative Graphic Designer             Founder, owner & graphic designer         Evolution (equally application rollout).   launch of their latest GT car.               Kingdom, Japan, and China.                   Hooker.

    info@creativemarks.com.au             Creative Marks is a small design          Client list:                               Client list:                                 During my employment at Design
    www.creativemarks.com.au              studio launched in Bronte/Sydney.         Optus Corporate: 3 Wall graphics for       Alfa Romeo                                   Resource, I worked on several projects       OVERVIEW & CORE
    0434 670 351                          Creative Marks studio primarily creates   boardroom                                  Raine & Horne                                such as logo designs and corporate           COMPETENCIES
                                          products such as environmental            Liverpool Hospital CSB2: Glass             Warwick Williams                             ID; packaging range for mobile
                                          graphics, architectural graphic design,   graphics following a DNA pattern           Gil Davis & Associates                       accessories; produced and redesigned
    EDUCATION HISTORY                     logos, magazines, and small business      Bathurst Hospital: 18 Acrylic Wall         Moran Realty                                 a whole range of corporate literature;
                                                                                                                                                                                                                         •  dvanced level of competency in
                                                                                                                                                                                                                           A
                                          branding identity seeking to make their                                                                                                                                          the current version of Adobe CS5.5
                                                                                    applications strategically installed       Home Trader                                  produced whole range of educational
                                          mark into the business world.                                                                                                                                                    InDesign  Adobe CS5.5 Illustrator
    • Diploma in Graphic Design                                                     throughout hospital                                                                     brochures and newsletters; company
                                                                                                                               July 2002 – August 2003                                                                   •  edium competency level in the
                                                                                                                                                                                                                           M
      Enmore Design Centre                                                          Manilla Hospital: Informative wall                                                      signage; press and magazine ads.
                                          April 2005 - March 2012                                                              Employed on a full-time basis                                                               current version of Adobe CS5.5
      Graduating in 1997                                                            graphics
                                          Employed on a full-time basis as a                                                   as a Senior Graphic designer                Client list:                                   Photoshop
                                                                                    HomeHQ Artarmon: 3 Wall graphics 
                                          Senior Graphic designer                                                              Production manager                           Eveready                                     •  ighly experienced in master pages 
                                                                                                                                                                                                                           H
    • Diploma in Art therapy                                                        Glass door graphics
                                          Reason for leaving: Wanted to kick                                                   Reason for leaving: Moved on to a            Newcastle  Hunter Valley train facilities     style sheets
      College of Complementary Medicine                                             West Keira - Wollongong Central
                                          start my business                                                                    different position  better-paid job         Northern Sun Technology P/L                  •  trong working knowledge of print
                                                                                                                                                                                                                           S
      Graduating in 2010                                                            Shopping Centre: Wall Facades
                                                                                                                                                                            NCAC (National Childcare Accreditation         production processes including stock
                                          Rice Daubney is a creative firm for       patterns
                                                                                                                               Jaku Pty Ltd brings together Australia’s     Council)                                       suitability
                                          architecture, planning and design with    RNSH – Royal North Shore Hospital:
    REFEREES                                                                        Presentation boards + PowerPoint
                                                                                                                               leading antiques and art magazines.          Austrade                                     •  ighly organised with work flow,
                                                                                                                                                                                                                           H
                                          experience spanning 36 years across                                                  Among the oldest surviving continual                                                        embracing any assignments from
                                                                                    presentation                                                                            UNSW
                                          Australia and Asia.                                                                  arts publications in the world, their                                                       start to finish
                                                                                    Sunshine Coast PPP: Branding (equally                                                   NSW department of Public Works 
    •  laudia Challen
      C                                                                                                                                                                                                                  •  anage my own deadlines, proven
                                                                                                                                                                                                                           M
                                                                                                                               flagship title, the World of Antiques       Services
      Marketing Manager at Rice Daubney   While employed by Rice Daubney, I         application rollout)
                                                                                                                               Art, is regarded internationally as one of   NSW department of Education                   ability to plan my work load in the
      0413 165 487                        built their graphic design department     Wagga Wagga Integrated Regional
                                                                                                                               the leading decorative arts magazines.       Training                                       magazine industry  problem solving
                                          from bottom up and I alone led with       Health Services: Presentation boards +
                                                                                                                               While employed at Jaku, I did a              EWT - Environmental Technologies               with computers
    •  usanne Pini
      S                                   the challenge of designing a range        corporate booklet
                                                                                                                               complete redesign of their magazines         Waste P/L                                    •  trong conceptual research and
                                                                                                                                                                                                                           S
      Retail Director at Rice Daubney     of elements with varying budget           GPT Group’s Rouse Hill Town Centre:
                                                                                                                               The World of Antiques  Art                  Quest chartered accountants                    analytical skills, including the ability
      0414 765 012                        sizes such as the rebranding of Rice      Presentation boards
                                                                                                                               international full colour magazine, their    RTA                                            to think laterally, interpret and apply
                                          Daubney’s suite (equally application      GPT Group’s West Keira, Wollongong
                                                                                                                               4 other Australian magazines Antiques        Lawpoint                                       a common sense approach to solving
                                          rollout); production management of        Central: Wall façade designs
                                                                                                                                Art in Vic, Antiques  Art in Qld                                                        problems
                                          all marketing collateral; production of   Numerous Joint ventures including
                                                                                                                               Antiques in NSW  Australiana and            December 1999 – December 2000                •  ssist in the creation of concepts,
                                                                                                                                                                                                                           A
                                          all corporate credentials; submission     Woods Bagot architects, SCA -
                                                                                                                               promotional materials for their existing     Employed on a full-time basis as a             execute  maintain design control for
                                          books; competitions and award entries;    Sunshine Coast Architects
                                                                                                                               clients.                                     Graphic designer                               a variety of clients
                                          senior management presentations;
                                                                                    January 2004 – September 2004                                                           Reason for leaving: Moved on to a            •  ell-developed written and oral
                                                                                                                                                                                                                           W
                                          brochures; branding guidelines;                                                      Client list:
                                                                                    Employed on a full-time basis as an                                                     different position  better-paid job           communication, including liaison,
                                          advertisements; invitations; electronic                                              Mercedes showroom in Double Bay
                                                                                    Art director  Graphic designer                                                                                                        negotiation and interpersonal skills
                                          presentations; presentations sheets;                                                 Carlton Crest Hotel                          Established in Australia in 1990, TNT
                                                                                    Reason for leaving: Leaders went                                                                                                     •  onstructive input into team
                                                                                                                                                                                                                           C
                                          PowerPoint presentations; wall                                                       Shapiro                                      Magazine is Australasia’s leading
                                                                                    out of business                                                                                                                        environment, team output and
                                          facades/glass graphics/acrylic wall                                                  AADA (Australian Antique Dealers             publication for backpackers and                work autonomously in line with
                                                                                    Leaders in Real Estate Pty Ltd was         Association)                                 independent travelers.                         organisational goals




