1. Audience Research Results

2. How old are you?
Under 16
16-25
26-35
Over 35

3. Gender
Male
Female

4. How do you listen to music?
YouTube
Other Streaming Sites
iTunes
CD
TV
Radio
Phone

5. What appeals to you most in a music video?
Focus on performer
Interesting narrative
Good visuals
What the people are
wearing

6. How often do you watch music videos?
more than once a day
once a day
more than once a week
once a week
a couple of times a month
once a month
less often

7. Do you prefer music videos to have a narrative?
Yes
No
Either way

8. Do you prefer music videos that fit with the song lyrics?
Yes
No
Either way

9. Would you prefer to see more than location?
Yes
No
Either way

10. What type of music video do you prefer?
Stadium
Studio
Location
A combination of any

11. Do you pay attention to magazine adverts?
All the time
Sometimes
Not particularly
Not at all

12. Do you prefer the musician to be the focus of the advert?
Yes
No
Either way

13. Do you care about the advert keeping the branding style
of the other products?
Yes
No
Either way

14. Does the layout of the digipak matter to you?
Yes
No
Either way

15. Would you prefer the digipak to follow the branding
style of the other products?
Yes
No
Either way

16. Should the advert and digipak reflect the song's genre?
Yes
No
Either way

17. Should the advert and digipak reflect the style of the
music video?
Yes
No
Either way