my decision on which institution i have chose.

1. The role of a media institution
The media institution I choose will play a massive part
in the selling of my magazine, they will be the ones
circulating my magazine and therefore decide the
audience the magazine reaches. They will both
advertise and expand the magazine in different ways
depending on which institution I choose, they may be
able to expand it onto radio giving it its own radio
station specifically for rap music. I am going to choose
an institution that is already large and has a successful
background with music magazines and therefore will
have good experience advertising and circulating the
magazine.

2. Media Institution-My decision
• Bauer Media reaches over 19million
adults across the UK.
• They have music magazines that are
popular however none are from the
rap/Hip-hop genre therefore having
my rap magazine will give them a
bigger fan base.
• They own radio stations for each of
there magazines, therefore they may
make a radio station for my magazine.
• They circulate 38 million copies a
week in over 15 countries- Making
them an extremely successful media
institution

3. Circulation of Q magazine ABC june-december
2013- 52,781
Q Magazine • 66% of readers are men
• 34% of readers are women
• ABC1- 72.7%
• C2DE- 27.3%
• 83.8% of Q’s readers are aged between 15-34
• 16.2% of Q’s readers are aged 35+
• Q - The UK’S biggest music magazine Q is the arbiter of
taste, standing for music of substance across all
platforms.
• Q’s influence is unquestioned and its opinions are so
trusted that they shape the views of artists and readers
alike.
• Q’s access is remarkable and unrivaled – Paul Rees was
granted exclusive access to a week’s life on he road
with The Boss - Bruce Springsteen.
• Q’s audience is younger and more affluent than any
other music monthly.
• 97% of readers rate Q as a quality magazine. In
research it outperforms competitors on measures such
as best interviews, writing and award winning
photography.
This is how Bauer media backs Q
magazine.