AGDA Wo r k e x p e r i e n c e k i t


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AGDA Wo r k e x p e r i e n c e k i t

  1. 1. A G DA Work experience kit A resource to help students doing work experience in a graphic design studio. This resource has been prepared by the Australian Graphic Design Association. W e x p ok Wr -r E ok r ie n c. e sponsor Mackay Branson Design
  2. 2. AGDA Work experience kit x Contents What is a graphic designer? page 3 Where are graphic designers employed? page 4 How to use this resource page 6 Graphic design in Australia page 7 Studio etiquette page 8 What you should be able to achieve within this experience page 10 Assessment form page 11 Design Briefs page 13 References page 33 AGDA WORK EXPERIENCE KIT 2
  3. 3. AGDA Work experience kit x What is a graphic designer? We are constantly bombarded with design. LOOK FOR IT. ANALYSE IT. RECORD IT. Photograph a billboard. Analyse magazine All of these considerations are the work of a advertisements: designer. how they use colour, A graphic designer is usually involved in all aspects shapes, typography. of design from a corporate identity, to magazine Sketch buildings and advertisement, architectural signage on a building make note of detail: the to surface graphics on everyday products. material used; colour; the siting. The graphic designer uses visual communication to inform, educate and entertain. Examine the products in your home. Have they been designed to be easy to use? Are they easy to clean? Are they safe?   AGDA WORK EXPERIENCE KIT 3
  4. 4. AGDA Work experience kit x Where are graphic designers employed? Graphic design is a communication profession Here computer operators with differing which requires personal communication skills. skills or backgrounds can be found Some employment areas require that you ie: photo retouchers, typesetters, illustrators design and produce artwork and have no Freelance operators are also employed in contact with a client. But, the majority of the times of heavy work flow job opportunities call for direct client and Marketing consultancies marketplace contact. • offer The working environment also calls for a Graphic designer certain personality that fits well into a team with a sense of humour in a sometimes Desktop publisher pressured environment. Public relations consultants •offer P L AC E S O F P O S S I B LE Graphic designer E M P LOYM E N T Desktop publisher Self employed/ freelance Film production • this means working by yourself, for yourself. Designers can work in an number of areas on • Unfortunately often not by choice Commercial and Feature production • Responsible for all tasks below plus Prop design Business and project management or Graphics and titling Graphic design studios Production design • offer a choice of roles in this environment Special effects, editing – Creative director Animation – Graphic designer Video production – Art director Corporate and Commercial television – Computer operator Prop and set design Advertising agencies Graphics and titling • operate with a hierarchy and separate tasks Animation are performed in different departments Multimedia the ‘creative department’, where concepts Video games design are developed or the ‘studio’ where artwork is completed for presentation. AGDA WORK EXPERIENCE KIT 4
  5. 5. AGDA Work experience kit x Exhibition and display design • offer Book publishers Typography and sign design • offer Interactive design Graphic design 3D design Graphic artist Lighting design Illustrator Printing Typography Graphic designer Desktop publishers Graphic artist • offer Typsetter Page layout designer Prepress operator Typography PrePress/Bureau Computer operator • offer In-house corporate designer Graphic designer • offer Graphic artist Graphic designer Computer operator Desktop publisher Multi Media producers Technical illustrator • offer Temporary employment agencies Graphic design • offer Illustration Graphic design Typography Graphic artist Newspaper and magazine publishers Computer operator • offer Desktop publishing Graphic design Graphic artist Illustrator Cartoonist Typography AGDA WORK EXPERIENCE KIT 5
  6. 6. AGDA Work experience kit x How to use this resource This resource has been written to help students doing work experience in a graphic design studio. The book gives guidelines on what to expect from work experience and how to behave while working in a studio. A set of design briefs are included which help you get started in your work experience. These briefs have been written by practicing designers and are set to match your level of education. The studio owner may also choose to have you do some work on current jobs. This work may appear menial, but by observing, asking sensible questions and carefully thinking about what you are asked to do, you can learn a lot. You should prepare a work diary to record the work you have done and how long it took. Examination of this should show that you spent time understanding the brief, asking questions, preparing materials, preparing roughs, refining your ideas, discussing them with designers in the studio, finishing the job, mounting it and then presenting it. In short it should show your design process. This resource also contains an assessment form which has been designed to help you and the studio owner to objectively look at what you have achieved during the work experience. It will help you discuss the progress you made during the work experience. AGDA WORK EXPERIENCE KIT 6