                                          cv
                                                                                    a small design firm catering for           Kozminsky                                                                                 •  ighly experienced in the art of
                                                                                                                                                                                                                           H
                                                                                                                               Facetti                                      At TNT magazine, I was in charge
                                                                                    the real estate industry producing                                                                                                     graphic design creating environmental
                                                                                                                               Anne Schofield                               of all the cover designs, layout and
                                                                                    advertisements, promotional materials                                                                                                  graphics, corporate brochures,
                                                                                                                               Kims Beach Hideaway                          advertisements; produced TNT
                                                                                    for their clients and issuing a regular                                                                                                corporate literature, flyers, Press ads,
                                                                                                                               Martyn Cook                                  magazine 100th edition cover and other
                                                                                    magazine called Leading Sydney                                                                                                         corporate ID, illustration  electronic
                                                                                                                                                                            inter-state magazines.
                                          curriculum vitae                          Homes.                                     Argentum                                                                                    files
                                                                                                                               Australiana                                                                               •  ighly developed  adventurous
                                                                                                                                                                                                                           H
                                                                                                                                                                            January 1998 – December 1999
                                                                                    At Leaders in Real Estate, I worked on                                                                                                 typographical skills  clean design
                                                                                                                               December 2000 – April 2002                   Employed on a full-time basis as a
                                                                                    a variety of projects and worked with a                                                                                              •  trong ability for creative colour
                                                                                                                                                                                                                           S
                                                                                                                               Employed on a full-time basis as a           Graphic designer
                                                                                    small design team with the challenge                                                                                                   combinations  colour harmony
                                                                                                                               Middleweight Graphic designer                Reason for leaving: Moved on to a
                                                                                    of meeting tight deadlines. I worked                                                                                                 • Good expertise in PowerPoint  Word
                                                                                                                               Reason for leaving: Moved on to a            different position  better-paid job
                                                                                    closely with the owner Christopher                                                                                                   • Preparation of final art for production
                                                                                    Baynes for a complete redesign of          different position  better-paid job
                                                                                                                                                                            Williams Design Associates was a small
                                                                                    the tabloid size full colour magazine                                                   design firm catering for the real estate
                                                                                                                               Design Resource has become one
                                                                                    Leading Sydney Homes; I redesigned                                                      industry producing advertisements,
                                                                                                                               of Australia’s global design brands,
                                                                                    Leaders logo; promotional materials for                                                 property signage and promotional
                                                                                                                               with over 30 years of experience in
                                                                                    Leaders; produced templates for their                                                   materials for their clients.
                                                                                                                               successful new product development,




            atol dupuche
            founder, graphic designer
            creative marks studio


6                                                                                                                                                                                                                                                                     7
client TESTIMONIAL

    It gives me equal measures of
    pleasure and sorrow to recommend
    Atol Dupuche; pleasure because
    this recommendation brings with it a
    knowledge that Atol will bestow all the
    calm, measure and immensely creative
    spirit we have had the joy to witness
    in our practice and sorrow with the
    knowledge that this spirit will no longer
    be a defining presence in our office.

    I have worked personally with Atol
    for the time he has been at Rice
    Daubney and have found his ability
    to look at a problem clinically and
    coolly and then to create a solution
    which is completely out of the box to
    have been exceptionally personally
    inspiring. Atol has a rarity in his field
    which goes far beyond training and
    experience and that is a trained and
    keen eye for what just feels right - a
    rare insight and intuition. This is rare
    and valuable. It is this intuition which
    has created extremely defining work
    for our practice which has won acclaim
    from our clients and given the group
    a unique graphic identity. Atol has a
    valued understanding of client and
    market needs and balances this with a
    fine artistic sensibility.

    I have no hesitation in recommending
    Atol with the confidence that he is
    unique in the marketplace; not only for
    his work but his way of working. We
    wish him all the very best and deserved
    success in his new venture.

    Kind regards




                                                portfolio
                                                supporting the architectural industry




            susanne pini
            retail director
            rice daubney architects


8                                                                                       9
architectural boardroom wall graphics	                                                                                          optus headquarters       optus headquarters	             architectural boardroom wall graphics

BRIEF                                              concept                                           info                                                                                          studio                    softwares
To create 3 informative wall graphics showcasing   The use of Timelines to display major events in   01 - 02:  entral wall.
                                                                                                              C                                                                                    Rice Daubney Architects   InDesign
the close involvement in the development stages    a chronological order; background greyscale       03:  ainly shows left wall upon entering the
                                                                                                         M                                                                                                                   Photoshop
of the Optus Headquarters through to finish by     images as back drops to hold everything               boardroom.                                                                                client                    Illustrator
Rice Daubney Architects for Stcokland.             together; strategically placed blocks of text;    04  06:  ight hand side wall upon entering the
                                                                                                               R                                                                                   Optus Corporate
                                                   the predominant use of the colour ‘red’ as a                boardroom                                                                                                     printer
Wall One:  ice Daubney as an architectural firm
          R                                        highlighter for certain headings, important       05:  close up of one of the Acrylic block panel
                                                                                                         A                                                                                                                   Big Colour
          designing the Optus Headquarters.        elevations and plans; using photographs of the        from the central wall.
Wall Two:  hotographic display from ground up
          P                                        various developmental stages printed on raised    07:  hows both the central wall and an aspect of
                                                                                                         S                                                                                                                   photographer
          of the Optus Headquarters.               acrylic blocks to give another dimension to the       the right hand side wall.                                                                                           © Greg Seeto at
Wall Three:  bout Stockland and some of their
            A                                      whole composition and the entire layout printed                                                                                                                           Big Colour
            major developments.                    on an elegantly textured cotton canvas.




01                                                                           02                                                                          04                    05   06




03                                                                                                                                                       07




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architectural glass wall graphics	                                                                                                 liverpool hospital csb 2   liverpool hospital csb 2	        architectural glass wall graphics

BRIEF                                              concept                                                 info                                                                                     studio                     softwares
The DA conditions stipulated that the glass wall   The DNA pattern is totally relevant, appropriate        01  04:  Philip Noller - The Moment it clicks
                                                                                                                    ©                                                                               Rice Daubney Architects    InDesign
graphic would give a certain level of privacy to   and the use of the frosted look gives an elegant                 Pty Ltd.                                                                                                   Illustrator
the patients, doctors, nurses behind the glass     feel to the whole entire design surface.                02 - 03  05 - 07:  Brett Boardman - Brett
                                                                                                                              ©                                                                     client
within any given rooms.                                                                                                       Boardman Photography                                                  Liverpool Hospital CSB 2   photographers
                                                                                                                                                                                                                               Brett Boardman
                                                                                                                                                                                                                               Philip Noller




01                                                                                                    02                                                      04




                                                                                                      03                                                      05                          06         07




12                                                                                                                                                                                                                                           13
homehq - artarmon         homehq - artarmon	                                       architectural retail wall graphics

     client TESTIMONIAL                           BRIEF                                                  concept                                              info                                                           studio                    softwares
                                                  The DA conditions stipulated that the                  Each of the 3 wall graphics reflected the 3          01:  all One - The Council Depot period [© Brett
                                                                                                                                                                  W                                                          Rice Daubney Architects   InDesign
                                                  interestingly rich history of the site, from being a   different uses and period of occupation of the           Boardman - Brett Boardman Photography].                                              Photoshop
     To Whom it May Concern,                                                                                                                                                                                                 client
                                                  Brick Factory to Engineering Factory to Council        site.                                                02:  raphic Four - In 1948, Federated British
                                                                                                                                                                  G
                                                  Depot be reflected in the graphics throughout                                                                   engineers purchased th site to build an                    Charter Hall              photographers
     I had the pleasure of working with Atol
                                                  the building.                                          4 distinct bold colours were used (such as Dark          engineering factory. Printed stickers applied                                        Brett Boardman
     Dupuche in 2009 on a retail project in
                                                                                                         Blue, Bright Blue, Orange and Red. A middle tone         to Glazing doors [© Brett Boardman - Brett                                           Simon Grimes
     Artarmon, Sydney where the site has an
                                                                                                         Grey colour was used for informative text.) within       Boardman Photography].                                                               at Rice Daubney
     interesting history. The DA Conditions
     stipulated that this history was reflected                                                          the photographic and typographical montage to        03 - 04:  all Two and Three - Reflecting the
                                                                                                                                                                       W                                                                               Architects
     in graphics throughout the building.                                                                give the 3 different graphics a modern feel while             Brick era and the Engineering era [©
                                                                                                         still keeping to an industrial approach.                      Rice Daubney Architects].
     Atol became involved in the graphics
     at an early stage. He was responsible                                                               They were all printed on coarse canvas and in
     for sourcing and purchasing original                                                                one particular case, specific photos were printed
     material as well as developing the                                                                  on Acrylic panels and applied onto the canvas.
     graphic design concept and seeing it
     through to installation.

