i create a distinctively unique style that resonates with who you are, and what you want to share with the world and have customers attracted to what you do because your product is wrapped in your own individual expression
1. PERSONAL DETAILS CAREER SNAPSHOT applications graphics for Commercial, in-house stationery; creative pre-listing and a leading Product Design During my employment at Williams
Retail, Defence and Residential Kits for several real estate agents; consultancy in the Asia Pacific region. Design, I created many press
uses; creation of a sub-brand for produced creative, cutting edge layout Based in Sydney, the company has advertisements and numerous
Atol Bertrand Dupuche March 2012 - current Rice Daubney’s Retail sector called: for Alfa Romeo recipe book for the close alliances with offices in the United brochures for my assigned client LJ
Creative Graphic Designer Founder, owner & graphic designer Evolution (equally application rollout). launch of their latest GT car. Kingdom, Japan, and China. Hooker.
info@creativemarks.com.au Creative Marks is a small design Client list: Client list: During my employment at Design
www.creativemarks.com.au studio launched in Bronte/Sydney. Optus Corporate: 3 Wall graphics for Alfa Romeo Resource, I worked on several projects OVERVIEW & CORE
0434 670 351 Creative Marks studio primarily creates boardroom Raine & Horne such as logo designs and corporate COMPETENCIES
products such as environmental Liverpool Hospital CSB2: Glass Warwick Williams ID; packaging range for mobile
graphics, architectural graphic design, graphics following a DNA pattern Gil Davis & Associates accessories; produced and redesigned
EDUCATION HISTORY logos, magazines, and small business Bathurst Hospital: 18 Acrylic Wall Moran Realty a whole range of corporate literature;
• dvanced level of competency in
A
branding identity seeking to make their the current version of Adobe CS5.5
applications strategically installed Home Trader produced whole range of educational
mark into the business world. InDesign Adobe CS5.5 Illustrator
• Diploma in Graphic Design throughout hospital brochures and newsletters; company
July 2002 – August 2003 • edium competency level in the
M
Enmore Design Centre Manilla Hospital: Informative wall signage; press and magazine ads.
April 2005 - March 2012 Employed on a full-time basis current version of Adobe CS5.5
Graduating in 1997 graphics
Employed on a full-time basis as a as a Senior Graphic designer Client list: Photoshop
HomeHQ Artarmon: 3 Wall graphics
Senior Graphic designer Production manager Eveready • ighly experienced in master pages
H
• Diploma in Art therapy Glass door graphics
Reason for leaving: Wanted to kick Reason for leaving: Moved on to a Newcastle Hunter Valley train facilities style sheets
College of Complementary Medicine West Keira - Wollongong Central
start my business different position better-paid job Northern Sun Technology P/L • trong working knowledge of print
S
Graduating in 2010 Shopping Centre: Wall Facades
NCAC (National Childcare Accreditation production processes including stock
Rice Daubney is a creative firm for patterns
Jaku Pty Ltd brings together Australia’s Council) suitability
architecture, planning and design with RNSH – Royal North Shore Hospital:
REFEREES Presentation boards + PowerPoint
leading antiques and art magazines. Austrade • ighly organised with work flow,
H
experience spanning 36 years across Among the oldest surviving continual embracing any assignments from
presentation UNSW
Australia and Asia. arts publications in the world, their start to finish
Sunshine Coast PPP: Branding (equally NSW department of Public Works
• laudia Challen
C • anage my own deadlines, proven
M
flagship title, the World of Antiques Services
Marketing Manager at Rice Daubney While employed by Rice Daubney, I application rollout)
Art, is regarded internationally as one of NSW department of Education ability to plan my work load in the
0413 165 487 built their graphic design department Wagga Wagga Integrated Regional
the leading decorative arts magazines. Training magazine industry problem solving
from bottom up and I alone led with Health Services: Presentation boards +
While employed at Jaku, I did a EWT - Environmental Technologies with computers
• usanne Pini
S the challenge of designing a range corporate booklet
