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Social Media & Personal Branding 3

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Social Media & Personal Branding 3

  1. 1. Be ‘The Hunted’ In Social Networks Matthew O’Brien www.MintSocial.com
  2. 2. Discussion Topics 1. Online Marketing Secrets…from Google 2. Be The Hunted 3. Social Networking and Branding 4. How to Setup a Hunted Profile 5. Social Networking Action Plan
  3. 3. Secret #1 …from
  4. 4. Secret #1 The Free Google Manual  www.Google.com/webmaster  www.Google.com/websiteoptimizer  www.Google.com/analytics
  5. 5. Secret #2 Its All About The Keywords  http://www.seomoz.org/article/search-ranking- factors
  6. 6. Hunters, Farmers & The Hunted The Hunted… • businesses seek out the experts • utilize social networks • find the “perceived” best in class …get sought out for their expertise.
  7. 7. Make Your Profile a Target • Who are You? • Are you findable? • How many are looking? – Free Wordtracker • Would you buy from YOU? – Can you find you?
  8. 8. Make Your Profile a Target • Who are You? • Are you findable? • How many are looking? – Free Wordtracker • Would you buy from YOU? – Can you find you?
  9. 9. Build an Army of Recruits Digitize your contacts Get recommended Add testimonials to your contract Would you buy from your company? Profile test
  10. 10. Build an Army of Recruits • Align your sales force • Feed your profile • Syndicate your content • Work Hard…Work Smart…Work Less
  11. 11. The Hunted Worksheet Your ‘Keyword’ Executive Summary Get The Hunted Worksheet Search Term 1 Optimized Content Target Market Search Term 2 Optimized Content Target Market Search Term 3 Optimized Content Target Market
  12. 12. 4 Step Action Plan 1. Declare Yourself The Expert • Account Executive Going Green Expert 2. Have Your Customers Back You Up 3. Make it a priority…The 4-hour Work Week 4. Outsource it…trade it…just do it
  13. 13. Open Discussion Q and A Contact Info Mint Social Matthew O’Brien 602.206.8089 mint@MintSocial.com http://gplus.to/matthewobrien

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