     Atol took charge of the graphic design
     with passion and was thorough in
     his research of the images and their
     suitability to be converted into large
     scale graphics. His input into quality;
     material selection; composition; colour
01   and text has been invaluable.                01                                                                                                          02                                                  03

     The final product is a great success.

     Yours sincerely,




                                                                                                                                                                                                                  04




             chelsea dawson
             associate
             rice daubney architects


14                                                                                                                                                                                                                                                                  15
ACRYLIC WALL APPLICATIONS	                                                                                                              bathurst hospital   bathurst hospital	         ACRYLIC WALL APPLICATIONS

BRIEF                                                concept                                            info                                                                     studio                    softwares
The DA conditions stipulated that the                The use of an old Script typeface and the old      01: mage shows 2 of the 18 Acrylic Wall
                                                                                                            I                                                                    Rice Daubney Architects   InDesign
evolutionary rich history of the Bathurst Hospital   age worn out paper give an old feel to the whole       applications strategically positioned                                                          Photoshop
be reflected in the Acrylic Wall applications        entire design of each wall application.                throughout the hospital.                                             client
throughout the building.                                                                                02: mage shows another panel.
                                                                                                            I                                                                    Bathurst Hospital         printer
                                                     The overly rich burnt umber; dark brown;           03 - 04:  of the 18 Acrylic Wall applications
                                                                                                                 2                                                                                         Big Colour
                                                     oranges; the burnt yellow and finally the semi              artworks.
                                                     transparent worn out black and white and the                                                                                                          photographer
                                                     occasional full colour images, give an accurate                                                                                                       Rice Daubney
                                                     testimony to the various individuals that                                                                                                             Architects
                                                     contributed to the history of Bathurst Hospital.




01                                                                                                                                                          02                   03




                                                                                                                                                                                 04




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architectural glass wall graphics	                                                                                          manilla district hospital   manilla district hospital	   architectural glass wall graphics

BRIEF                                                concept                                         info                                                                                 studio                    softwares
To create an informative glass wall graphic that     Reflecting the various development stages and   01: Complete artwork.                                                                Rice Daubney Architects   InDesign
would hold the attention of patients away from       history of the hospital using a strong modern   02: Full length semi-frosted glass wall graphic.                                                               Photoshop
the nurses walking up and down the corridor          typographical arrangement.                      03: Close up of semi-frosted glass wall graphic.                                     client
behind the glass, while in the waiting area of the                                                                                                                                        Manilla Health Services
Manilla District Hospital.




01                                                                                                                                                      03




02                                                                                                                                                      04




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REBRAND	                                                                                                                                   28
                                                                                                                            rice daubney architects
                                                                                                                                                       INDUCTION MANUAL - LAST UPDATED 15.09.11
                                                                                                                                                                          rice daubney architects	                                                                                                           REBRAND

LOGO’S INSPIRATION                                REFINEment of the LOGO and evolution                background to a White background and the                                                                                                                            studio                        softwares
The inspiration behind the current Rice Daubney   of the brand                                        alteration was successful and well received by                                                                                                                      Rice Daubney Architects       InDesign
logo: The man was originally based upon           As the yellow man in the red square was already a   their clients.                                                                                                                                                                                    Photoshop
Leonardo Da Vinci’s: Vitruvian Man (Man of        well establish and recognised logo by their peers                                                                                                                                                                       client                        Illustrator
Perfect Proportions).                             and existing customers; I advised and suggested     info                                                                                                                                                                Rice Daubney Architects
                                                  that the logo needed only to be refined. The idea   01:  collection of the current marketing
                                                                                                          A                                                                                                                                                                                             printer
The late 90’s version of the Rice Daubney logo,   was well received internally and externally.            collateral.                                                                                                                                                                                   The Dominion
was designed by Billy Blue College of Design.                                                         02: 
                                                                                                          Image shows the progression of the RD logo.                                                                                                                                                   Group for RD’s
                                                  From around late 2010 to recently, the entire       03: 
                                                                                                          Current Rice Daubney logo.                                                                                                                                                                    stationary
                                                  Marketing collateral of Rice Daubney went
                                                  through a slight transition from having a Black




                                                                                                                                           ADFA - AUSTRALIAN DEFENCE FORCE ACADEMY
                                                                                                                                           client: cue clothing co.
                                                                                                                                                                                                             OUR BRAND
                                                                                                                                           construction cost: au$ 450,000
                                                                                                                                           completed: august 2008                                            THE INSPIRATION BEHIND THE CURRENT RICE DAUBNEY LOGO:
                                                                                                                                           Rice Daubney are the designers and driving force behind
                                                                                                                                                                                                             The man in the logo was originally based upon Leonardo Da Vinci’s: Vitruvian Man (Man of
                                                                                                                                           the new look and feel of the Cue clothing offering in Sydney,     Perfect Proportions).
                                                                                                                                           Melbourne and New Zealand. Promoting the core qualities
                                                                                                                                           of tailored, corporate and evening wear the Rice Daubney
                                                                                                                                           design revitalises the image of Cue using a palette of textural
                                                                                                                                           colours and materials. Neutral tones are used throughout               1970          early 80’s                    late 80’s - mid 90’s       late 90’s    2006-Current
01                                                                                                                                                                                                           02
                                                                                                                                           each of the approx 100sqm stores in browns and creams
                                                                                                                                           offset by the burst of intense colour of blue in the feature
                                                                                                                                           wall, capturing the customer’s attention and leading them
                                                                                                                                           into the store.

                                                                                                                                           Key design elements that provide branding consistency
                                                                                                                                           throughout the stores are:
                                                                                                                                           • Signature lighting
                                                                                                                                           • Reflective surfaces
                                                                                                                                           • Key colour planes
                                                                                                                                           • Textural elements – woven fabric ,stone and timber

                                                                                                                                           The colours and materials are selected to compliment the
                                                                                                                                           tones of the clothing and allow them to be a focus in the
                                                                                                                                                                                                                building
                                                                                                                                           store.
                                                                                                                                                                                                             blocks for the
                                                                                                                                           ESD features are utilised within the stores – primarily energy        future
                                                                                                                                           efficient lighting. A big energy user and a feature that is so
                                                                                                                                           important to the display of retail product, Rice Daubney has
                                                                                                                                           implemented energy efficient lighting that not only reduces
                                                                                                                                           the costs and energy footprint , but also ensures colour
                                                                                                                                           consistency with a long lifespan.

                                                                                                                                           Cue Clothing Australia launched its new look with its flagship
                                                                                                                                           store at the Queen Victoria Building. Rice Daubney’s new
                                                                                                                                                                                                                                               [c.1492, Pen
                                                                                                                                           brand identity for Cue creates a flexible and adaptable
                                                                                                                                                                                                                                               and Ink, 13½
                                                                                                                                           merchandising approach which enables the store to reflect
                                                                                                                                                                                                                                                x 9½’ (34.3
                                                                                                                                           season changes in colour. A bold gloss colour element is
                                                                                                                                                                                                                                                x 24.5 cm),
                                                                                                                                           juxtaposed with a neutral textured palette on the walls and
                                                                                                                                                                                                                                               Accademia,
                                                                                                                                           ceiling. Grey mirror and luxurious pendent lights play with
                                                                                                                                                                                                                                                  Venice]
                                                                                                                                           dimensions in the store.