complete redesign of their magazines Waste P/L • trong conceptual research and
S
Retail Director at Rice Daubney of elements with varying budget GPT Group’s Rouse Hill Town Centre:
The World of Antiques Art Quest chartered accountants analytical skills, including the ability
0414 765 012 sizes such as the rebranding of Rice Presentation boards
international full colour magazine, their RTA to think laterally, interpret and apply
Daubney’s suite (equally application GPT Group’s West Keira, Wollongong
4 other Australian magazines Antiques Lawpoint a common sense approach to solving
rollout); production management of Central: Wall façade designs
Art in Vic, Antiques Art in Qld problems
all marketing collateral; production of Numerous Joint ventures including
Antiques in NSW Australiana and December 1999 – December 2000 • ssist in the creation of concepts,
A
all corporate credentials; submission Woods Bagot architects, SCA -
promotional materials for their existing Employed on a full-time basis as a execute maintain design control for
books; competitions and award entries; Sunshine Coast Architects
clients. Graphic designer a variety of clients
senior management presentations;
January 2004 – September 2004 Reason for leaving: Moved on to a • ell-developed written and oral
W
brochures; branding guidelines; Client list:
Employed on a full-time basis as an different position better-paid job communication, including liaison,
advertisements; invitations; electronic Mercedes showroom in Double Bay
Art director Graphic designer negotiation and interpersonal skills
presentations; presentations sheets; Carlton Crest Hotel Established in Australia in 1990, TNT
Reason for leaving: Leaders went • onstructive input into team
C
PowerPoint presentations; wall Shapiro Magazine is Australasia’s leading
out of business environment, team output and
facades/glass graphics/acrylic wall AADA (Australian Antique Dealers publication for backpackers and work autonomously in line with
Leaders in Real Estate Pty Ltd was Association) independent travelers. organisational goals
cv
a small design firm catering for Kozminsky • ighly experienced in the art of
H
Facetti At TNT magazine, I was in charge
the real estate industry producing graphic design creating environmental
Anne Schofield of all the cover designs, layout and
advertisements, promotional materials graphics, corporate brochures,
Kims Beach Hideaway advertisements; produced TNT
for their clients and issuing a regular corporate literature, flyers, Press ads,
Martyn Cook magazine 100th edition cover and other
magazine called Leading Sydney corporate ID, illustration electronic
inter-state magazines.
curriculum vitae Homes. Argentum files
Australiana • ighly developed adventurous
H
January 1998 – December 1999
At Leaders in Real Estate, I worked on typographical skills clean design
December 2000 – April 2002 Employed on a full-time basis as a
a variety of projects and worked with a • trong ability for creative colour
S
Employed on a full-time basis as a Graphic designer
small design team with the challenge combinations colour harmony
Middleweight Graphic designer Reason for leaving: Moved on to a
of meeting tight deadlines. I worked • Good expertise in PowerPoint Word
Reason for leaving: Moved on to a different position better-paid job
closely with the owner Christopher • Preparation of final art for production
Baynes for a complete redesign of different position better-paid job
Williams Design Associates was a small
the tabloid size full colour magazine design firm catering for the real estate
Design Resource has become one
Leading Sydney Homes; I redesigned industry producing advertisements,
of Australia’s global design brands,
Leaders logo; promotional materials for property signage and promotional
with over 30 years of experience in
Leaders; produced templates for their materials for their clients.
successful new product development,
atol dupuche
founder, graphic designer
creative marks studio
6 7
2. client TESTIMONIAL
It gives me equal measures of
pleasure and sorrow to recommend
Atol Dupuche; pleasure because
this recommendation brings with it a
knowledge that Atol will bestow all the
calm, measure and immensely creative
spirit we have had the joy to witness
in our practice and sorrow with the
knowledge that this spirit will no longer
be a defining presence in our office.