  7. 7. AGDA Work experience kit x Graphic design in Australia The 1996 survey of Graphic Design in Australia, estimated that there are 2,500 design firms employing around 10,000 people in graphic design in Australia. The bulk of the activity is centred in New South Wales and Victoria. Total industry revenues were estimated at $1.3 bn. Success factors Analysis of financially successful designers (defined as the top 20% of the industry in business income) in comparison with the general industry average found that these designers: • took more personal responsibility for the management of the client/designer relationship • had stronger selling and marketing skills • practiced better financial management On the issue of how important creativity is to clients, the study found that clients discount the ability to deliver creative product because they believe that creative excellence is widely available. It is in other areas, marketing and financial, that graphic designers can gain both the respect their industry deserves, and the business success they desire. This survey shows that a designer needs an all round education. It’s not enough to just concentrate on learning how to design and how to use computers. The Australian Graphic Design Association The Australian Graphic Design association is committed to raising design standards in Australia and works through a volunteer base to advance excellence in graphic design as a discipline, profession and cultural force. AGDA seeks to advance the skills, knowledge and interests of its membership and the industry by active example, co-operation and education. The above information was taken from the 1996 Australian Graphic Design Association AGSM Graphic Design Industry Survey. AGDA WORK EXPERIENCE KIT 7
  8. 8. AGDA Work experience kit x Studio etiquette Before you begin your work experience you should check the following things with the studio owner; • dates for the work experience • working hours (start, finish, lunch) • dress code • correct address • materials you will be required to bring Your behaviour in the studio should be appropriate to the style of business. Remember that all design studios are small businesses. Workers in small business need to be multi-skilled and designers are no different. You Observe how the may be asked to send a fax or do some designers dress and act photocopying - they are essential parts of running a and then follow their lead. successful studio. Work has to be filed after it has and remember you are a been completed and filed in a system that will visitor in this workplace. allow it to be found again. When you are asked to For the designers the do filing, faxing or photocopying you are most expensive part of contributing to an essential part of the business - approach it with enthusiasm and commitment. their job is time. Don’t waste their time – prepare your questions in advance Punctuality and be certain about what This is more than a school excursion. Demonstrate assistance you need. your attitude to work by turning up 5 minutes before the starting time. Stay until the designated finish time. If the studio staff only take 45 minutes for lunch then you should do the same. Telephones Ask permission to use the telephone and then only if it is essential. If you have to make a phone call keep the conversation brief. AGDA WORK EXPERIENCE KIT 8
  9. 9. AGDA Work experience kit x Visitors If your teacher intends visiting the studio it is your responsibility to arrange a time that suits the studio owner and the teacher. You should advise both of them that the appointment has been confirmed. You will be responsible for making the introductions. Check with the studio owner before showing your teacher through the studio. Smoking Most work places are smoke free. If you are a smoker you will need to leave the building in most cases. This will need to be discussed with the studio owner before starting work experience Getting to know the studio Ask the studio owner to describe the type of work they do. Ask them about their career path. Ask the designers about their career path. AGDA WORK EXPERIENCE KIT 9
  10. 10. AGDA Work experience kit x What achieve you within should this be able experience to In this work experience you should at least gain an understanding of what a graphic designer does and how a design studio works. At best you will finish a design brief and go away with a mounted piece of work for your portfolio. Set yourself some objectives for the work experience. For example: At the end of this work experience I should be able to: • understand what type of work a graphic designer does • understand how a design studio functions • understand the design process • demonstrate an ability to read and analyse a design brief • demonstrate an ability to prepare thumbnails to answer a design brief • demonstrate a basic understanding of computers use in design • demonstrate a basic understanding of QuarkXpress or Pagemaker AGDA WORK EXPERIENCE KIT 10