                                                                                                                                           Rice Daubney’s design expresses a diverse range of aesthetic
                                                                                                                                           and visual textures giving each store a unique atmosphere to
                                                                                                                                           each store within a strong ‘branded’ retail identity.
                                                                                                                                                                                                                                                                                       man in space
                                                                                                                                                                                                                                 building
                                                                                                                                                                                                                              blocks revised

                                                                                                                                                                                                                                                                   a spin on
                                                                                                                                                                                                                                                                  leonardo’s
                                                                                                                                                                                                                                                                vitruvian man




                                                                                                                                                                                                                                                                                       03




20                                                                                                                                                                                                                                                                                                                       21
REBRAND marketing collateral: retail pack	                                                                                        rice daubney architects        rice daubney architects	                                       REBRAND marketing collateral: aged design sector

BRIEF                                                original concept                                     info                                                   BRIEF                                               info                                             studios                    softwares
To create a pack of double cards showcasing          The original concept had instead of transparent      01: A display of the whole entire retail set.          To create a small booklet showcasing Rice           01 - 02:  booklet designed for the Aged Care
                                                                                                                                                                                                                              A                                       Rice Daubney Architects    InDesign 
Rice Daubney’s vast professional journey and         white letters across each card, a spot UV gloss      02 - 03:  rtworks of the front and back of a retail
                                                                                                                   A                                             Daubney’s vast professional journey and                      Design sector of Rice Daubney’s firm.   (Image Concept) Andrew     Photoshop
experience in the retail industry.                   varnish but because of the current financial                  card entitled “Queen Victoria Building”.      experience in the Aged Care Design industry.        03:  large banner designed for the Aged Care
                                                                                                                                                                                                                         A                                            Hoyne P/L
                                                     situation at the time, the budget for this job was                                                                                                                  Design sector of Rice Daubney’s firm.                                   printer
final concept                                        considerable reduced.                                studio                                                 final concept                                                                                        client                     Graphitype Printing
The whole entire collection of retail cards had an                                                        Rice Daubney Architects                                The whole entire booklet has a clean  crisp look                                                    Rice Daubney Aged Design
orderly sequence and each card had a story to                                                                                                                    / feel, making use of the warm colours throughout                                                    Sector
tell. They were placed in a wrap around sleeve                                                            client                                                 to inspire this segment of our society.
and inserted in a see through sealed plastic                                                              Rice Daubney Retail Sector
envelope.
                                                                                                          softwares
                                                                                                          InDesign  Photoshop

                                                                                                          printer
                                                                                                          Graphitype Printing




01                                                                                                                                                               01                                                                                                                                              03




                                                                                                                                                                 02




02                                                                              03




22                                                                                                                                                                                                                                                                                                                23
marketing collateral: EVOLUTION poster for retail sector	                                                                      rice daubney architects       rice daubney architects	        marketing collateral: EVOLUTION EXPERIMENTS

BRIEF: evolution                                    concept                                            info                                                                                                 studio                       softwares
To create a sub-brand logo for the Retail sector    The idea was to replicate the colours of the       01 - 02:  ront  Back poster of the Retail sector.
                                                                                                                F                                                                                           Rice Daubney Architects      InDesign
of the Rice Daubney architectural firm that would   spectrum to reflect the busyness of the retail     03:  ogo + A series of experimental designs
                                                                                                           L                                                                                                                             Photoshop
reflect and embody the hectic reality of retail.    life. The flowing lines throught the logo would        using elements of the “evolution” sub-brand                                                      clients                      Illustrator
                                                    indicate the constant flow of people within any        logo of Rice Daubney’s Retail sector.                                                            Rice Daubney Retail Sector
poster concept                                      retail environment.
The front of the “evolution” poster talks about
Retail Milestones worldwide, within Australia and   INDUSTRY RECOGNITION
Rice Daubney’s contribution to the Sydney Retail    Within a short amount of time the colourful
culture.                                            sub-brand “evolution” started getting industry
                                                    recognition and was shortly copied by a fair few
The back of the poster is a collage following       people.
the respective order of colours within the word
“evolution” using built and unbuilt projects.




01                                                                                                     02                                                                               03




24                                                                                                                                                                                                                                                     25
REBRAND marketing collateral: internal posters	                                                               rice daubney architects                                                                                                                       rice daubney architects	                                                    REBRAND marketing collateral: internal posters

EVOLUTION OF THE BRAND                            info                                                                                                                                                                                                                                                                                                    studio                    softwares
From around late 2010 to recently, the entire     01 - 02:  AIA Awards poster for “321 Kent Street,
                                                           R                                                                                                                                                                                                                                                                                              Rice Daubney Architects   InDesign
Marketing collateral of Rice Daubney went                  Sydney” + RAIA Awards poster for                                                                                                                                                                                                                                                                                         Photoshop
through a slight transition from having a Black            “InterfaceFlor”.                                                                                                                                                                                                                                                                               clients
background to a White background and the          03:  ne of a series of six display posters of the
                                                      O                                                                                                                                                                                                                                                                                                   Rice Daubney Commercial
alteration was successful and well received by        “Royal North Shore Hospital” for Pinnacle                                                                                                                                                                                                                                                           + Workplace Sector 
their clients.                                        Healthcare.                                                                                                                                                                                                                                                                                         Pinnacle Heathcare




01                                                  02                                                                                                                                                                                                                                                                             03




                                                         The InterfaceFLOR project exemplifies the transformation of an historic Sydney building with significant heritage value into a highly functional and           PROJECT NAME: InterfaceFLOR
                                                         sustainable workplace ; hence sustainability became the underpinning vision in our work                                                                        LOCATION: 101 chalmers street, surry hills
                                                         The tenancy occupies 940sqm of the 120 year old former Railway Institute Building located at Sydney’s Central Station.The integral quality of the              ARCHITECT / PRACTICE: rice daubney team; steven shaw - director in charge, gengis yaglipinar -
                                                         building offered many opportunities for re-use, reinforcing the practical application of the “long life - loose fit” mantra.                                   interior designer, rebecca yeo - interior designer
                                                         The challenge was to provide a functional work environment, a space for meeting with, inspiring and entertaining clients - and most importantly, to            SUB-CONSULTANT TEAM: rod howard and associates - heritage consultant, taylor tompson whitting
                                                         exemplify and showcase the clients credentials as world leaders in ‘green’ and environmentally sensitive processes and products in their industry.             - structural consultant, medland metropolis - electrical consultant, medland metropolis - hydraulic
                                                         The design approach ensures that new ‘insertions’ touch the existing building fabric lightly, thus maintaining the integrity of the existing building whilst   consultant, medland metropolis - mechanical consultant, lincolne scott - lighting consultant, tanner
                                                         accommodating the performance demands of a modern office and showroom space.                                                                                   architects - base building refurbishment, davis langdon - cost consultant, jonathon dolton - esd, tyrone
                                                         Interpretation and adaptive re-use can often be controversial. Sensitive design in how this is achieved is necessary as the re-use of existing building        brannigan - photographer
                                                         stock is becoming increasingly important to the sustainable development of our built environment - in both environmental and economic terms.                   CONSTRUCTION TEAM: cube projects - builder




26                                                                                                                                                                                                                                                                                                                                                                                              27
antiques / real estate magazines        cookery book	                                   PUBLISHING

           client TESTIMONIAL                                                                                                                              info                                                                      client                     softwares
                                                                                                                                                           01:  edesign of the Leading Sydney Homes
                                                                                                                                                               R                                                                     Jaku Pty Ltd; Leaders in   InDesign
                                                                                                                                                               magazine issued by Leaders in Real Estate                             Real Estate Pty Ltd        Photoshop
           To Whom it May Concern,
                                                                                                                                                               Pty Ltd during my employment there.                                                              Illustrator
           “ nder his guidance the magazine
            U                                                                                                                                              02:  edesign of the 3 magazines issued by Jaku
                                                                                                                                                               R
            advanced appreciably in its positioning                                                                                                            Pty Ltd during my employment there.
            as the premier real estate publication                                                                                                         03: Cropped sample inside story within the
                                                                                                                                                           03 - 04:  ropped sample Covers of the Leading
                                                                                                                                                                     C
            in the marketplace. With the enhanced                                                                                                              Leading Sydney Homes magazine.
                                                                                                                                                                     Sydney Homes magazine.
            graphics we were able to attract top                                                                                                           04:- 06:  ropped interna sample pages ofWorld
                                                                                                                                                           05 Cropped internal sample page of The The
                                                                                                                                                                     C
            end interior designers and other image                                                                                                             of Antiques  Antiques  Art.
                                                                                                                                                                     World of Art.
            conscious marketers.                                                                                                                           05 08: C
                                                                                                                                                           07 - 10:  reation of a recipe booklet issued by
                                                                                                                                                                     Leaders in Real Estate Pty Ltd during my
             In addition he developed such items                                                                                                                     employment there.
             as a recipe book for Alfa Romeo that
             has been widely acclaimed...”




