2. โข Intro
In this piece of work I will be describing what my music
video, for the song โIn This Lifeโ by Frank Leday, will be
like. I will look at what the video will represent and how
the video will play out and look at different aspects of the
video. These aspects include:
- Narrative
- Content
- Audience
- Style and form
- Representation
3. โข Content
My music video is about a guy who splits up with his girlfriend
and sees his life go down hill from there.
The music video will follow his journey of getting over the girl and
readjusting his life so that it does not revolve around the girl. For
example, there will be shots of the guy putting all his girlfriends
things in a box and throwing away photos of them together.
As the song is about things that happen in everyday
life, the video will be quite realistic. I will probably
not use to many special effects to create the look
I want for the video as I feel it should be quite
rustic and natural, sticking to artistโs style.
Artistโs picture
4. โข Audience Artistโs whose music
videoโs will influence my
own.
โข Age and genderโThe target audience for this music video would be
females, from around 30 โ 60. This is because Frank Ledayโs
country style is similar to musician's such as Trace Adkins and
Dolly Parton, whoโs target audience are similar to his.
โข Class โ I would say that the class of the audience would be
somewhere between working class and middle class. As the lyrics
of the song may not interest people who are from are lesser off
background.
5. โข Audience
โข Existing marketing consumption โ The audience
would most likely buy magazines. Such as Country
weekly and Maverick, (a monthly country, blues and
folk music online magazine). Also, they may watch
CMT (Country Music Television) and be involved in
CMTโs website, e.g. listen to their online radio.
6. โข Style and form
The style of the video will be quite relaxed, I will do this by using slow
pans and shots that blur into one another, rather than quick cuts that
would make the video more upbeat. The music videos may be similar to
Trace Adkins โ just Fishinโ (See below PowerPoint for video), as heโs
video is set in quite a relaxed and natural setting. Some parts of the video
may also be in black and white, to add to the gloomy tone of the song.
7. โข Representation
The music video will properly be working with the country music
stereotype, that all country music is about breaking up/divorce,
depression, getting drunk, and tractors. As the song itself is about
a guy breaking up with his girlfriend and the song includes lyrics
such as โCried on many a tear in this lifeโ and โshattered dreams in
this lifeโ, I would say that as the song works with the country
music stereotype, so should itโs video.
8. โข Narrative Shot 1
The music video is about a guy, who would probably be
played by the artist himself if possible, who breaks up Shot 2
with his girlfriend and his world basically falls apart.
The video will be split into to different scenes, which will Shot 3
merge between each other.
- In the first scene we will see the artist performing the
Shot 4
song or mouthing the words to the song in natural settings,
such as in his home, outside (woods, streets) and
performing the song in a bar.
- In the second scene the music video will follow the guy
as he breaks up with his girlfriend and tries to get over
her.