I have worked personally with Atol
for the time he has been at Rice
Daubney and have found his ability
to look at a problem clinically and
coolly and then to create a solution
which is completely out of the box to
have been exceptionally personally
inspiring. Atol has a rarity in his field
which goes far beyond training and
experience and that is a trained and
keen eye for what just feels right - a
rare insight and intuition. This is rare
and valuable. It is this intuition which
has created extremely defining work
for our practice which has won acclaim
from our clients and given the group
a unique graphic identity. Atol has a
valued understanding of client and
market needs and balances this with a
fine artistic sensibility.
I have no hesitation in recommending
Atol with the confidence that he is
unique in the marketplace; not only for
his work but his way of working. We
wish him all the very best and deserved
success in his new venture.
Kind regards
portfolio
supporting the architectural industry
susanne pini
retail director
rice daubney architects
8 9
6. ACRYLIC WALL APPLICATIONS bathurst hospital bathurst hospital ACRYLIC WALL APPLICATIONS
BRIEF concept info studio softwares
The DA conditions stipulated that the The use of an old Script typeface and the old 01: mage shows 2 of the 18 Acrylic Wall
I Rice Daubney Architects InDesign
evolutionary rich history of the Bathurst Hospital age worn out paper give an old feel to the whole applications strategically positioned Photoshop
be reflected in the Acrylic Wall applications entire design of each wall application. throughout the hospital. client
throughout the building. 02: mage shows another panel.
I Bathurst Hospital printer
The overly rich burnt umber; dark brown; 03 - 04: of the 18 Acrylic Wall applications
2 Big Colour
oranges; the burnt yellow and finally the semi artworks.
transparent worn out black and white and the photographer
occasional full colour images, give an accurate Rice Daubney
testimony to the various individuals that Architects
contributed to the history of Bathurst Hospital.
01 02 03
04
16 17
7. architectural glass wall graphics manilla district hospital manilla district hospital architectural glass wall graphics
BRIEF concept info studio softwares
To create an informative glass wall graphic that Reflecting the various development stages and 01: Complete artwork. Rice Daubney Architects InDesign
would hold the attention of patients away from history of the hospital using a strong modern 02: Full length semi-frosted glass wall graphic. Photoshop
the nurses walking up and down the corridor typographical arrangement. 03: Close up of semi-frosted glass wall graphic. client
behind the glass, while in the waiting area of the Manilla Health Services
Manilla District Hospital.
01 03
02 04
18 19
8. REBRAND 28
rice daubney architects
INDUCTION MANUAL - LAST UPDATED 15.09.11
rice daubney architects REBRAND
LOGO’S INSPIRATION REFINEment of the LOGO and evolution background to a White background and the studio softwares
The inspiration behind the current Rice Daubney of the brand alteration was successful and well received by Rice Daubney Architects InDesign
logo: The man was originally based upon As the yellow man in the red square was already a their clients. Photoshop
Leonardo Da Vinci’s: Vitruvian Man (Man of well establish and recognised logo by their peers client Illustrator
Perfect Proportions). and existing customers; I advised and suggested info Rice Daubney Architects
that the logo needed only to be refined. The idea 01: collection of the current marketing
A printer
The late 90’s version of the Rice Daubney logo, was well received internally and externally. collateral. The Dominion
was designed by Billy Blue College of Design. 02:
Image shows the progression of the RD logo. Group for RD’s
From around late 2010 to recently, the entire 03:
Current Rice Daubney logo. stationary
Marketing collateral of Rice Daubney went
through a slight transition from having a Black
ADFA - AUSTRALIAN DEFENCE FORCE ACADEMY
client: cue clothing co.
OUR BRAND
construction cost: au$ 450,000
completed: august 2008 THE INSPIRATION BEHIND THE CURRENT RICE DAUBNEY LOGO:
Rice Daubney are the designers and driving force behind
The man in the logo was originally based upon Leonardo Da Vinci’s: Vitruvian Man (Man of
the new look and feel of the Cue clothing offering in Sydney, Perfect Proportions).
