Lessons from Eric Schmidt

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These are notes from a roundtable discussion given by Eric Schmidt at the VCU Brandcenter.

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Lessons from Eric Schmidt

  1. 1. LESSONS FROMERIC SCHMIDTNotes from a VCU Brandcenter Roundtable - 04.08.2011Created by @rachelmercerContent, unless in quotation marks, is paraphrased.
  2. 2. “MOBILE IS THE ANSWER TO EVERY QUESTION.”
  3. 3. WHY MOBILE?‣ (Moore’s Law) Technology is doubling in speed / performance every two years‣ Think of- all of thedevice, bank,your portable device It for you gaming things that personal assistant. is has stored value.‣ People can now pretty much fully rely on mobile devices for everyday tasks
  4. 4. “THINK OF THE WORLD AS A PHONE-CONNECTED CLOUD.”
  5. 5. A CONNECTED WORLD‣ There’s 1 BILLIONaSmartphones, 47Billion Phones, and the world has population of Billion people.‣ You’ll never reach that final billion‣ Think abouton mobile world is like when people are reliant only what the devices
  6. 6. “THE NEXT GENERATION OF ADVERTISING IS HIGHLY PERSONAL.”
  7. 7. NEXT GEN ADVERTISING‣ These will be microtargeted‣ This should target each person, but will do so slightly differently‣ Must be highly interactive
  8. 8. “FACEBOOK WILL HAVE PROBLEMS WITH FOREIGN AUTOCRATS.”
  9. 9. POLITICO‣ Onlinetechnologies also allow for the secret policebut these technologies appear to benefit dissidents, to look into their organization and activities‣ China does this to someflourish, while suppressing online organizations to extreme - allow for some all physical demonstrations
  10. 10. IS THERE A FUTURE FOR THEDESIGN-ORIENTED CEO?
  11. 11. FUTURE CEO‣ “Steve Jobs isinnovativeCEO whoisbridges the financial and the only gap. He a national treasure.”‣ The CFO as CEO model hasThe CEO needs to -be skills are the wrong skills. been discredited their trained in taking risk.‣ Skeptical that a They need to be organized. They run a company. truly creative design person could need to be boring.

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