  11. 11. AGDA Work experience kit x Assessment Form These questions are not a test. Don’t try to guess the answers. Just circle the appropriate answer. They will help the studio owner understand how much you know. This will give him/her the chance to ‘fill in the gaps’. You will do the same questionnaire at the end of your work experience. This will allow you and the studio owner to assess your progress. Do you understand enough to explain to someone… exactly what a graphic designer does? Yes No Perhaps where a graphic designer may work? Yes No Perhaps what the difference is between a graphic designer and a desk top publisher? Yes No Perhaps what the difference is between a graphic designer and an industrial designer? Yes No Perhaps how a computer works? Yes No Perhaps what a scanner does? Yes No Perhaps what a TIFF file is? Yes No Perhaps what an EPS is? Yes No Perhaps Do you know... what a ‘design brief’ is? Yes No Perhaps what ‘brainstorming’ is? Yes No Perhaps what a ‘presentation visual’ looks like? Yes No Perhaps how a design gets printed? Yes No Perhaps what process colours are? Yes No Perhaps what PMS colours are? Yes No Perhaps what DPI means? Yes No Perhaps AGDA WORK EXPERIENCE KIT 11
  12. 12. AGDA Work experience kit x what a chromalin proof is? Yes No Perhaps what a dyesublimation proof is? Yes No Perhaps what a ‘thumbnail rough is? Yes No Perhaps what film separations are? Yes No Perhaps the printing process? Yes No Perhaps the difference between DPI and LPI? Yes No Perhaps what screen resolution means? Yes No Perhaps Have you... used a Macintosh computer? Yes No Perhaps used any software programs? Yes No Perhaps used QuarkXpress? Yes No Perhaps used Photoshop? Yes No Perhaps used Pagemaker? Yes No Perhaps used Illustrator? Yes No Perhaps used Suitcase? Yes No Perhaps used a scanner? Yes No Perhaps prepared finished artwork? Yes No Perhaps prepared a presentation visual? Yes No Perhaps made a 3D package? Yes No Perhaps AGDA WORK EXPERIENCE KIT 12
  13. 13. AGDA Work experience kit x Design Briefs These briefs have been written so that they can be done at varying skill levels. If you are a tertiary student you should be able to take the brief through to a high level of presentation. If you are in year 10, 11 or 12 at school you should be able to take the research through to a high level and then prepare visuals up to your skill level. This will depend on the type of subjects studied at school. AGDA WORK EXPERIENCE KIT 13
  14. 14. AGDA Work experience kit x BRIEF 1 Project: Newspaper masthead Aim: To design a masthead for the Five Rivers Free Press newspaper. Background: The Five Rivers Free Press newspaper has been in existence for more than 130 years. It originally began as a bulletin for the gold miners in the settlement of Five Rivers. It was noted for its radical political views, always supporting the worker and stressing the struggle that was needed to survive life on the Gold fields. In more recent times it has supported residents in their battles with bureaucracy both local and state. The current owner of the Five Rivers Free Press newspaper is a direct descendant of its original owner. He wishes to maintain some of the ‘look’ that existed in newspapers of the late 1800’s but with a more modern use of typography. He feels that the paper should stress that they help the ‘Aussie battler’. This should be shown in a visual way as part of the masthead. The Five Rivers Free Press is read by residents of Five Rivers and the surrounding area. The town of Five Rivers has a small population of shopkeepers and service industry eg. farm machinery sales and repair people. Most of the readers are farmers. The following specifications give the elements that must be included in the Five Rivers Free Press masthead. Specifications: Paper size: Tabloid Stock: Newsprint. Colours: Red and black. Name: Five Rivers Free Press Subhead: Independent since 1860 Copy: Circulation 5,500 Price 20 cents Published every Tuesday (Date of publication) AGDA WORK EXPERIENCE KIT 14
  15. 15. AGDA Work experience kit x BRIEF 1 Project: Newspaper masthead Research: Source out at least 5 newspaper mastheads from your local or state library. Examine newspapers in a newsagency to see what t makes a masthead stand out from others. Examine how the masthead is used in relation to photographs and headlines. Presentation: Present topics of mastheads gathered during research. Mount these on a single board. Present your solution mounted on a sheet of board with a protective cover sheet. An explanation of your concept should be presented with the design. AGDA WORK EXPERIENCE KIT 15
