1. Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio
Masthead
‘Rolling stone’ is in a serif font which shows that the
magazine is very classic and formal. It is red with a
pale blue outline. The colour red shows he rock
which the magazine presents which tells the readers
and then creates a target audience.
Main image
The main image has rule of thirds which makes the
image more aesthetically pleasing. It also fills the
cover to avoid too much negative space. It is in the
primary optical area and the strong fallow field. She
is dressed provocatively creating sex appeal and a
secondary male audience.
Model credit
‘Mother monster’ is the name of Lady Gaga used by
her fans and people who like her, this creates a
target audience and influences people to buy the
magazine. The writing is black which contrasts
against her skin colour making her seem even paler
and almost makes her look from the 1800’s and
classy.
Coverlines
They are all down the left side of the magazine to
frame her face. They start of slightly bigger and
then become smaller. This could symbolise the
importance of the cover line. As the bigger ones are
bigger more famous artists such as Lady Gaga.
Main cover line
‘SPECIAL REPORT’ this interests the reader. It is also
in the strong fallow area so will be noticed by the
readers. It also establishes the content of the
magazine and allows the target audience to
recognise that there are exclusive features with this
magazine.
Colour
Red and black creates a sexual feel mixed with a bit
of rock and danger associated to the colour red.
Typefaces
A serif font is used to emphasise the classic-ness of
the magazine. It is in between being bold and slim. It
is also in capitals which makes it easier to read and
establish. The letters are close together which makes
the magazine look professional. The positioning of it
is to the left slightly covering the image but not the
main elements.
Photography Lighting
High key lighting is used to give the magazine a
vibrant high profile, classic feel. High key lighting is
usually used in fashion magazines and as Lady Gaga is
known for her fashion this makes sense.
Design Principles Used?
There is 80% image and 20% type as the image is
most important and is what will grab the reader.
There is no more than 3 main colours and hey all
complement each other. The gutenberg design has
been used as the mast head is in the primary optical
area. This is important as it establishes straight away
what the magazine is. The ‘inside news’ tab is in the
strong fallow area. This allows the reader to
understand the content of the magazine. In the weak
fallow area and terminal area is the most provocative
area of the image. This may create a secondary
audience of males as they will find this attractive.
House Style
The colour scheme is consistent throughout the magazine. There is a professional mature
look that is recognised. The cover lines generally are always down the left hand side with an
image that dominates 80% of the page.
Comment on how the design of the magazine cover attracts the target audience: