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Mike Maddaloni
@thehotiron 1
Blogging:
Strategize… Build… Thrive!
Mike Maddaloni
February 12, 2015
#uwonewmedia
Mike Maddaloni
@thehotiron 2
Before We Begin…
• Thanks to Personify
for use of their
technology
• personify.com
Mike Maddaloni
@thehotiron 3
How I Got Started
• Technical need
• Sandbox
• Showcase
• Set a goal
– Write on biz, tech
– L...
Mike Maddaloni
@thehotiron 4
Building Influence
• Getting readers vs.
building an audience
• Building reputation
leads to ...
Mike Maddaloni
@thehotiron 5
Strategizing a Blog
• Find your niche
– Niches are good!
• Target audiences
• Seeding the blo...
Mike Maddaloni
@thehotiron 6
On Writing Words
• Most blog content is the written word
• Getting used to writing
on a regul...
Mike Maddaloni
@thehotiron 7
Finding Your Voice
• Encompasses all
– Writing style, overall
presentation
– Words, photos, e...
Mike Maddaloni
@thehotiron 8
Blog vs. Web Site
• Frequently updated
content
• Sharing
• RSS feed
– Aggregation
• Feed or e...
Mike Maddaloni
@thehotiron 9
Building a Great Blog
• Frequently updated
content!
• Design/usability
• Easily share
• Analy...
Mike Maddaloni
@thehotiron 10
Your Blog Thriving
• Frequently updated
content!!
• Analytics tracking
• Comments and
Engage...
Mike Maddaloni
@thehotiron 11
Q & A
?
Mike Maddaloni
@thehotiron 12
Thank You!
thehotiron.com
@thehotiron
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Blogging: Strategize... Build... Thrive!

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Presentation given to University of Wisconsin-Oshkosh students on the topic of blogging by Mike Maddaloni - @thehotiron - on 2/12/2015

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Blogging: Strategize... Build... Thrive!

  1. 1. Mike Maddaloni @thehotiron 1 Blogging: Strategize… Build… Thrive! Mike Maddaloni February 12, 2015 #uwonewmedia
  2. 2. Mike Maddaloni @thehotiron 2 Before We Begin… • Thanks to Personify for use of their technology • personify.com
  3. 3. Mike Maddaloni @thehotiron 3 How I Got Started • Technical need • Sandbox • Showcase • Set a goal – Write on biz, tech – Live 12/30/2006
  4. 4. Mike Maddaloni @thehotiron 4 Building Influence • Getting readers vs. building an audience • Building reputation leads to influence • Nokia found me!
  5. 5. Mike Maddaloni @thehotiron 5 Strategizing a Blog • Find your niche – Niches are good! • Target audiences • Seeding the blog, seeding your mind
  6. 6. Mike Maddaloni @thehotiron 6 On Writing Words • Most blog content is the written word • Getting used to writing on a regular basis – You define this • Ernest and Edgar
  7. 7. Mike Maddaloni @thehotiron 7 Finding Your Voice • Encompasses all – Writing style, overall presentation – Words, photos, et. al. • It will come, and it will evolve
  8. 8. Mike Maddaloni @thehotiron 8 Blog vs. Web Site • Frequently updated content • Sharing • RSS feed – Aggregation • Feed or email subscribe
  9. 9. Mike Maddaloni @thehotiron 9 Building a Great Blog • Frequently updated content! • Design/usability • Easily share • Analytics • Social integration
  10. 10. Mike Maddaloni @thehotiron 10 Your Blog Thriving • Frequently updated content!! • Analytics tracking • Comments and Engagement • Give it time, evaluate
  11. 11. Mike Maddaloni @thehotiron 11 Q & A ?
  12. 12. Mike Maddaloni @thehotiron 12 Thank You! thehotiron.com @thehotiron

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