  16. 16. AGDA Work experience kit x BRIEF 2 Project: Tea bag label and box design. Aim: To produce a label design for a new brand of Australian grown and packaged tea. To produce a box design to hold 100 tea bags. To produce surface graphics for the box. Background: Goonawarra Tea is a new brand of tea being grown in Queensland for sale in Australian supermarkets. The tea makers believe this tea has a distinctive flavour that will appeal to the Australian tea drinker. • They would like to use an Australiana theme. • Their positioning statement is; The real flavour of Australian Tea . • Their Unique Selling Proposition (USP) is the Australian production of the tea. • They want to evoke the images of happy contented Aussie’s drinking tea in a typical Aussie setting. Specifications: Teabag size: The tea bag is 60 x 40 mm with a 130mm string and a 40 x 30 mm tag. Tag colour: The tag can be printed in three colours. Box size: The box is 140mm x 160mm x 60mm deep. Box colour: It can be printed in three colours on all sides of the box. COPY: Headline: Goonawarra Tea. AGDA WORK EXPERIENCE KIT 16
  17. 17. AGDA Work experience kit x BRIEF 2 Subhead: The real flavour of Australian Tea. Body copy: Selected teas grown in the highlands of Queensland. This tea has been recognised as a full bodied tea as enjoyed by Australians since settlement. The traditional flavour will be enjoyed if you first warm the teapot before putting in a teabag for each person and ‘one for the billy’. Boil fresh water and immediately pour it into the pot. Allow to stand for five minutes and then enjoy the real flavour of Australian tea. Use By date. Bar code. (for the purpose of the mock-up, use the barcode on the following page) Net weight 200g. 100 TEA BAGS Research: Visit your local supermarket and ask to photograph boxes of tea bags as displayed on the shelves. Research where most of the tea is grown. Note what colours are commonly used. Pull apart a box and analyse the design of the box and how it folds. Look at alternative box shapes and folds. Look at books on early Australian package design. Presentation: Mount a series of photographs showing the different tea bag and box designs. Annotate the photographs to show that you have analysed the design of these Prepare a felt pen visual to show the basic design. Show how this will appear on the tea bag tag. Mount these on a sheet of pasteboard with a protective overlay. Mockup your box design with the graphics and copy on the surface. AGDA WORK EXPERIENCE KIT 17
  18. 18. AGDA Work experience kit x BRIEF 3 Project: Fashion label corporate identity Aim: To design a fashion label that can be used on a swing tag, clothes tag and carry bag. Background: JOANNA H is a new fashion label that is being launched to produce and market fashion for 13 to 16 year old females. The mainline to be produced is designer blue denim jeans. Joanna H specialises in jeans with small embellishments such as bows and special stitching. The label needs to be produced so that it will work on the side of a carry bag or as a patch on a pocket or swing tag. It may have to be used in shop signage at a later stage. Joanna H is seeking innovative ways to produce carry bags. She welcomes different designs and shapes for consideration. As these are a form of mobile advertising they can be more expensive than the work in the labels. Specifications: COPY: Joanna H (must be able to be stitched for labels and printed on bags, jeans etc.) Colours: Three colours. Size: Swing tag size: 50mm x 40mm Clothes label size: 40mm x 20mm Exterior pocket label: size to suit. Carry bag size: 40cm x 30cm x 15cm gusset. Handle style optional. AGDA WORK EXPERIENCE KIT 18
  19. 19. AGDA Work experience kit x BRIEF 3 Project: Fashion label corporate identity Research: Visit fashion stores and discuss the project with the owner and collect a number of swing tags. Collect at least 4 different types of carry bags. Consider the design and the function of the bags. Examine them for durability etc. Presentation: Study the swing tag designs. Paste them onto a sheet of board and analyse them. Prepare felt pen roughs of your design and paste them onto a sheet of paste board with a cover sheet. Prepare a mock up of the swing tag, carry bag and label. AGDA WORK EXPERIENCE KIT 19
  20. 20. AGDA Work experience kit x BRIEF 4 Project: Invitation Aim: To design and produce a mock-up of an innovative invitation. Background: WALPOLE CHEESE is launching a new brand of flavoured cheese. To get as much attention as possible for this new product they require an invitation for the launch night. These invitations will be sent out to food writers, food store buyers, retailers, and the general dairy industry. These people receive dozens of invitations every week. The Walpole Cheese company wants the invitation to be unique so that when the package/envelope is opened the recipient will be surprised. The Walpole Cheese logo is attached. The copy on the outside of the card should be creative and catchy. Walpole Cheese would like your suggestions on copy. Specifications: Colour: It can be printed three colours both sides. The company logo must be used. The invitation details are: Copy: Launch date: 23rd March Time: 8.00 PM Venue: Walpole Cheese showrooms Palmerston Place Carlton RSVP: Esther 9543 8970 by March 2. AGDA WORK EXPERIENCE KIT 20