                            christopher baynes
                            director
                            leading sydney homes mag



01                                                                                                                                                    02                                                        05              06




03                                                                                                                                                                                                              07              08




03                                                                                                                                                    04




     howtobegin
     Commentary
     By Leading Sydney interior designer
     Leslie Walford


       When you buy a new house you are faced     drains, leaks, bugs and termites, electricals,     over do this – after all there is, we suppose,
     with a daunting mountain of thought.         basic structure and of course work out how         an essential you and we don’t want trivia
     Of problems. Decisions, decisions? Who       you want to use the spaces. Get the family         causing you to have sleepless nights.
     is going to make them? Indeed, what are      involved in this and be sure they are happy          With quite a lot of planning and function
     they? Here is the agony of how to begin.     about it. ‘This is to be your room Jason’. And     considering done, become more specific.
28     Sit quietly. Cogitate! Make lists to       so on. Make sure at this stage, in a subtle way,   Workable lists. One first for the plumber, the                                                                                                                            29
     unburden and clarify the mind. Notes are     about who is to be the boss, even though           electrician, the carpenter, your shopping, a
     so important. Lists of questions for those   ‘the family’ will all be involved. Avoid too       furniture-to-search-for list, lighting needs
     concerned or who can help. Gradually you     much input by friends who may take an over         and so on. Keep files. This will help you
PUBLISHING	                                                              corporate litterature / school flyers   northern sun technology / newsletter / brochure 	
                                                                                                                 educational source book p/l	                                                                                  package design: reva
                                                                                                                                                                                                                                        PUBLISHING

info                                                       client                         software               BRIEF                                                info                                                              clients
01:  orporate booklet designed for Austrade;
    C                                                      Austrade; Public Works;        Quark Xpress           To create a series of 3 different wallets package    01:  series of 3 different size wallet packaging
                                                                                                                                                                          A                                                             Northern Sun
    including a business card.                             NCAC                           Photoshop              size, a mobile pouch package  a water proof             design boxes.                                                 Technology P/L
02:  series of double sided flyers for Public
    A                                                                                     Illustrator            bag package for Reva’s mobile accessories.           02:  mobile pouch packaging design box.
                                                                                                                                                                          A
    Works.                                                 studios                                                                                                    03:  water proof bag packging design box.
                                                                                                                                                                          A                                                             studios
03 - 04:  series of educational material aimed
         A                                                 Design Resource                                       final concept                                        04:  ogo designed at Design Resource for
                                                                                                                                                                          L                                                             Design Resource
         at parents including a newsletter, a small                                                              The whole entire suite has a crisp, clean feel,          Northern Sun Technology Pty Ltd.
         brochure  a Source book.                                                                               making use of the 2 main colours used quite                                                                            software
                                                                                                                 boldly.                                                                                                                Quark Xpress
                                                                                                                                                                                                                                        Photoshop
                                                                                                                                                                                                                                        Illustrator




01                                                    02                                                         01                                                  02                                                   03




03                                                    04                                                         04




30                                                                                                                                                                                                                                                        31
logos	                          clothing / retail sector / the arts / environmental waste / joint venture / chartered accountants / mobile phone accessories          environmental company suite / school brochure	                                         SUITE

     A selection of some our logos we have                   info                                                 07:  ogo designed at Design Resource for
                                                                                                                      L                                                                                                studios                      softwares
     designed. We believe a logo should always               01:  ogo designed at Creative Marks Studio for
                                                                 L                                                    Northern Sun Technology Pty Ltd.                                                                 Design Resource              Quark Xpress
     have power. Whether one colour or ten, on a                 Elio Collezione, italian range of clothing for   08:  ogo designed at Rice Daubney Architects for
                                                                                                                      L                                                                                                Creative Marks               InDesign
     pencil or a billboard, a successful logo should             men.                                                 their Retail sector as a sub-brand.                                                                                           Photoshop
     always maintain its strength. If you don’t think        02: 
                                                                 Logo designed at Design Resource for Quest                                                                                                            clients                      Illustrator
     your branding does this, contact us now.                    Accountants Pty Ltd.                             studios                                                                                              Environmental Technologies
                                                             03:  ogo designed at Creative Marks Studio for
                                                                 L                                                Design Resource                                                                                      Waste Pty Ltd; Private
                                                                 School of Conscious Art.                         Rice Daubney Architects                                                                              client
                                                             04:  ogo designed at Design Resource for
                                                                 L                                                Creative Marks
                                                                 Environmental Technologies Waste Pty Ltd.
                                                             05:  ogo designed at Rice Daubney Architects for
                                                                 L                                                softwares
                                                                 a joint venture of 3 companies.                  Illustrator
                                                             06:  ogo designed at Rice Daubney Architects for
                                                                 L                                                InDesign
                                                                 North Leneva Town Centre development.            Photoshop




                                                        01                    02




                                                        03                    04




                                                        05                    06




                                                        07                    08




32                                                                                                                                                                                                                                                                 33
Atol dupuche portfolio
Atol dupuche portfolio

