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ベトナム人の新聞・雑誌・読書の習慣についての調査

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ベトナム人で新聞・雑誌を読む人はどのくらいいるのでしょうか?またどういった雑誌・新聞が人気なのでしょうか?500名に調査しました

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ベトナム人の新聞・雑誌・読書の習慣についての調査

  1. 1. Your sub-title here ベトナム人の読書習慣について 雑誌・本・新聞に関してのライフスタイル
  2. 2. Survey information • 518 人の16歳〜49歳のベトナム人男女への調査 • 2015年10月実施
  3. 3. Executive Summary • 27%が定期的に読書をしていると回答 • 半数が2冊以下の読書に留まる • 男性はテクノロジー、女性は主に海外小説 • 32%が雑誌を読むと回答。特に男性25〜49歳までの比率が 高め • 16%が定期的に読書すると回答 • Tuoi Tre (49%), Thanh Nien (34%) などが人気の新聞 • 若者は家で、年配者はオフィスで新聞を読む
  4. 4. 本読みますか? 31% 50% 15% 5% 24% 61% 9% 5% 33% 53% 11% 2% 21% 50% 16% 14% 27% 54% 13% 6% Regularly Occasionally Rarely Never Male (16-24) Female (16-24) Male (25-49) Female (25-49) All 27%が定期的に読書をしていると回答 N=518
  5. 5. 今年どのくらい本を読みましたか? 8% 35% 20% 14% 22% 13% 25% 22% 12% 28% 10% 51% 16% 11% 13% 21% 39% 24% 9% 8% 13% 37% 21% 12% 18% 0 books 1 - 2 books 3 - 5 books 6 -10 books More than 10 books Male (16-24) Female (16-24) Male (25-49) Female (25-49) All 半数が2冊以下の読書に留まる N=518
  6. 6. よく読む本のジャンルは? Novel (domestic) Novel (internatio nal) Non Fiction Political History Technology Sport Business / Money Cooking Health / Medical Travel Literature Study (e.g English study) Male (16-24) 31% 25% 22% 13% 18% 35% 18% 13% 9% 20% 11% 10% 16% Female (16-24) 33% 53% 20% 8% 9% 13% 7% 15% 31% 23% 14% 13% 18% Male (25-49) 20% 27% 12% 18% 19% 42% 25% 28% 14% 26% 17% 9% 8% Female (25-49) 40% 42% 20% 10% 14% 10% 2% 16% 35% 27% 12% 13% 6% All 31% 37% 19% 12% 15% 25% 13% 18% 22% 24% 14% 11% 12% Male (16-24) Female (16-24) Male (25-49) Female (25-49) All 男性はテクノロジー、女性は主に海外小説 N=485 (excluding those who do not read)
  7. 7. 雑誌読みますか? 26% 30% 44% 27% 32% 74% 70% 56% 73% 68% Male (16-24) Female (16-24) Male (25-49) Female (25-49) All Yes No 32%が雑誌を読むと回答。特に男性25〜49歳までの比率が高め N=518
  8. 8. ベトナムの主な雑誌(良く読む雑誌についての自由回答より) Male Female No.1 (16%) No.2 (12%) No.3 (7%) No.4 (5%) No.5 (3%) No.1 (8%) No.2 (5%) No.3 (5%) No.4 (4%) No.5 (4%)
  9. 9. 新聞を読みますか? 14% 48% 29% 9%9% 53% 30% 8% 21% 56% 14% 8% 18% 52% 18% 12% 16% 52% 23% 9% Regularly Occasionally Rarely Never Male (16-24) Female (16-24) Male (25-49) Female (25-49) All 16%が定期的に読書すると回答 N=518
  10. 10. よく読む新聞は何ですか? 49% 34% 27% 22% 17% 16% 16% 14% 11% 7% 2% Tuoi Tre (49%), Thanh Nien (34%) N=470 (excluding those who do not read newspapers)
  11. 11. どこで新聞を読みますか? 64% 31% 12% 12% 0% 8% 68% 19% 20% 12% 15% 2% 71% 30% 30% 2% 2% 5% 44% 17% 39% 0% 14% 1% 58% 27% 24% 6% 9% 3% At home At cafe At offices At school At beauty salons Others Male (16-24) Female (16-24) Male (25-49) Female (25-49) All 若者は家で、年配者はオフィスで新聞を読む N=470 (excluding those who do not read newspapers)
  12. 12. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.

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