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Popular media among vietnamese female

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What are the web media that young female in Vietnam enjoy. Let us check out our research to know the recognition of the major Vietnam web media as well as their images.

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Popular media among vietnamese female

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc. Popular Media for Vietnamese female
  2. 2. Overview 18-19, 11% 20-24, 29% 25-29, 28% 30-35, 32% Respondent profile Q&Me conducted the survey to 18-35 female to see their web media recognition and their popularities (conducted on Nov, 2016) HCM, 27% Hanoi, 24% Can Tho, 3%Hai Phong, 3% Da Nang, 3% Others, 40% Age Area
  3. 3. Income / Spending 13% 20% 17%15% 13% 14% 8% <5M 5M-7.5M 7.5M-10M 10M-15M 15M-20M 20M-30M More than 30M VND Family Income 14% 36% 28% 10% 6% 3%2% <100K VND 100-300K VND 300-500K VND 500-700K VND 700K-1,000K VND 1,000K-2,000K VND >2,000K VND Spending on Fashion 34% 39% 17% 3% 3%2%2% <100K VND 100-300K VND 300-500K VND 500-700K VND 700K-1,000K VND 1,000K-2,000K VND >2,000K VND Spending on cosmetic / beauty services 10% 23% 23% 14% 12% 8% 11% <100K VND 100-300K VND 300-500K VND 500-700K VND 700K-1,000K VND 1,000K-2,000K VND >2,000K VND Spending on food / drinks
  4. 4. Brand recognition 6% 5% 8% 6% 11% 15% 14% 24% 20% 20% 34% 46% 50% 10% 11% 14% 13% 23% 20% 31% 26% 28% 27% 29% 24% 29% 45% 44% 40% 47% 44% 45% 40% 37% 38% 40% 29% 23% 16% 39% 39% 38% 35% 22% 20% 15% 14% 14% 14% 8% 7% 5% Do not know Know it but do not use User irregularly Use regularly 24h.com, dantri.com are most recognized among female Q: Please let me know about the web media that you recognize and are in use (MA)
  5. 5. Brand recognition 36% 35% 11% 13% 39% 48% 7% 9% 7% 20% 5% 9% 4% 36% 39% 22% 17% 37% 42% 13% 12% 16% 13% 5% 8% 5% 46% 44% 32% 28% 28% 25% 21% 20% 17% 13% 13% 6% 6% 18-22 23-29 30-35 kenh14.vn are popular among the youth, while 24h and dantri are more for the elderlies Q: Please let me know about the web media that you recognize and are in use (MA)
  6. 6. Site comparison by keywords 35% 55% 22% 45% 33% 41% 36% 19% Useful Latest information Trendy A variety of contents Quality contents Good to kill time Good for youth Good for adult 10% 21% 35% 17% 13%21% 18% 9% Useful Latest information Trendy A variety of contents Quality contents Good to kill time Good for youth Good for adult 23% 4% 8% 16% 19% 8% 15% 36% Useful Latest information Trendy A variety of contents Quality contents Good to kill time Good for youth Good for adult 20% 6% 18% 11% 15% 12% 15% 20% Useful Latest information Trendy A variety of contents Quality contents Good to kill time Good for youth Good for adult kenh14 ngoisao.net eva.vn afamily.vn Q: Please choose the website that best matches each keyword (SA)
  7. 7. Website for cosmetic eva.vn emdep.v n phunutod ay.vn webtreth o.com kenh14.v n elle.vn afamily.v n ngoisao. net zing.vn guu.vn 24h.com dantri.co m blogtams u.vn 18-22 41% 38% 37% 20% 23% 9% 7% 3% 10% 11% 4% 3% 0% 23-29 34% 36% 24% 24% 22% 12% 10% 8% 11% 9% 5% 2% 1% 30-35 37% 34% 28% 27% 12% 11% 11% 15% 4% 4% 10% 5% 0% All 36% 36% 28% 24% 19% 11% 10% 9% 8% 8% 6% 3% 0% eva.vn is most popular follwed by emdep.vn and phunutoday.vn Q: Please choose the website that you use to get cosmetic information (up to 3) (MA)
  8. 8. Website for fashion eva.vn emdep.v n kenh14.v n phunutod ay.vn ngoisao. net guu.vn elle.vn afamily.v n webtreth o.com zing.vn 24h.com blogtams u.vn dantri.co m 18-22 29% 39% 28% 28% 13% 26% 15% 8% 8% 10% 7% 4% 3% 23-29 31% 31% 25% 16% 20% 18% 12% 14% 8% 11% 6% 5% 3% 30-35 43% 30% 16% 25% 22% 11% 16% 8% 13% 6% 5% 3% 4% All 34% 33% 24% 22% 19% 17% 14% 11% 10% 10% 6% 4% 3% eva.vn is considered most especially among 30-35 Q: Please choose the website that you use to get fashion information (up to 3) (MA)
  9. 9. Website for baby / child care webtreth o.com eva.vn phunutod ay.vn afamily.v n blogtams u.vn dantri.co m emdep.v n 24h.com kenh14.v n zing.vn ngoisao. net elle.vn guu.vn < 29 62% 33% 29% 33% 4% 6% 10% 3% 4% 3% 3% 4% 1% 30-35 64% 37% 34% 30% 8% 6% 2% 4% 3% 2% 3% 1% 0% All 62% 34% 32% 31% 8% 6% 5% 5% 4% 3% 3% 3% 0% webtretho is by far the most website referred for baby / child care Q: Please choose the website that you use to get baby / child care information (up to 3) (MA) * Those who have kids only (N=236)
  10. 10. Website for entertainment kenh14. vn zing.vn ngoisao. net 24h.com dantri.co m blogtam su.vn webtreth o.com afamily. vn eva.vn None of the above phunuto day.vn emdep.v n guu.vn elle.vn 18-22 68% 48% 26% 18% 20% 23% 11% 4% 2% 3% 2% 3% 5% 3% 23-29 59% 38% 29% 20% 17% 12% 12% 10% 8% 6% 4% 5% 3% 3% 30-35 51% 30% 42% 28% 24% 11% 12% 9% 10% 4% 8% 3% 1% 1% All 59% 38% 32% 23% 20% 14% 12% 8% 7% 5% 4% 4% 3% 2% kenh14 is most popular entertainment website Q: Please choose the website that you use to get entertainment news (up to 3) (MA)
  11. 11. Q&Me – About Online Market Research Services
  12. 12. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  13. 13. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 180,000 members as of Nov, 2016 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  14. 14. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043

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