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Atol dupuche portfolio

  • 1. PERSONAL DETAILS CAREER SNAPSHOT applications graphics for Commercial, in-house stationery; creative pre-listing and a leading Product Design During my employment at Williams Retail, Defence and Residential Kits for several real estate agents; consultancy in the Asia Pacific region. Design, I created many press uses; creation of a sub-brand for produced creative, cutting edge layout Based in Sydney, the company has advertisements and numerous Atol Bertrand Dupuche March 2012 - current Rice Daubney’s Retail sector called: for Alfa Romeo recipe book for the close alliances with offices in the United brochures for my assigned client LJ Creative Graphic Designer Founder, owner & graphic designer Evolution (equally application rollout). launch of their latest GT car. Kingdom, Japan, and China. Hooker. info@creativemarks.com.au Creative Marks is a small design Client list: Client list: During my employment at Design www.creativemarks.com.au studio launched in Bronte/Sydney. Optus Corporate: 3 Wall graphics for Alfa Romeo Resource, I worked on several projects OVERVIEW & CORE 0434 670 351 Creative Marks studio primarily creates boardroom Raine & Horne such as logo designs and corporate COMPETENCIES products such as environmental Liverpool Hospital CSB2: Glass Warwick Williams ID; packaging range for mobile graphics, architectural graphic design, graphics following a DNA pattern Gil Davis & Associates accessories; produced and redesigned EDUCATION HISTORY logos, magazines, and small business Bathurst Hospital: 18 Acrylic Wall Moran Realty a whole range of corporate literature; • dvanced level of competency in A branding identity seeking to make their the current version of Adobe CS5.5 applications strategically installed Home Trader produced whole range of educational mark into the business world. InDesign Adobe CS5.5 Illustrator • Diploma in Graphic Design throughout hospital brochures and newsletters; company July 2002 – August 2003 • edium competency level in the M Enmore Design Centre Manilla Hospital: Informative wall signage; press and magazine ads. April 2005 - March 2012 Employed on a full-time basis current version of Adobe CS5.5 Graduating in 1997 graphics Employed on a full-time basis as a as a Senior Graphic designer Client list: Photoshop HomeHQ Artarmon: 3 Wall graphics Senior Graphic designer Production manager Eveready • ighly experienced in master pages H • Diploma in Art therapy Glass door graphics Reason for leaving: Wanted to kick Reason for leaving: Moved on to a Newcastle Hunter Valley train facilities style sheets College of Complementary Medicine West Keira - Wollongong Central start my business different position better-paid job Northern Sun Technology P/L • trong working knowledge of print S Graduating in 2010 Shopping Centre: Wall Facades NCAC (National Childcare Accreditation production processes including stock Rice Daubney is a creative firm for patterns Jaku Pty Ltd brings together Australia’s Council) suitability architecture, planning and design with RNSH – Royal North Shore Hospital: REFEREES Presentation boards + PowerPoint leading antiques and art magazines. Austrade • ighly organised with work flow, H experience spanning 36 years across Among the oldest surviving continual embracing any assignments from presentation UNSW Australia and Asia. arts publications in the world, their start to finish Sunshine Coast PPP: Branding (equally NSW department of Public Works • laudia Challen C • anage my own deadlines, proven M flagship title, the World of Antiques Services Marketing Manager at Rice Daubney While employed by Rice Daubney, I application rollout) Art, is regarded internationally as one of NSW department of Education ability to plan my work load in the 0413 165 487 built their graphic design department Wagga Wagga Integrated Regional the leading decorative arts magazines. Training magazine industry problem solving from bottom up and I alone led with Health Services: Presentation boards + While employed at Jaku, I did a EWT - Environmental Technologies with computers • usanne Pini S the challenge of designing a range corporate booklet complete redesign of their magazines Waste P/L • trong conceptual research and S Retail Director at Rice Daubney of elements with varying budget GPT Group’s Rouse Hill Town Centre: The World of Antiques Art Quest chartered accountants analytical skills, including the ability 0414 765 012 sizes such as the rebranding of Rice Presentation boards international full colour magazine, their RTA to think laterally, interpret and apply Daubney’s suite (equally application GPT Group’s West Keira, Wollongong 4 other Australian magazines Antiques Lawpoint a common sense approach to solving rollout); production management of Central: Wall façade designs Art in Vic, Antiques Art in Qld problems all marketing collateral; production of Numerous Joint ventures including Antiques in NSW Australiana and December 1999 – December 2000 • ssist in the creation of concepts, A all corporate credentials; submission Woods Bagot architects, SCA - promotional materials for their existing Employed on a full-time basis as a execute maintain design control for books; competitions and award entries; Sunshine Coast Architects clients. Graphic designer a variety of clients senior management presentations; January 2004 – September 2004 Reason for leaving: Moved on to a • ell-developed written and oral W brochures; branding guidelines; Client list: Employed on a full-time basis as an different position better-paid job communication, including liaison, advertisements; invitations; electronic Mercedes showroom in Double Bay Art director Graphic designer negotiation and interpersonal skills presentations; presentations sheets; Carlton Crest Hotel Established in Australia in 1990, TNT Reason for leaving: Leaders went • onstructive input into team C PowerPoint presentations; wall Shapiro Magazine is Australasia’s leading out of business environment, team output and facades/glass graphics/acrylic wall AADA (Australian Antique Dealers publication for backpackers and work autonomously in line with Leaders in Real Estate Pty Ltd was Association) independent travelers. organisational goals cv a small design firm catering for Kozminsky • ighly experienced in the art of H Facetti At TNT magazine, I was in charge the real estate industry producing graphic design creating environmental Anne Schofield of all the cover designs, layout and advertisements, promotional materials graphics, corporate brochures, Kims Beach Hideaway advertisements; produced TNT for their clients and issuing a regular corporate literature, flyers, Press ads, Martyn Cook magazine 100th edition cover and other magazine called Leading Sydney corporate ID, illustration electronic inter-state magazines. curriculum vitae Homes. Argentum files Australiana • ighly developed adventurous H January 1998 – December 1999 At Leaders in Real Estate, I worked on typographical skills clean design December 2000 – April 2002 Employed on a full-time basis as a a variety of projects and worked with a • trong ability for creative colour S Employed on a full-time basis as a Graphic designer small design team with the challenge combinations colour harmony Middleweight Graphic designer Reason for leaving: Moved on to a of meeting tight deadlines. I worked • Good expertise in PowerPoint Word Reason for leaving: Moved on to a different position better-paid job closely with the owner Christopher • Preparation of final art for production Baynes for a complete redesign of different position better-paid job Williams Design Associates was a small the tabloid size full colour magazine design firm catering for the real estate Design Resource has become one Leading Sydney Homes; I redesigned industry producing advertisements, of Australia’s global design brands, Leaders logo; promotional materials for property signage and promotional with over 30 years of experience in Leaders; produced templates for their materials for their clients. successful new product development, atol dupuche founder, graphic designer creative marks studio 6 7
  • 2. client TESTIMONIAL It gives me equal measures of pleasure and sorrow to recommend Atol Dupuche; pleasure because this recommendation brings with it a knowledge that Atol will bestow all the calm, measure and immensely creative spirit we have had the joy to witness in our practice and sorrow with the knowledge that this spirit will no longer be a defining presence in our office. I have worked personally with Atol for the time he has been at Rice Daubney and have found his ability to look at a problem clinically and coolly and then to create a solution which is completely out of the box to have been exceptionally personally inspiring. Atol has a rarity in his field which goes far beyond training and experience and that is a trained and keen eye for what just feels right - a rare insight and intuition. This is rare and valuable. It is this intuition which has created extremely defining work for our practice which has won acclaim from our clients and given the group a unique graphic identity. Atol has a valued understanding of client and market needs and balances this with a fine artistic sensibility. I have no hesitation in recommending Atol with the confidence that he is unique in the marketplace; not only for his work but his way of working. We wish him all the very best and deserved success in his new venture. Kind regards portfolio supporting the architectural industry susanne pini retail director rice daubney architects 8 9
