Social Strategies for Bloggers
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As the number of social networks continues to grow it's important to focus your social efforts on the channels which are the best fit for your blog and your audience. Social Strategies for Bloggers will cover how to develop a solid social strategy, the best ways for optimizing the various social channels for search, and useful tools for measuring the successes of difference social vehicles.
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Social Strategies for Bloggers
- 1. Social Strategies for Bloggers May, 18 2013 Ashley Stuart @FancyPants10
- 2. Introduction Social Strategies for Bloggers So many social sites, so little time Consider…. • Your bandwidth • Which social sites your readers spend their time on > Demographics can lend insight • What social channels are appropriate for your content • What channels have the ability to deliver the message types needed for your blog @FancyPants10
- 3. Social Puzzle Social Strategies for Bloggers @FancyPants10
- 4. Facebook Social Strategies for Bloggers Pin important posts Pinned posts remains at the top of the page and remains for 7 days. Page Insights Gain a greater understanding of how people are engaging with your content and obtain valuable demographic data *Keep personal page and blog page separate @FancyPants10
- 5. Twitter Social Strategies for Bloggers Twitter Cards: Twitter cards attach visual media experience to your tweets. Once a few lines of HTML is added to your blog, Tweeted links will have a “card” added to the Tweet that’s visible to Followers. @FancyPants10
- 6. Twitter Social Strategies for Bloggers Twitter Cards: Twitter cards attach visual media experience to your tweets. Once a few lines of HTML is added to your blog, Tweeted links will have a “card” added to the Tweet that’s visible to Followers. @FancyPants10
- 7. Twitter Cards Social Strategies for Bloggers @FancyPants10
- 8. Twitter Social Strategies for Bloggers https://dev.twitter.com/docs/cards @FancyPants10
- 9. Pinterest Social Strategies for Bloggers Pinterest Analytics: Pinterest Audience Insight = Better Content Decisions • Must have Pinterest Business Page • Adaptation of Pinterest's New Look • A Verified Website (denoted by a checkmark next to your URL on your profile page) Add SEO value to your Pins • When creating pin boards, use descriptive keyword-focused titles • In descriptions, ensure you’re including product keywords that describe the product and its features/benefits • Ensure images include a descriptive filename and alt-text Verification for bloggers REMEMBER TO… • Pin thematically relevant images from other Pinterest users • Leaving comments on other user’s pins • Using the mention feature • Follow other users or brands @FancyPants10
- 10. Google+ Social Strategies for Bloggers Communities: Join or Create a Google+ Community around your blog theme. By creating a community and/or creating content you’re building your expertise with others in the industry. If an industry related Community is created, be sure that it’s an outlet for information sharing and NOT a place where you’re pushing your blog. Use Markup in Google+ posts: *bold* _italic_ Place a Google+ Badge above the fold on your blog (and make sure it’s a FASS button @FancyPants10
- 11. Quora: Promote your expertise Social Strategies for Bloggers @FancyPants10
- 12. Quora: Promote your expertise Social Strategies for Bloggers Quora gives you the ability to follow specific topics so you can be on top on new questions that are posted and answer in a timely matter. @FancyPants10
- 13. Vine Social Strategies for Bloggers Vine in Action Video is hard…Make it EASY with Vine! Vine is an app which allows you to create 6 second looping videos and share via social networks with ease Vine is Great for… • How-to tutorials • Stop motion • Demonstrations • Recipes • Showcases • Interviews • Events • Sound bites • Etc, Etc, Etc… @FancyPants10
- 14. Paid: Determine your budget before you spend Social Strategies for Bloggers Calculate your raw ROI, then decide an acceptable ROI, a return you can live with to accommodate marketing spend Take gain from investment (price point) - cost of investment cost of investment @FancyPants10
- 15. Automation: Give yourself a break Social Strategies for Bloggers Hootsuite: Not only a social dashboard. Integrate multiple Facebook and Twitter accounts. This is free for up to 5 accounts and only $5/month for >5. You can use HootSuite Hootlet plugin (Chrome or FireFox) which allows for Auto Scheduling, optimization of delivery times, and easy link sharing. @FancyPants10
- 16. Automation: Give yourself a break Social Strategies for Bloggers Triberr: Triberr Helps to grow your blogs readership by connecting with like minded bloggers who are interested in reading and supporting each other. @FancyPants10
- 17. Automation: Give yourself a break Social Strategies for Bloggers Dlvr.it: Plug in a group of RSS feeds and decide what social media accounts you want them to go to. When RSS posts go live, it automatically sends them to the networks you’ve selected. Best of all, it’s completely free. @FancyPants10
- 18. Use search trends to drive timely content Social Strategies for Bloggers @FancyPants10
- 19. UseAuto SuggestTools to Expand on Content Ideas Social Strategies for Bloggers @FancyPants10
