1. BRAND Identity STUDIOB3
Carl H. Bradford III
3738 Aldea Drive
Decatur, Ga. 30032
404-254-0496
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2. Studiob3 Studiob3 is a visualization company that specializes in design, brand identity and
strategy, artistic products and solutions. We formulate brand identity systems, visu-
alization tactics, and creative solutions. Solving todays business problems.
Biography
I am Carl Bradford, a seasoned Creative Director with over 30 years experience in
advertising, print, broadcast design, brand identity, illustration and the creative arts.
As the Creative Director/Owner of StudioB3 Creative, a visual creative and brand
identity firm in the Decatur area of Atlanta, GA, I specialize in developing marketing
promotions, incentives and strategic creative for today’s business needs.
3. Brand Identity A brand is the identity of a specific product, service, or business. A brand can take
many forms, including a name, sign, symbol, color combination or slogan. The word
brand began simply as a way to tell one person’s cattle from another by means of
a hot iron stamp. A legally protected brand name is called a trademark. The word
brand has continued to evolve to encompass identity - it affects the personality of a
product, company or service.
4. HJMorton & Associates HJMorton&Associates identifier
Brand Identity will be used for all new and
future marketing applications.
We urge all users of this
document-those who design, This specifications document is
manufacture, purchase, apply, used to guide our consistent
HJMorton & Associates
install and maintain the various efforts in collateral, advertising,
elements of this brand identity-to promotional and broadcast
follow its guidlines with care. While applications. This documents
this document will not cover all sole purpose is to identify, color
situations that may arise in the breaks, and B/W usage.
future, it will serve as a guide to
good judgement and use of color
File formats:
breaks.
Adobe Illustrator CS5
If there is ever a question on the Adobe Photoshop CS5
usage of any mark, logotype or Or pdf files
HJMorton & Associates
design element for:
HJMorton&Associates
please contact:
Studiob3
Creative Services
Carl H. Bradford III
3738 Aldea Drive
Brand Ligature symbolizes associates
Decatur, Ga. 30032
It may be used with or
404-254-0496
without typogragphy.
HJMorton & Associates
HJMorton & Associates
(A.) Baskerville Regular
(B.) Arial Black Regular
HJMorton & Associates
5. Ultimate Source Ultimate Source identifier will be
Brand Identity used for all new brand identity
applications. This specifications
document is used to guide our
We urge all users of this document-
those who design, manufacture, consistent efforts in collateral,
purchase, apply, install and maintain advertising, promotional, broadcast
the various elements of this brand and web applications. This
identity-to follow its guidlines with care. documents sole purpose is to
While this document will not cover all identify, color breaks, and B/W and
situations that may arise in the future, it CMYK usage.
will serve as a guide to good judgement
Full size four color processwith and use of color breaks.
File formats:
Adobe Illustrator CS5
If there is ever a question on the usage
of any mark, logotype or design Or pdf files
element for: Ultimate Source
please contact:
Studiob3
Carl H. Bradford III
3738 Aldea Drive
Decatur, Ga. 30032
404-396-9596
Full size four color process gradient
one character (X)
U LT I M AT E S O U R C E
Identifier line is one character (X) height below logotype
Font Family:
Berthold Akzidenz Grotesk Extra Bold
Berthold Akzidenz Grotesk Condensed
Half size four color process with gradient
Secondary decorative code element
73.73c 42.75m 0y 0k
6. Jaime’s Sweets & Savories Jaime’s Sweets & Savories
Brand Identity identifier will be used for all
new and future imi magazine
applications. This specifications
We urge all users of this
document-those who design, document is used to guide our
manufacture, purchase, apply, consistent efforts in collateral,
install and maintain the various advertising, promotional and
elements of this brand identity-to broadcast applications. This
r follow its guidlines with care. While documents sole purpose is to
this document will not cover all identify, color breaks, and B/W
situations that may arise in the usage.
chef services future, it will serve as a guide to
good judgement and use of color
File formats:
breaks.
Adobe Illustrator CS
If there is ever a question on the Or pdf files
usage of any mark, logotype or
design
element for: Jaimes’s Sweets
please contact:
Studiob3
Creative Services
Carl H. Bradford III
1949 Normal Street
Decatur, Ga. 30032
404-396-9596
r
sweets & savories
7. Core The CORE Organization
Brand Identity identifier will be used for all
new and future applications.
