2. ALPHA Magazine
is a new monthly
pop/dance music
magazine with a
look towards the
more successful KEY FACTS:
sub-genres within
this. It brings Price – £2.99
exclusive
interviews with Frequency – Monthly
both international
starts and Circulation – 89,500
upcoming
sensations right Launch Date – 1st May 2013
into the readers
hands, and gives Male/Female – 37%/63%
the reader info on
how to show their Average Age – 19
love for the genre
through gigs, Target Market – 18-21 Yr Olds, Both Genders
festivals and
pop/dance Genre – Pop/Dance (but more mainstream versions
community of these)
events.
3. Readers:
Over 50% of readers listen to
pop/dance music on a
regular basis
Over 90% of readers are
within target age group (16
– 21)
100% of readers have either
a Facebook, Twitter or
Tumblr account, and use it
at least once a week
83% of readers listen to
music on Youtube
91% of readers listen to
music through an mp3
player or cd’s
56% of readers have been
to a gig or a festival