Melbourne and New Zealand. Promoting the core qualities
of tailored, corporate and evening wear the Rice Daubney
design revitalises the image of Cue using a palette of textural
colours and materials. Neutral tones are used throughout 1970 early 80’s late 80’s - mid 90’s late 90’s 2006-Current
01 02
each of the approx 100sqm stores in browns and creams
offset by the burst of intense colour of blue in the feature
wall, capturing the customer’s attention and leading them
into the store.
Key design elements that provide branding consistency
throughout the stores are:
• Signature lighting
• Reflective surfaces
• Key colour planes
• Textural elements – woven fabric ,stone and timber
The colours and materials are selected to compliment the
tones of the clothing and allow them to be a focus in the
building
store.
blocks for the
ESD features are utilised within the stores – primarily energy future
efficient lighting. A big energy user and a feature that is so
important to the display of retail product, Rice Daubney has
implemented energy efficient lighting that not only reduces
the costs and energy footprint , but also ensures colour
consistency with a long lifespan.
Cue Clothing Australia launched its new look with its flagship
store at the Queen Victoria Building. Rice Daubney’s new
[c.1492, Pen
brand identity for Cue creates a flexible and adaptable
and Ink, 13½
merchandising approach which enables the store to reflect
x 9½’ (34.3
season changes in colour. A bold gloss colour element is
x 24.5 cm),
juxtaposed with a neutral textured palette on the walls and
Accademia,
ceiling. Grey mirror and luxurious pendent lights play with
Venice]
dimensions in the store.
Rice Daubney’s design expresses a diverse range of aesthetic
and visual textures giving each store a unique atmosphere to
each store within a strong ‘branded’ retail identity.
man in space
building
blocks revised
a spin on
leonardo’s
vitruvian man
03
20 21
9. REBRAND marketing collateral: retail pack rice daubney architects rice daubney architects REBRAND marketing collateral: aged design sector
BRIEF original concept info BRIEF info studios softwares
To create a pack of double cards showcasing The original concept had instead of transparent 01: A display of the whole entire retail set. To create a small booklet showcasing Rice 01 - 02: booklet designed for the Aged Care
A Rice Daubney Architects InDesign
Rice Daubney’s vast professional journey and white letters across each card, a spot UV gloss 02 - 03: rtworks of the front and back of a retail
A Daubney’s vast professional journey and Design sector of Rice Daubney’s firm. (Image Concept) Andrew Photoshop
experience in the retail industry. varnish but because of the current financial card entitled “Queen Victoria Building”. experience in the Aged Care Design industry. 03: large banner designed for the Aged Care
A Hoyne P/L
situation at the time, the budget for this job was Design sector of Rice Daubney’s firm. printer
final concept considerable reduced. studio final concept client Graphitype Printing
The whole entire collection of retail cards had an Rice Daubney Architects The whole entire booklet has a clean crisp look Rice Daubney Aged Design
orderly sequence and each card had a story to / feel, making use of the warm colours throughout Sector
tell. They were placed in a wrap around sleeve client to inspire this segment of our society.
and inserted in a see through sealed plastic Rice Daubney Retail Sector
envelope.
softwares
InDesign Photoshop
printer
Graphitype Printing
01 01 03
02
02 03
22 23
10. marketing collateral: EVOLUTION poster for retail sector rice daubney architects rice daubney architects marketing collateral: EVOLUTION EXPERIMENTS
BRIEF: evolution concept info studio softwares
To create a sub-brand logo for the Retail sector The idea was to replicate the colours of the 01 - 02: ront Back poster of the Retail sector.
F Rice Daubney Architects InDesign
of the Rice Daubney architectural firm that would spectrum to reflect the busyness of the retail 03: ogo + A series of experimental designs
L Photoshop
reflect and embody the hectic reality of retail. life. The flowing lines throught the logo would using elements of the “evolution” sub-brand clients Illustrator
indicate the constant flow of people within any logo of Rice Daubney’s Retail sector. Rice Daubney Retail Sector
poster concept retail environment.