  • 3. architectural boardroom wall graphics optus headquarters optus headquarters architectural boardroom wall graphics BRIEF concept info studio softwares To create 3 informative wall graphics showcasing The use of Timelines to display major events in 01 - 02: entral wall. C Rice Daubney Architects InDesign the close involvement in the development stages a chronological order; background greyscale 03: ainly shows left wall upon entering the M Photoshop of the Optus Headquarters through to finish by images as back drops to hold everything boardroom. client Illustrator Rice Daubney Architects for Stcokland. together; strategically placed blocks of text; 04 06: ight hand side wall upon entering the R Optus Corporate the predominant use of the colour ‘red’ as a boardroom printer Wall One: ice Daubney as an architectural firm R highlighter for certain headings, important 05: close up of one of the Acrylic block panel A Big Colour designing the Optus Headquarters. elevations and plans; using photographs of the from the central wall. Wall Two: hotographic display from ground up P various developmental stages printed on raised 07: hows both the central wall and an aspect of S photographer of the Optus Headquarters. acrylic blocks to give another dimension to the the right hand side wall. © Greg Seeto at Wall Three: bout Stockland and some of their A whole composition and the entire layout printed Big Colour major developments. on an elegantly textured cotton canvas. 01 02 04 05 06 03 07 10 11
  • 4. architectural glass wall graphics liverpool hospital csb 2 liverpool hospital csb 2 architectural glass wall graphics BRIEF concept info studio softwares The DA conditions stipulated that the glass wall The DNA pattern is totally relevant, appropriate 01 04: Philip Noller - The Moment it clicks © Rice Daubney Architects InDesign graphic would give a certain level of privacy to and the use of the frosted look gives an elegant Pty Ltd. Illustrator the patients, doctors, nurses behind the glass feel to the whole entire design surface. 02 - 03 05 - 07: Brett Boardman - Brett © client within any given rooms. Boardman Photography Liverpool Hospital CSB 2 photographers Brett Boardman Philip Noller 01 02 04 03 05 06 07 12 13
  • 5. homehq - artarmon homehq - artarmon architectural retail wall graphics client TESTIMONIAL BRIEF concept info studio softwares The DA conditions stipulated that the Each of the 3 wall graphics reflected the 3 01: all One - The Council Depot period [© Brett W Rice Daubney Architects InDesign interestingly rich history of the site, from being a different uses and period of occupation of the Boardman - Brett Boardman Photography]. Photoshop To Whom it May Concern, client Brick Factory to Engineering Factory to Council site. 02: raphic Four - In 1948, Federated British G Depot be reflected in the graphics throughout engineers purchased th site to build an Charter Hall photographers I had the pleasure of working with Atol the building. 4 distinct bold colours were used (such as Dark engineering factory. Printed stickers applied Brett Boardman Dupuche in 2009 on a retail project in Blue, Bright Blue, Orange and Red. A middle tone to Glazing doors [© Brett Boardman - Brett Simon Grimes Artarmon, Sydney where the site has an Grey colour was used for informative text.) within Boardman Photography]. at Rice Daubney interesting history. The DA Conditions stipulated that this history was reflected the photographic and typographical montage to 03 - 04: all Two and Three - Reflecting the W Architects in graphics throughout the building. give the 3 different graphics a modern feel while Brick era and the Engineering era [© still keeping to an industrial approach. Rice Daubney Architects]. Atol became involved in the graphics at an early stage. He was responsible They were all printed on coarse canvas and in for sourcing and purchasing original one particular case, specific photos were printed material as well as developing the on Acrylic panels and applied onto the canvas. graphic design concept and seeing it through to installation. Atol took charge of the graphic design with passion and was thorough in his research of the images and their suitability to be converted into large scale graphics. His input into quality; material selection; composition; colour 01 and text has been invaluable. 01 02 03 The final product is a great success. Yours sincerely, 04 chelsea dawson associate rice daubney architects 14 15
  • 6. ACRYLIC WALL APPLICATIONS bathurst hospital bathurst hospital ACRYLIC WALL APPLICATIONS BRIEF concept info studio softwares The DA conditions stipulated that the The use of an old Script typeface and the old 01: mage shows 2 of the 18 Acrylic Wall I Rice Daubney Architects InDesign evolutionary rich history of the Bathurst Hospital age worn out paper give an old feel to the whole applications strategically positioned Photoshop be reflected in the Acrylic Wall applications entire design of each wall application. throughout the hospital. client throughout the building. 02: mage shows another panel. I Bathurst Hospital printer The overly rich burnt umber; dark brown; 03 - 04: of the 18 Acrylic Wall applications 2 Big Colour oranges; the burnt yellow and finally the semi artworks. transparent worn out black and white and the photographer occasional full colour images, give an accurate Rice Daubney testimony to the various individuals that Architects contributed to the history of Bathurst Hospital. 01 02 03 04 16 17
  • 7. architectural glass wall graphics manilla district hospital manilla district hospital architectural glass wall graphics BRIEF concept info studio softwares To create an informative glass wall graphic that Reflecting the various development stages and 01: Complete artwork. Rice Daubney Architects InDesign would hold the attention of patients away from history of the hospital using a strong modern 02: Full length semi-frosted glass wall graphic. Photoshop the nurses walking up and down the corridor typographical arrangement. 03: Close up of semi-frosted glass wall graphic. client behind the glass, while in the waiting area of the Manilla Health Services Manilla District Hospital. 01 03 02 04 18 19
  • 8. REBRAND 28 rice daubney architects INDUCTION MANUAL - LAST UPDATED 15.09.11 rice daubney architects REBRAND LOGO’S INSPIRATION REFINEment of the LOGO and evolution background to a White background and the studio softwares The inspiration behind the current Rice Daubney of the brand alteration was successful and well received by Rice Daubney Architects InDesign logo: The man was originally based upon As the yellow man in the red square was already a their clients. Photoshop Leonardo Da Vinci’s: Vitruvian Man (Man of well establish and recognised logo by their peers client Illustrator Perfect Proportions). and existing customers; I advised and suggested info Rice Daubney Architects that the logo needed only to be refined. The idea 01: collection of the current marketing A printer The late 90’s version of the Rice Daubney logo, was well received internally and externally. collateral. The Dominion was designed by Billy Blue College of Design. 02: Image shows the progression of the RD logo. Group for RD’s From around late 2010 to recently, the entire 03: Current Rice Daubney logo. stationary Marketing collateral of Rice Daubney went through a slight transition from having a Black ADFA - AUSTRALIAN DEFENCE FORCE ACADEMY client: cue clothing co. OUR BRAND construction cost: au$ 450,000 completed: august 2008 THE INSPIRATION BEHIND THE CURRENT RICE DAUBNEY LOGO: Rice Daubney are the designers and driving force behind The man in the logo was originally based upon Leonardo Da Vinci’s: Vitruvian Man (Man of the new look and feel of the Cue clothing offering in Sydney, Perfect Proportions). Melbourne and New Zealand. Promoting the core qualities of tailored, corporate and evening wear the Rice Daubney design revitalises the image of Cue using a palette of textural colours and materials. Neutral tones are used throughout 1970 early 80’s late 80’s - mid 90’s late 90’s 2006-Current 01 02 each of the approx 100sqm stores in browns and creams offset by the burst of intense colour of blue in the feature wall, capturing the customer’s attention and leading them into the store. Key design elements that provide branding consistency throughout the stores are: • Signature lighting • Reflective surfaces • Key colour planes • Textural elements – woven fabric ,stone and timber The colours and materials are selected to compliment the tones of the clothing and allow them to be a focus in the building store. blocks for the ESD features are utilised within the stores – primarily energy future efficient lighting. A big energy user and a feature that is so important to the display of retail product, Rice Daubney has implemented energy efficient lighting that not only reduces the costs and energy footprint , but also ensures colour consistency with a long lifespan. Cue Clothing Australia launched its new look with its flagship store at the Queen Victoria Building. Rice Daubney’s new [c.1492, Pen brand identity for Cue creates a flexible and adaptable and Ink, 13½ merchandising approach which enables the store to reflect x 9½’ (34.3 season changes in colour. A bold gloss colour element is x 24.5 cm), juxtaposed with a neutral textured palette on the walls and Accademia, ceiling. Grey mirror and luxurious pendent lights play with Venice] dimensions in the store. Rice Daubney’s design expresses a diverse range of aesthetic and visual textures giving each store a unique atmosphere to each store within a strong ‘branded’ retail identity. man in space building blocks revised a spin on leonardo’s vitruvian man 03 20 21
