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Turning


         Into


       EyeforTravel
Travel Distribution Summit
  Mumbai | Oct 7, 2010
Simple Things We Often Forget
                                      Let’s Look At Them Through
                           ...
PUT THE CUSTOMER CENTRE
Make Them Feel Good
Different Folks, Different Strokes
Make Her Way Your Way
Be Ready To Help
Recognize Their State Of Mind
LISTEN TO WHAT THE CUSTOMER WANTS
LISTEN FOR WHAT SHE DOESN’T
You Better Do So
Little Treats Are Sweet
Let ‘Em Decide
Take Them Where They Wanna Go
Their Way, All The Way
Be Extraordinary
Some Like It Hot
DIFFERENTIATE
ANTICIPATE
Make Un-Occasions Special
Create Occasions
Weave Magic Around Them
Be Creative
Overcome This Attitude
MAKE IT FUN
MAKE IT EASY
Build Up Anticipation
Make It Easy For The Lazy
Easier The Better…
It’s About Them
Do The Thinking…
IT ISN’T JUST ABOUT RATE, MATE
BE SOCIAL, NOT VOCAL
Nurture Loyalty, Show You Care
Free Is a Terrible Way To Be
Keep In Touch
Keep The Conversation Going
If They Love It, They’ll Book It
The Last Word
Let’s Stay Connected

                Ashok Lalla
             President – Digital
                 Euro RSCG

          a...
Turning Lookers Into Bookers -- Presentation by Ashok Lalla, President - Digital, Euro RSCG at EyeforTravel's India Distri...
Turning Lookers Into Bookers -- Presentation by Ashok Lalla, President - Digital, Euro RSCG at EyeforTravel's India Distri...
Turning Lookers Into Bookers -- Presentation by Ashok Lalla, President - Digital, Euro RSCG at EyeforTravel's India Distri...
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Turning Lookers Into Bookers -- Presentation by Ashok Lalla, President - Digital, Euro RSCG at EyeforTravel's India Distribution Summit (Mumbai, Oct 7, 2010)

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Turning Lookers Into Bookers -- Presentation by Ashok Lalla, President - Digital, Euro RSCG at EyeforTravel's India Distribution Summit (Mumbai, Oct 7, 2010)

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Turning Lookers Into Bookers -- Presentation by Ashok Lalla, President - Digital, Euro RSCG at EyeforTravel's India Distribution Summit (Mumbai, Oct 7, 2010)

  1. 1. Turning Into EyeforTravel Travel Distribution Summit Mumbai | Oct 7, 2010
  2. 2. Simple Things We Often Forget Let’s Look At Them Through Garfield’s Eyes 1. Put the customer centre 2. Listen to what the customer wants Listen for what she doesn’t 3. Differentiate Anticipate 4. Make it easy Make it fun 5. It isn’t just about rate, mate Be Social, Not vocal
  3. 3. PUT THE CUSTOMER CENTRE
  4. 4. Make Them Feel Good
  5. 5. Different Folks, Different Strokes
  6. 6. Make Her Way Your Way
  7. 7. Be Ready To Help
  8. 8. Recognize Their State Of Mind
  9. 9. LISTEN TO WHAT THE CUSTOMER WANTS LISTEN FOR WHAT SHE DOESN’T
  10. 10. You Better Do So
  11. 11. Little Treats Are Sweet
  12. 12. Let ‘Em Decide
  13. 13. Take Them Where They Wanna Go
  14. 14. Their Way, All The Way
  15. 15. Be Extraordinary
  16. 16. Some Like It Hot
  17. 17. DIFFERENTIATE ANTICIPATE
  18. 18. Make Un-Occasions Special
  19. 19. Create Occasions
  20. 20. Weave Magic Around Them
  21. 21. Be Creative
  22. 22. Overcome This Attitude
  23. 23. MAKE IT FUN MAKE IT EASY
  24. 24. Build Up Anticipation
  25. 25. Make It Easy For The Lazy
  26. 26. Easier The Better…
  27. 27. It’s About Them
  28. 28. Do The Thinking…
  29. 29. IT ISN’T JUST ABOUT RATE, MATE BE SOCIAL, NOT VOCAL
  30. 30. Nurture Loyalty, Show You Care
  31. 31. Free Is a Terrible Way To Be
  32. 32. Keep In Touch
  33. 33. Keep The Conversation Going
  34. 34. If They Love It, They’ll Book It
  35. 35. The Last Word
  36. 36. Let’s Stay Connected Ashok Lalla President – Digital Euro RSCG ashok.lalla@eurorscg.com @ashoklalla

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