The front of the “evolution” poster talks about
Retail Milestones worldwide, within Australia and INDUSTRY RECOGNITION
Rice Daubney’s contribution to the Sydney Retail Within a short amount of time the colourful
culture. sub-brand “evolution” started getting industry
recognition and was shortly copied by a fair few
The back of the poster is a collage following people.
the respective order of colours within the word
“evolution” using built and unbuilt projects.
01 02 03
24 25
11. REBRAND marketing collateral: internal posters rice daubney architects rice daubney architects REBRAND marketing collateral: internal posters
EVOLUTION OF THE BRAND info studio softwares
From around late 2010 to recently, the entire 01 - 02: AIA Awards poster for “321 Kent Street,
R Rice Daubney Architects InDesign
Marketing collateral of Rice Daubney went Sydney” + RAIA Awards poster for Photoshop
through a slight transition from having a Black “InterfaceFlor”. clients
background to a White background and the 03: ne of a series of six display posters of the
O Rice Daubney Commercial
alteration was successful and well received by “Royal North Shore Hospital” for Pinnacle + Workplace Sector
their clients. Healthcare. Pinnacle Heathcare
01 02 03
The InterfaceFLOR project exemplifies the transformation of an historic Sydney building with significant heritage value into a highly functional and PROJECT NAME: InterfaceFLOR
sustainable workplace ; hence sustainability became the underpinning vision in our work LOCATION: 101 chalmers street, surry hills
The tenancy occupies 940sqm of the 120 year old former Railway Institute Building located at Sydney’s Central Station.The integral quality of the ARCHITECT / PRACTICE: rice daubney team; steven shaw - director in charge, gengis yaglipinar -
building offered many opportunities for re-use, reinforcing the practical application of the “long life - loose fit” mantra. interior designer, rebecca yeo - interior designer
The challenge was to provide a functional work environment, a space for meeting with, inspiring and entertaining clients - and most importantly, to SUB-CONSULTANT TEAM: rod howard and associates - heritage consultant, taylor tompson whitting
exemplify and showcase the clients credentials as world leaders in ‘green’ and environmentally sensitive processes and products in their industry. - structural consultant, medland metropolis - electrical consultant, medland metropolis - hydraulic
The design approach ensures that new ‘insertions’ touch the existing building fabric lightly, thus maintaining the integrity of the existing building whilst consultant, medland metropolis - mechanical consultant, lincolne scott - lighting consultant, tanner
accommodating the performance demands of a modern office and showroom space. architects - base building refurbishment, davis langdon - cost consultant, jonathon dolton - esd, tyrone
Interpretation and adaptive re-use can often be controversial. Sensitive design in how this is achieved is necessary as the re-use of existing building brannigan - photographer
stock is becoming increasingly important to the sustainable development of our built environment - in both environmental and economic terms. CONSTRUCTION TEAM: cube projects - builder
26 27
12. antiques / real estate magazines cookery book PUBLISHING
client TESTIMONIAL info client softwares
01: edesign of the Leading Sydney Homes
R Jaku Pty Ltd; Leaders in InDesign
magazine issued by Leaders in Real Estate Real Estate Pty Ltd Photoshop
To Whom it May Concern,
Pty Ltd during my employment there. Illustrator
“ nder his guidance the magazine
U 02: edesign of the 3 magazines issued by Jaku
R
advanced appreciably in its positioning Pty Ltd during my employment there.
as the premier real estate publication 03: Cropped sample inside story within the
03 - 04: ropped sample Covers of the Leading
C
in the marketplace. With the enhanced Leading Sydney Homes magazine.
Sydney Homes magazine.
graphics we were able to attract top 04:- 06: ropped interna sample pages ofWorld
05 Cropped internal sample page of The The
C
end interior designers and other image of Antiques Antiques Art.