  • 9. REBRAND marketing collateral: retail pack rice daubney architects rice daubney architects REBRAND marketing collateral: aged design sector BRIEF original concept info BRIEF info studios softwares To create a pack of double cards showcasing The original concept had instead of transparent 01: A display of the whole entire retail set. To create a small booklet showcasing Rice 01 - 02: booklet designed for the Aged Care A Rice Daubney Architects InDesign Rice Daubney’s vast professional journey and white letters across each card, a spot UV gloss 02 - 03: rtworks of the front and back of a retail A Daubney’s vast professional journey and Design sector of Rice Daubney’s firm. (Image Concept) Andrew Photoshop experience in the retail industry. varnish but because of the current financial card entitled “Queen Victoria Building”. experience in the Aged Care Design industry. 03: large banner designed for the Aged Care A Hoyne P/L situation at the time, the budget for this job was Design sector of Rice Daubney’s firm. printer final concept considerable reduced. studio final concept client Graphitype Printing The whole entire collection of retail cards had an Rice Daubney Architects The whole entire booklet has a clean crisp look Rice Daubney Aged Design orderly sequence and each card had a story to / feel, making use of the warm colours throughout Sector tell. They were placed in a wrap around sleeve client to inspire this segment of our society. and inserted in a see through sealed plastic Rice Daubney Retail Sector envelope. softwares InDesign Photoshop printer Graphitype Printing 01 01 03 02 02 03 22 23
  • 10. marketing collateral: EVOLUTION poster for retail sector rice daubney architects rice daubney architects marketing collateral: EVOLUTION EXPERIMENTS BRIEF: evolution concept info studio softwares To create a sub-brand logo for the Retail sector The idea was to replicate the colours of the 01 - 02: ront Back poster of the Retail sector. F Rice Daubney Architects InDesign of the Rice Daubney architectural firm that would spectrum to reflect the busyness of the retail 03: ogo + A series of experimental designs L Photoshop reflect and embody the hectic reality of retail. life. The flowing lines throught the logo would using elements of the “evolution” sub-brand clients Illustrator indicate the constant flow of people within any logo of Rice Daubney’s Retail sector. Rice Daubney Retail Sector poster concept retail environment. The front of the “evolution” poster talks about Retail Milestones worldwide, within Australia and INDUSTRY RECOGNITION Rice Daubney’s contribution to the Sydney Retail Within a short amount of time the colourful culture. sub-brand “evolution” started getting industry recognition and was shortly copied by a fair few The back of the poster is a collage following people. the respective order of colours within the word “evolution” using built and unbuilt projects. 01 02 03 24 25
  • 11. REBRAND marketing collateral: internal posters rice daubney architects rice daubney architects REBRAND marketing collateral: internal posters EVOLUTION OF THE BRAND info studio softwares From around late 2010 to recently, the entire 01 - 02: AIA Awards poster for “321 Kent Street, R Rice Daubney Architects InDesign Marketing collateral of Rice Daubney went Sydney” + RAIA Awards poster for Photoshop through a slight transition from having a Black “InterfaceFlor”. clients background to a White background and the 03: ne of a series of six display posters of the O Rice Daubney Commercial alteration was successful and well received by “Royal North Shore Hospital” for Pinnacle + Workplace Sector their clients. Healthcare. Pinnacle Heathcare 01 02 03 The InterfaceFLOR project exemplifies the transformation of an historic Sydney building with significant heritage value into a highly functional and PROJECT NAME: InterfaceFLOR sustainable workplace ; hence sustainability became the underpinning vision in our work LOCATION: 101 chalmers street, surry hills The tenancy occupies 940sqm of the 120 year old former Railway Institute Building located at Sydney’s Central Station.The integral quality of the ARCHITECT / PRACTICE: rice daubney team; steven shaw - director in charge, gengis yaglipinar - building offered many opportunities for re-use, reinforcing the practical application of the “long life - loose fit” mantra. interior designer, rebecca yeo - interior designer The challenge was to provide a functional work environment, a space for meeting with, inspiring and entertaining clients - and most importantly, to SUB-CONSULTANT TEAM: rod howard and associates - heritage consultant, taylor tompson whitting exemplify and showcase the clients credentials as world leaders in ‘green’ and environmentally sensitive processes and products in their industry. - structural consultant, medland metropolis - electrical consultant, medland metropolis - hydraulic The design approach ensures that new ‘insertions’ touch the existing building fabric lightly, thus maintaining the integrity of the existing building whilst consultant, medland metropolis - mechanical consultant, lincolne scott - lighting consultant, tanner accommodating the performance demands of a modern office and showroom space. architects - base building refurbishment, davis langdon - cost consultant, jonathon dolton - esd, tyrone Interpretation and adaptive re-use can often be controversial. Sensitive design in how this is achieved is necessary as the re-use of existing building brannigan - photographer stock is becoming increasingly important to the sustainable development of our built environment - in both environmental and economic terms. CONSTRUCTION TEAM: cube projects - builder 26 27
  • 12. antiques / real estate magazines cookery book PUBLISHING client TESTIMONIAL info client softwares 01: edesign of the Leading Sydney Homes R Jaku Pty Ltd; Leaders in InDesign magazine issued by Leaders in Real Estate Real Estate Pty Ltd Photoshop To Whom it May Concern, Pty Ltd during my employment there. Illustrator “ nder his guidance the magazine U 02: edesign of the 3 magazines issued by Jaku R advanced appreciably in its positioning Pty Ltd during my employment there. as the premier real estate publication 03: Cropped sample inside story within the 03 - 04: ropped sample Covers of the Leading C in the marketplace. With the enhanced Leading Sydney Homes magazine. Sydney Homes magazine. graphics we were able to attract top 04:- 06: ropped interna sample pages ofWorld 05 Cropped internal sample page of The The C end interior designers and other image of Antiques Antiques Art. World of Art. conscious marketers. 05 08: C 07 - 10: reation of a recipe booklet issued by Leaders in Real Estate Pty Ltd during my In addition he developed such items employment there. as a recipe book for Alfa Romeo that has been widely acclaimed...” christopher baynes director leading sydney homes mag 01 02 05 06 03 07 08 03 04 howtobegin Commentary By Leading Sydney interior designer Leslie Walford When you buy a new house you are faced drains, leaks, bugs and termites, electricals, over do this – after all there is, we suppose, with a daunting mountain of thought. basic structure and of course work out how an essential you and we don’t want trivia Of problems. Decisions, decisions? Who you want to use the spaces. Get the family causing you to have sleepless nights. is going to make them? Indeed, what are involved in this and be sure they are happy With quite a lot of planning and function they? Here is the agony of how to begin. about it. ‘This is to be your room Jason’. And considering done, become more specific. 28 Sit quietly. Cogitate! Make lists to so on. Make sure at this stage, in a subtle way, Workable lists. One first for the plumber, the 29 unburden and clarify the mind. Notes are about who is to be the boss, even though electrician, the carpenter, your shopping, a so important. Lists of questions for those ‘the family’ will all be involved. Avoid too furniture-to-search-for list, lighting needs concerned or who can help. Gradually you much input by friends who may take an over and so on. Keep files. This will help you
  • 13. PUBLISHING corporate litterature / school flyers northern sun technology / newsletter / brochure educational source book p/l package design: reva PUBLISHING info client software BRIEF info clients 01: orporate booklet designed for Austrade; C Austrade; Public Works; Quark Xpress To create a series of 3 different wallets package 01: series of 3 different size wallet packaging A Northern Sun including a business card. NCAC Photoshop size, a mobile pouch package a water proof design boxes. Technology P/L 02: series of double sided flyers for Public A Illustrator bag package for Reva’s mobile accessories. 02: mobile pouch packaging design box. A Works. studios 03: water proof bag packging design box. A studios 03 - 04: series of educational material aimed A Design Resource final concept 04: ogo designed at Design Resource for L Design Resource at parents including a newsletter, a small The whole entire suite has a crisp, clean feel, Northern Sun Technology Pty Ltd. brochure a Source book. making use of the 2 main colours used quite software boldly. Quark Xpress Photoshop Illustrator 01 02 01 02 03 03 04 04 30 31
  • 14. logos clothing / retail sector / the arts / environmental waste / joint venture / chartered accountants / mobile phone accessories environmental company suite / school brochure SUITE A selection of some our logos we have info 07: ogo designed at Design Resource for L studios softwares designed. We believe a logo should always 01: ogo designed at Creative Marks Studio for L Northern Sun Technology Pty Ltd. Design Resource Quark Xpress have power. Whether one colour or ten, on a Elio Collezione, italian range of clothing for 08: ogo designed at Rice Daubney Architects for L Creative Marks InDesign pencil or a billboard, a successful logo should men. their Retail sector as a sub-brand. Photoshop always maintain its strength. If you don’t think 02: Logo designed at Design Resource for Quest clients Illustrator your branding does this, contact us now. Accountants Pty Ltd. studios Environmental Technologies 03: ogo designed at Creative Marks Studio for L Design Resource Waste Pty Ltd; Private School of Conscious Art. Rice Daubney Architects client 04: ogo designed at Design Resource for L Creative Marks Environmental Technologies Waste Pty Ltd. 05: ogo designed at Rice Daubney Architects for L softwares a joint venture of 3 companies. Illustrator 06: ogo designed at Rice Daubney Architects for L InDesign North Leneva Town Centre development. Photoshop 01 02 03 04 05 06 07 08 32 33