Social media audit of nike and reebok.

1. SocialMediaAudit
By Asif Lakhani

2. Nike,Inc
The organization was
established on January
25, 1964, as Blue Ribbon
Sports, by Bill Bowerman
and Phil Knight.
This product company
specialize in the design,
development, and
promotion of footwear
worldwide.
It structure athletic,
easygoing, and recreation
shoewear for men, ladies,
and youngsters.
The headquartered is
near Beaverton, Oregon,
in the Portland
metropolitan.
Nike ranked on 89 in the
2018 Fortune 500 list

3. ReebokInternationalLimited
Reebok was founded in 1895 in Bolton, Lancashire, England.
Is an American footwear company, and a supplementary of German sporting
goods giant Adidas since 2005.
Reebok produce fitness, running and CrossFit sportswear including clothing
and footwear. It also sponsor (UFC), CrossFit, and Spartan Race.
The company's global headquarters are located in Boston, Massachusetts,
U.S.
Reebok ranked number 403 according to Fortune 500.

4. SocialPlatform“Nike”
 Nike Football with 44 million fans is one of the
best ten most followed brand pages on
Facebook, while the brand's essential Instagram
account is the most followed brand with 100
million adherents!. Nike has social
media profiles on every significant stage, for
example, Facebook, Twitter, YouTube, Pinterest,
and LinkedIn. Target audience is teens and

5. SocialMedia“Reebok”
 Reebok has focused heavily on Instagram. It has 530,000
Instagram likes on its main Reebok channel.
 Reebok’s Instagram community is divided into three
channels: “classic,” “women’s” and “brand community.”
 The brand remains dynamic on Twitter, Instagram and
Pinterest. That got 195 million Twitter impressions.
 Its target audience is upper-middle class.

6. JustDoIt-Nike
Potential Reach: 101,000,0000
Interaction: 8,600,000,000+101000000 =
8600101000
Engagement Rate: 8600101000/101000 =
85.14%

7. Iam whatIam - Reebok
 1,930 likes and 26
comments
Potential Reach: 2,400,000,000
Interaction: 1930 + 26 = 1956
Engagement Rate: 1956/2400000000=
0.081%

8. Tweeter - keep tweeting

9. Comparation
 As comparation to Nike, Reebok doesn’t have too
many followers and social media platform but it
does have support system of multiple accounts,
example Instagram.
 As of Nike, it has a multiple platforms and have the
most counted views, likes, and followers.
 Reebok offer an alternate style of athletic
shoe. Reebok has an extraordinary determination of
running shoes, in addition, they sell dance shoes.
However, Nike has consistently been known for
their basketball shoes and they convey an
extraordinary determination of shoes for all games

10. Summary
 Nike makes promotions and persuasive
videos for their Twitter and Facebook
accounts. These videos have top Athletes
and Nike consistently advance the way that
anybody could do what these stars are doing
right now are making brand reliability for
individuals. Reebok then again simply do
regular posts of their new item which does
not really help to get attentions of people.
 I might want to state that Nike has great
web based life bunch other than Reebok.
They are progressively dynamic and skill to
make new clients and how to get those
clients get faithful. Reebok then again has
no impact from their parts. Reebok has a
portion of the competitors yet I barely
observe any sort of video or promotion from
them which is one of the most significant
key in internet based life showcasing.