  21. 21. AGDA Work experience kit x BRIEF 4 Project: Invitation Research: Visit a newsagency and examine greeting cards. Look for innovative folds, cuts and effects. Find books on paper folding for new ideas. Presentation: Collect samples of innovative cards and mount them on a sheet of pasteboard. Prepare practice sheets of innovative folds. Mock up the finished piece using felt pens. Use the computer to prepare a colour mock-up. Present the finished piece in an envelope. AGDA WORK EXPERIENCE KIT 21
  22. 22. AGDA Work experience kit x BRIEF 5 Project: Pet food labels Aim: To design a series of pet food labels for Chunky Pet foods new range. Background: CHUNKY PET FOODS is releasing a new range of pet foods. They require new designs that will present a ‘corporate image’ of the Chunky Pet food company and also show the contents of each type of dog and cat food. The cans must prominently show the name of the company with the details of each type of pet food. Chunky Pet foods USP is, as their name suggests, that their pet food has large chunks of meat, fish, chicken etc. They do not want to show the food on the can but would rather have a happy and contented pet shown. The Chunky Pet foods company requires an initial submission showing one can of cat food. Specifications: Size: Can dimensions 110mm x 75mm diameter. Colours: Four colour process on label. Barcode Label copy: FISH FOR CATS Chunky Pet foods 100% Fish Ingredients: Sardines, Pilchards, gelatin, food colouring, vitamins and minerals. No preservatives added. Refrigerate after opening. Made in Australia by Chunky Pet foods. Down Rd. Sallet Victoria 3211 Tin copy: Pet food only AGDA WORK EXPERIENCE KIT 22
  23. 23. AGDA Work experience kit x BRIEF 5 Project: Pet food labels Research: Visit a supermarket and examine the pet food shelves. Purchase cans of pet food as reference. Observe how the cans are displayed. Ask permission to photograph the cans of pet food on the shelves. Analyse the labels and the way cans are displayed. Note that the rounded shape of the can limits the line length of type. Pay attention to the way that particular brands maintain a style that immediately makes them recognised. Presentation: Mount all your photographs with annotations showing your analysis. Prepare thumbnail roughs to show how you will approach the presentation style for all Chunky Pet food products. Once you have chosen a design prepare a presentation visual using the computer. Extend this into a mock up of the label on a can. Photograph the cans and mount the finished photograph. AGDA WORK EXPERIENCE KIT 23
  24. 24. AGDA Work experience kit x BRIEF 6 Project: Magazine cover Aim: To design a magazine cover for a new youth magazine. Background: The trade unions want to tell young people about unionism and its benefits for workers. They are preparing a new magazine which will be directed at young people in the 14-18 year old age bracket. The magazine will have a range of stories for young people and will focus on issues in the workplace. The unions are particularly keen to emphasise that they are concerned with the total physical, mental and emotional well being of all workers. The magazine will be sent direct to schools for distribution to students and will be available free of charge by request. The stories in the magazine are to be positive studies of young people in the workplace especially women and disadvantaged groups. The editor of the magazine is not interested in stories or images that portray the worker or the workplace in a negative way. The magazine is to be called ACTION. They require a design for the masthead and a layout for the cover of the first edition. Specifications: Size: The magazine will be A4 vertical format. Colour: The cover will be reproduced in four colour process. The masthead colour and design are entirely up to you. Copy for the masthead: ACTION Published for the Australian Union Movement Proudly printed in Australia Free Edition 1 1991 The cover design is meant to appeal to the target market and show young people at work and leisure. It is essential to a have mix of sexes and racial backgrounds. Women should be shown in a positive role. AGDA WORK EXPERIENCE KIT 24
  25. 25. AGDA Work experience kit x BRIEF 6 Project: Magazine cover Research: Visit a newsagency and your library to look at magazines that are aimed at the same target market as ACTION. Observe the designs images and colours that are used on the covers. Purchase magazines that you believe demonstrate good design. Analyse the different types of cover designs. Remember that ACTION is free. Browse through old magazines for images of young people at work. Cut these out for your reference file. Presentation: Mount the covers of magazines gathered during research. Annotate them to show what is good about the design. Prepare a series of thumbnails for the masthead. Choose the ones that appear to be working best and take them to a presentation stage. Prepare thumbnails for the cover design. Consider whether illustration or photography will be used. Choose the best and incorporate your chosen mastheads. Prepare these to presentation stage and then make a choice on the best complete cover. AGDA WORK EXPERIENCE KIT 25
