1. IT Resources for your Business
- Gunjan Goel, Co-Founder Plexlane+

2. Technology is an Enabler
2
Brick & Mortar
1:1 Customer Experience
Try & Buy
Real-time Feedback
Sense of “trust”
Brand Loyalty
Could be expensive to setup
Online
Customer Reach
Lower investment to setup
Around the clock
Cost of “changes” small
Lower overheads
Technology, a big component of businesses today

3. 3
#Web
Website
Email
Hosting
SEO
Analytics
#Social
Blog(s)
Promotions
Campaigns
#Mobile
Mobile Apps
Mobile Sites
Advertising
What’s involved?

4. 4
Website
Hosting
Provider
Custom
Wordpress
eCommerce
Woo
Commerce
Magento
PrestaShop
Shopify
Amazon
eBay
Email/Apps
Domain
Registrar
Google
Apps
Office 365
Hosting
GoDaddy
Hostmons
ter
SEO &
Analytics
Google
Analytics
Hosting
Provider
#Web
Advertising – Google Adwords, Adsense, Others

5. 5
Social Media
Facebook
Google+
Pinterest
Instagram
Twitter
LinkedIn
YouTube
Blogs
Wordpress
Typepad
Blogger
Weebly
Promotions
& Campaigns
Email Marketing
Strutta
Wildfire
Votigo
#Social
Advertising – Google Adwords, Adsense, Others

6. 6
Mobile Apps
Android
iOS
Windows
Blackberry
Other
Technologies
Phone Gap
HTML5
Shopify
Mobile Sites
Responsive
website
themes
#Mobile
Advertising – Google Adwords, Adsense, Others

7. 7
Advertising
Google
Adwords /
Adsense
Social
Platforms
Payment
Platforms
Paypal
Authorize.
Net
Themes
Theme
Forest
Code
Canyon
Stock
Photos
iStockPhoto
Fotolia
#Other Areas

8. 8
#Web
Website
Email
Hosting
SEO
Analytics
#Social
Blog(s)
Promotions
Campaigns
#Mobile
Mobile Apps
Mobile Sites
Advertising
A lot involved but it’s worth it

9. 9

10. 10
Cloud and Mobile solutions are key enablers
for small businesses

11. For going Online you’ll need help? 11

12. 12How to Service my Technology Needs?
Do it Yourself
Hire Locally
Freelancer

13. 13
Do it
Yourself
Hire
Locally
Freelancer
Freelancer.com
Freelance.com
oDesk.com
eLance.com
How to Service my Technology Needs?

14. 14
Do it
Yourself
Technology Czar
Budget Constraints
Pilot Project
Small Project
Hire Locally
Niche area
Technology
Demands
Size of project is
large
Ongoing Support
Needs
Hire a
Freelancer
Small Projects
One off
Budget Constraints
Time is not a
contraint
When should I use these options?

15. IT Development Lifecycle
Plan and
Analyze
Design Build Test Corrections
Final
Test
Deploy
Waterfall Approach
Agile Approach
Analyze & Plan
Design
BuildTest
Analyze & Plan
Deploy
Design
BuildTest
Analyze & Plan
Deploy
Design
BuildTest

16. 16Tips for any IT Development Project
• Only you know what the end product looks like; do not outsource vision
• Own Scope, Schedule, Budget
• Have a signed-off Requirements Document
• Have a Change Request process in place
• Use a collaboration tool – TeamBox, Zoho, even Dropbox
• With Freelancers use an intermediary to protect your investments
(Freelancing sites, even Paypal), Western Union
• 1:1 communication with the Project Manager.
• Stay engaged. Plan, Re-Plan and Re-Plan.
• Be fair

17. 17Typical Project Management Docs
• Contract detailing T&Cs and payment clauses
• Project Schedule (incl. payment milestones)
• Requirements Document
• Issues Log
• Time-sheets
• Meeting Minutes
• Test Scripts (Unit and Integration)
• Design / Implementation Document

18. 18Typical Failure Modes with Freelancing sites
Source: Freelancer.com
• Pick the lowest bidder
• Missing reference
checks
• Requirements not
detailed enough
• “Yes” to everything
• High
expectations…flawless
execution

19. 19What it takes…
Source: Freelancer.com
What it takes
- Build a trusted
relationship
- Detailed Project Docs
(see tips slide)
- Over communicate
- Use Video/Audio
conferencing
- Prompt payments

20. Learn more at plexlane.comU.S. Headquarters
Mesa, AZ 85207
+1 602 PLEX 260
sales@plexlane.com
www.plexlane.com
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