- 20. DriveTrafficWith Social Channel specific strategies FASS Buttons Use trending hashtags when promoting Flaunt your expertise Use videos to attract new users Pay for the visit Use search interest to schedule content Automate when possible Consistently engage with your audience Measure, Measure, Measure Social Strategies for Bloggers @FancyPants10
- 21. SocialTools Social Strategies for Bloggers Social Mention: Receive daily email alerts for just about anything. Twitter Counter: Track your twitter account growth over time. You can also compare your growth to other people’s handles. @FancyPants10
- 22. SocialTools Social Strategies for Bloggers FollowerWonk: Search Twitter bios to find other bloggers to follow & engage with- hopefully they will return the favor! @FancyPants10
- 23. SocialTools Social Strategies for Bloggers Simply Measured Offers many free social reports including: • Twitter Follower Report • Facebook Fan Page Report • Vine Tweet Analysis • Social Traffic Report • Instagram User Report • Facebook Competitive Analysis Report • YouTube Channel Report • Tumblr Report • Linkedin Profile Analysis @FancyPants10
- 24. Building a Social Strategy What’s the point? (your objective) Who am I trying to reach? How will you reach them? Set communication goals Set success metrics Create a channel specific content calendar Social Strategies for Bloggers @FancyPants10
- 25. Resources Twitter Cards: https://dev.twitter.com/docs/cards Pinterest Blog Verification: https://help.pinterest.com/entries/22250923-Verify-your- blog#blog_verification Quora: www.quora.com Triberr: http://triberr.com/ Dlvr.it: http://dlvr.it/ Google Trends: http://www.google.com/trends/ Ubersuggest.org: http://ubersuggest.org/ Social Mention: http://www.socialmention.com Twitter Counter: http://twittercounter.com FollowerWonk: www.followerwonk.com Simply Measured http://simplymeasured.com/free-social-media-tools Edit This Every Time @FancyPants10
Editor's Notes
- Social can be a powerful traffic driver to your site, if used correctly. Not every social network is a right fit for every blogger. It's important to evaluate where your target audience or reader spends their time and what social channel is most appropriate for your content. For example, if you are a fashion boutique Pinterest is a sure bet and if you an local news channel, Twitter can be an effective vehicle to deliver timely information to the masses.
- It's critical to develop a social strategy which establishes the most effective and appropriate messaging vehicles for your brand. You don't want to spread yourself too thin by attempting to manage more social accounts than you have the bandwidth for. Each social site serves a different purpose, it’s critical to think about how your messaging will fit together to communicate a well-rounded message to your followers
- Product:
- Summary- the default cardProduct:designed to showcase products via an image, descripting and allow for a price details as wellPhoto: puts the photo front and centerSummary large image: lets you feature a larger image above the title and description of the cardPlayer: for streaming media experiences such as video and audio, allows you to present your content inside an iframe within the tweetApp card- represents mobile applications on twitter and drive installs
- Pinterest notes that “If you’re an establishes brand, small business, non-profit, blogger or Publication, you can join Pinterest as a business.For most bloggers, we recommend using HTML meta tags verify your blog. We have instructions for some common blogging platforms below. If you manage your blog's domain through a web hosting site, such as Bluehost, GoDaddy, HostGator, etc., then you can upload an HTML file to verify your website.Right now, you can only verify a top-level domain, such as www.example.com.
- *bold* _italic_Figure out marketing budget
- In this example I have a raw ROI of 133% – so now ask yourself, what is an acceptable ROI? For me an ROI of 75% is acceptable. This would put my total cost of investment at just about $14.30/ unit sold in order to maintain a ROI of 75%.Take your total cost of investment ($14.30) and less your raw cost of investment ($10.75). This would mean I can afford about $3.55 in marketing spend for each unit sold. If I sell 2-5 units a month, my monthly marketing budget is somewhere between $7-$18 per month.
- enables you to join a “tribe” of like-minded group of bloggers and mutually share one another’s RSS blog content via Twitter, Facebook, LinkedIn, and Google+ from one location.
- Take advantage of trending topics by using google trends. Google trends delivers the search interest over a period of time which will help with the creation of a content calendarGive example with climbing topics
- Instagram for social media > analyticsVine > Vine how tos, client testimonials
- Instagram for social media > analyticsVine > Vine how tos, client testimonials
- Whats your point; the best social strategies are those that focus on a more narrow rational for social (awareness, retention. Sales, follwoers, readers?)Who am I trying to reach (what’s my demo graphic- m/f, photographers, moms, other bloggers?How will I reach them (what social channels are most effective for my demo)Goals: greater awarness, more readers- set a goal for each channelMetrics: How will I measure if I reached my goal- what KPIs will you use to measure effectiveness Set a channel specific content calendar- keep them coming back for Fresh, exciting, new content regularly.