  26. 26. AGDA Work experience kit x BRIEF 7 Project: Logo and magazine ad for Royal Park Apartments Aim: To produce a half page advertisement for Royal Park Apartments. Background: ROYAL PARK APARTMENTS are situated opposite Royal Park in Melbourne. They are a group of 20 serviced apartments which all have a view across the park to the Royal Exhibition buildings. The park and the Exhibition buildings are well known landmarks in Melbourne. Royal Park Apartments are situated 5 minutes walk from the centre of the Melbourne business district. The apartments are large and spacious making them suitable for small group business meetings and a temporary office. The advertisement is to be used in business magazines that are read by executives. Royal Park Apartments also require a logo design for use in the advertisement. The logo should reflect the unique location of the Royal Park with its proximity to the city in a garden setting. Specifications: Advertisement size: 130mm x 190mm. Four colour process. Headline: A landmark in serviced apartments. Copy: Now Melbourne offers a landmark in serviced apartments. The Royal Park Apartments give you a stylish apartment with all of the essential business facilities. Your apartment is an office during the day and a home at night. You can enjoy all of the comforts of a first class hotel; take a spa, swim in idyllic garden settings, prepare a meal in your own kitchen or take advantage of the in-room dining. To find out more about our corporate and extended stay rates please send in this coupon. AGDA WORK EXPERIENCE KIT 26
  27. 27. AGDA Work experience kit x BRIEF 7 Project: Logo and magazine ad for Royal Park Apartments Coupon Copy Name, Title, Company, Address, Postcode, Return Address, Royal Park Apartments PO Box 546 GPO Melbourne 3000. (Allow enough room for people to fill in the coupon comfortably) Copy for logo: Royal Park Apartments, Park Lane, Melbourne 3000 Telephone (03) 9555 7866 Research: Visit the library and look through some business magazines for examples of advertisement styles. Visit a tourist bureau and collect brochures of similar types of serviced apartments. Prepare your own analysis of the market. eg. age, other magazines/newspapers read . Do they stay alone? What do they expect in a serviced apartment? Prepare a wordlist before beginning your designs. Presentation: Prepare a series of thumbnails of different alternatives for the logo design. Choose the best design and then prepare a presentation visual. Go through the same process for the advertisement. Present your wordlist with the visuals. AGDA WORK EXPERIENCE KIT 27
  28. 28. AGDA Work experience kit x BRIEF 8 Project: School newsletter Aim: To design an A4 size school newspaper. Background: You have been given the task of designing a school newspaper. Begin by brainstorming a name for the paper. Keep the name short but appropriate for your school. The paper will be written by students for students. They will also use it to communicate views, opinions and events to staff and parents. Short (250 words) articles are better than longer. They will be topical. Specifications: The newspaper is produced on a double sided A4 sheet and photocopied. Line illustrations should be used rather than photographs (illustrations will reproduce better on a photocopier). AGDA WORK EXPERIENCE KIT 28
  29. 29. AGDA Work experience kit x BRIEF 8 Project: School newsletter Research: Analyse what it is that gives newspapers a particular style. For example • Examine a range of newspapers with different styles. • Note the lead story and its size in comparison to other stories. • Consider the headlines and their relative size. • Make note of the typeface used in different newspapers. • Consider the column widths used in different newspapers • Refer to your library for books which deal with typography. Presentation: Mount the word list and brainstorming notes. Make reduction photocopies of different newspapers and annotate them to show the design elements that have been used to establish a style. Prepare visuals to show the different type faces available and the characteristics that will or will not make them suitable for your newspaper. Prepare thumbnails of the newspaper masthead. Choose one and take it to a presentation visual. Prepare finished art for the masthead Prepare a felt pen rough layout of the paper. If you have a computer available choose any copy and set it in the type face you have chosen. Shape the stories to fit your layout. Mount the finished visual ready for presentation. AGDA WORK EXPERIENCE KIT 29
