On-page is the type of SEO.

1. ON-PAGE
OPTIMIZATION

2. ON-PAGE
OPTIMIZATION
On-page optimization is also known as
On-site optimization.
It is the practice of optimizing on page to
rank higher in search engines.
It revolves heavily around optimizing
pages for search intent.
On-page optimization also involves
creating and optimizing HTML tags like
titles and meta descriptions.

3. FACTORS OF ON PAGE
Meta Tags
Keyword Research
Competitor Analysis
Sitemap
Robot.txt
URL Optimization
Image Tags
Header Tags
Content Optimization

4. META TAGS:
Meta tags are crawled by search engine
but are not displayed to users, as a part
of web page content. It is a text that
describes a page's content and in this
three part are included which is meta
title, meta description and meta
keywords.

5. KEYWORD RESEARCH :
When user type some words or query on
search engine to find out some
information by these words are known as
keywords. Keywords research is the most
vital factor for both on page and off page
SEO technique. It includes in meta tags,
heading tag, Image tag and content.
Keyword find by a particular website.

6. COMPETITOR ANALYSIS :
Competitor analysis is a tactics
where we find the our
competitor and what they are
doing to rank on the Search
engines. In this we find their
keywords, links and content and
what strategy our competitor is
using to their website.

7. SITEMAP :
A sitemap is like an hierarchy
of all web pages of a website
accessible to crawler and
users. Html sitemap is to build
for website user to easily
access all web pages and XML
sitemap is for crawler to easily
crawl all web pages.

8. ROBOT.TXT:
The robot exclusion standard
is also known as the robot
exclusion protocol or
robot.txt protocol. We need a
robot.txt file only if the site
includes content that we
don't want search engines to
index like the site admin
panel.

9. URL OPTIMIZATION :
It is process under which we optimize
the URL structure of a website or a
blog page in order to make web page
more understandable by the search
engine crawlers and by the users also.
Minor SEO factor but very easy to
configure. It provides users and
search engine a clue on what the page
is all about.

10. IMAGE TAGS:
In this we help the crawler to see images
by naming them correctly. Crawler can't
see the image so we give the name to
image so it can read and understand the
image correctly. And it is also known as
"alt attribute" and "alt description,". It is
used to mark images and graphics
within an HTML document.

11. HEADER TAG :
It is Used to Provide Structure
and context for article. It is
also known as heading tags,
and it is also used to segregate
the headings and subheadings
on a webpage. It improve the
readability.

12. CONTENT OPTIMIZATION :
It is used for making sure
content is written in a best way
that it can reach the largest
possible target audience.
Google allows flexibility in
keyword targeting. By making
sure associated keywords are
present, adding meta and title
tags, and relevant links.

13. THANK
YOU