World of Art.
conscious marketers. 05 08: C
07 - 10: reation of a recipe booklet issued by
Leaders in Real Estate Pty Ltd during my
In addition he developed such items employment there.
as a recipe book for Alfa Romeo that
has been widely acclaimed...”
christopher baynes
director
leading sydney homes mag
01 02 05 06
03 07 08
03 04
howtobegin
Commentary
By Leading Sydney interior designer
Leslie Walford
When you buy a new house you are faced drains, leaks, bugs and termites, electricals, over do this – after all there is, we suppose,
with a daunting mountain of thought. basic structure and of course work out how an essential you and we don’t want trivia
Of problems. Decisions, decisions? Who you want to use the spaces. Get the family causing you to have sleepless nights.
is going to make them? Indeed, what are involved in this and be sure they are happy With quite a lot of planning and function
they? Here is the agony of how to begin. about it. ‘This is to be your room Jason’. And considering done, become more specific.
28 Sit quietly. Cogitate! Make lists to so on. Make sure at this stage, in a subtle way, Workable lists. One first for the plumber, the 29
unburden and clarify the mind. Notes are about who is to be the boss, even though electrician, the carpenter, your shopping, a
so important. Lists of questions for those ‘the family’ will all be involved. Avoid too furniture-to-search-for list, lighting needs
concerned or who can help. Gradually you much input by friends who may take an over and so on. Keep files. This will help you
13. PUBLISHING corporate litterature / school flyers northern sun technology / newsletter / brochure
educational source book p/l package design: reva
PUBLISHING
info client software BRIEF info clients
01: orporate booklet designed for Austrade;
C Austrade; Public Works; Quark Xpress To create a series of 3 different wallets package 01: series of 3 different size wallet packaging
A Northern Sun
including a business card. NCAC Photoshop size, a mobile pouch package a water proof design boxes. Technology P/L
02: series of double sided flyers for Public
A Illustrator bag package for Reva’s mobile accessories. 02: mobile pouch packaging design box.
A
Works. studios 03: water proof bag packging design box.
A studios
03 - 04: series of educational material aimed
A Design Resource final concept 04: ogo designed at Design Resource for
L Design Resource
at parents including a newsletter, a small The whole entire suite has a crisp, clean feel, Northern Sun Technology Pty Ltd.
brochure a Source book. making use of the 2 main colours used quite software
boldly. Quark Xpress
Photoshop
Illustrator
01 02 01 02 03
03 04 04
30 31
14. logos clothing / retail sector / the arts / environmental waste / joint venture / chartered accountants / mobile phone accessories environmental company suite / school brochure SUITE
A selection of some our logos we have info 07: ogo designed at Design Resource for
L studios softwares
designed. We believe a logo should always 01: ogo designed at Creative Marks Studio for
L Northern Sun Technology Pty Ltd. Design Resource Quark Xpress
have power. Whether one colour or ten, on a Elio Collezione, italian range of clothing for 08: ogo designed at Rice Daubney Architects for
L Creative Marks InDesign
pencil or a billboard, a successful logo should men. their Retail sector as a sub-brand. Photoshop
always maintain its strength. If you don’t think 02:
Logo designed at Design Resource for Quest clients Illustrator
your branding does this, contact us now. Accountants Pty Ltd. studios Environmental Technologies
03: ogo designed at Creative Marks Studio for
L Design Resource Waste Pty Ltd; Private
School of Conscious Art. Rice Daubney Architects client
04: ogo designed at Design Resource for
L Creative Marks
Environmental Technologies Waste Pty Ltd.
05: ogo designed at Rice Daubney Architects for
L softwares
a joint venture of 3 companies. Illustrator
06: ogo designed at Rice Daubney Architects for
L InDesign
North Leneva Town Centre development. Photoshop
01 02
03 04
05 06
07 08
32 33