  30. 30. AGDA Work experience kit x BRIEF 9 Project: Poster for the Zoo Aim: Design a poster to promote twilight visits at the Melbourne zoo. Background: THE MELBOURNE ZOO intends opening in twilight hours during summer (5-9PM January and February). They require a poster to promote this event. The poster will be used on the side of buses. All of the sections of the zoo will be open to the public during these twilight walks. Special signage in the Zoo will tell visitors about the nocturnal habits of the animals. Zoo education staff are also available to talk to the public. Specifications: Size: The poster must fit on the side of buses (see drawing on next page) Colour: Four colour process can be used for the poster. It will be printed by silkscreen process which means the colours can be bold and bright. Copy: Twilight at the Melbourne Zoo. 5-9 PM every night January and February. The headline is up to you. It should be short and snappy, remember that buses can move quickly, not leaving long to get the message across. AGDA WORK EXPERIENCE KIT 30
  31. 31. AGDA Work experience kit x BRIEF 9 Project: Poster for the Zoo Research: Photograph the advertising on the side of buses. Examine the image and type sizes. Visit your local Zoo and photograph animals for reference. If that’s not possible, collect images from old magazines and build up a reference file. Presentation: Mount the photographs of bus advertising and annotate the photographs. Prepare a number of thumbnails to show your design. Select the best and produce a felt pen presentation visual. The visual should also show the poster to scale on the side of a bus. Mount these visuals ready for presentation. AGDA WORK EXPERIENCE KIT 31
  32. 32. AGDA Work experience kit x BRIEF 10 Project: Logotype for surf product company Aim: To design a logo for a new surf product company called TUBES. Background: TUBES has been set up to produce a range of surf products including; surf boards, boogie boards, wet suits, sun glasses, hats, shorts and tops. They need a logo that will appeal to their target market, 14-18 year olds. The image they want to portray is sun, surf and fun. The logo should be designed to work as a small image as on a clothes tag or large as on a billboard at surf carnivals. They want you to conduct some research on the images and colours that will work best for this target market. Specifications: Colours: The number of colours is up to you. The word TUBES must be used in the logotype. Research: Visit surf shops and examine logos. Check surf magazines for advertisements for competitor products. Design and produce a survey form to find out what colours appeal to the target market. Collect reference material of surf images and other logos. Presentation: Mount other logos with your analysis of them. Relate your analysis to the research you have done with the target market. Prepare a number of thumbnails to show your design. Select the best and produce a felt pen presentation visual. The visuals should also show the logo as used on a number of products and as signage. Mount these visuals ready for presentation. AGDA WORK EXPERIENCE KIT 32
  33. 33. AGDA Work experience kit x References DESIGN GRAPHICS Digital Publishing magazine Colin Wood, Design Graphics Pty Ltd. GRADUATE OPPORTUNITIES 1994–1995 - Official Handbook of the Graduate Careers Council of Australia Trotman Australia, 1994 LOOKING AHEAD - Third Edition Susan Barr and Greg Young, VCTA Publishing, 1991. MANIPULATING SPACE Basic design and layout studies for Graphic Communication Jack Larkin Nelson Publishing NAKED AT THE INTERVIEW - Tips and Quizzes to prepare you for your first real job Burton Jay Nadler, John Wiley & Sons Inc., 1994. STEER YOUR OWN CAREER Bob Bisdee, Penguin Books, 1986 TARGETING SUCCESS - From a Woman’s Point of View Margaret Christie, William Heinemann Australia and Rene Gordon, 1986. THE RIGHT JOB FOR YOU Dr. John Nicholson and Susan Clemie, Wrightbooks, 1990. THE STREET SMART WAY TO A JOB! Thomas, R. Furr, Denlinger’s Publishers, Ltd, 1992. UP THE LADDER WITHOUT THE SNAKES. Your Guide to Career and Personal Success in the 1990s Don Clayton, McGraw-Hill Book Co. Australia 1991 THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE Stephen R. Covey, The Business Library, 1994. AGDA WORK EXPERIENCE KIT 33
  34. 34. AGDA Work experience kit x Other Resources A WORK EDUCATION RESOURCE BOOK - Revised Edition Jeff Tellefson, Education Centre, 1992. HINTS ON HOW TO GET JOBS Department of Employment, Education and Training, Australian Government Publishing Service, 1987. HOW TO LAND THE JOB YOU REALLY WANT Meadow Lea JOB TEST Teachers Handbook READY, SET, GO! Sponsored by Commonwealth Bank REAL SKILLS, REAL JOBS, FOR THOUSANDS OF YOUNG AUSTRALIANS Group Training Australia TERTIARY PURSUIT Katherine Lock, Fernbrook Publishing, 1987. WOMEN AND WORK Women’s Bureau, October 1993 WORK, LOOKING AHEAD VCTA, Youth Guarantee AGDA WORK EXPERIENCE KIT 34
  35. 35. AGDA Work experience kit x Further Information The AGDA web site at gives more information about graphic design and graphic designers in Australia. AGDA WORK EXPERIENCE KIT 35