We urge all users of this
document-those who design, This specifications document is
manufacture, purchase, apply, used to guide our consistent
install and maintain the various efforts in collateral, advertising,
elements of this brand identity-to promotional and broadcast
follow its guidlines with care. While applications. This documents
this document will not cover all sole purpose is to identify, color
situations that may arise in the breaks, and B/W usage.
future, it will serve as a guide to
good judgement and use of color
File formats:
breaks.
Adobe Illustrator CS3
If there is ever a question on the Or pdf files
usage of any mark, logotype or
design
element for: CORE or IMI
the Incentives Marketing Agency
please contact:
iMi Agency
1196 Buckhead Crossing
Woodsstock, Ga. 30189
770.928.1980
8. Golden Shadows Golden Shadows identifier will
Brand Identity be used for all new brand
Version One
identity applications. This
We urge all users of this
specifications document is used
document-those who design, to guide our consistent efforts
manufacture, purchase, apply, in collateral, advertising,
install and maintain the various promotional, broadcast and
elements of this brand identity-to web applications. This docu-
follow its guidlines with care. While ments sole purpose is to
this document will not cover all identify, color breaks, and B/W
situations that may arise in the and CMYK usage.
future, it will serve as a guide to
good judgement and use of color
breaks.
File formats:
Adobe Illustrator CS5
If there is ever a question on the Or pdf files
Version Two usage of any mark, logotype or
design
element for: Ultimate Source
please contact:
Studiob3
Carl H. Bradford III
3738 Aldea Drive
Decatur, Ga. 30032
404-254-0496
Version Three
0.33c 14.125m 74.12y 0k
9. Fete Magazine Fete Magazine identifier will be
Brand Identity used for all new and future
marketing applications.
We urge all users of this
document-those who design, This specifications document is
manufacture, purchase, apply, used to guide our consistent
install and maintain the various efforts in collateral, advertising,
elements of this brand identity-to promotional and broadcast
follow its guidlines with care. While applications. This documents
this document will not cover all sole purpose is to identify, color
situations that may arise in the breaks, and B/W usage.
2-4 color application cmyk process future, it will serve as a guide to
build good judgement and use of color
File formats:
breaks.
Adobe Illustrator CS3
If there is ever a question on the Adobe Photoshop CS3
usage of any mark, logotype or Or pdf files
design
element for: Jaimes’s Sweets
please contact:
Studiob3
Creative Services
Carl H. Bradford III
1949 Normal Street
1 color application Decatur, Ga. 30032
404-396-9596
Masthead Identity Final length 8.125” x height 1.875”
ISSUE No.
ISSUE No. 17
WINTER ISSUE
17
2010
EVENT PLANNERS GUIDE OF THE SOUTHEAST
10. The District/Studio
Brand Identity
Examples:
-Front and interior Signage
Assunto,
I have mocked up a few ideas signage
I have assembled several brand ID
for exterior and interior.
approaches for your consideration. They
can be used for exterior signage,
A. One version of the logo cut in a metal
business cards, plackards or anything
sign. Very effective and always urban
associated with the establishement.
or on the edge.
I have mocked up a few ideas on room
B. Restroom or directional signage.
treatments, signage for exterior,
textures for reflective character on
walls, and I have a few ideas on
furniture if you need them. Feel free to
contact me on ideas, concepts lighting
etc.
contact:
Carl H. Bradford
Studiob3
1949 Normal Street
Decatur, Ga. 30032
404.396.9596
11. The District/Studio
Brand Identity
Examples:
-Stairs and texture ideas
Assunto,
I have mocked up ideas for your stairs
I have assembled several brand ID
and posible wall textures. Depending
approaches for your consideration. They
how far you want to extend your self on
can be used for exterior signage,
the interiors.
business cards, plackards or anything
associated with the establishement.
-Interior ideas and mock-ups
I have mocked up a few ideas on room
treatments, signage for exterior, -Interior texture ideas
textures for reflective character on
walls, and I have a few ideas on
furniture if you need them. Feel free to
contact me on ideas, concepts lighting
etc.
