Ash Liddell Brighton SEO Deck - Where should - and shouldn't - AI & ChatGPT play a role in your SEO strategy?

1. Where should – and
shouldn’t – AI &
ChatGPT play a role
In your SEO
Strategy?
Slideshare.Net/ashleyliddellseo
@AshLiddell1250
Ashley Liddell
REPRISE

2. What is ‘AI’ in the world of SEO?
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#BrightonSEO

3. Let’s head
over to
ChatGPT.
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@AshLiddell1250 #BrightonSEO

4. REPRISE 2023 | 4
#BrightonSEO

5. Inspire. Educate. Entertain.
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#BrightonSEO

6. Offer
superior
experiences.
When done well, SEO hits these marks:
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Differentiation
through
creativity.
A wide array
of opinions
and ideas.
#BrightonSEO

7. Make people give a shit about
something!
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#BrightonSEO

8. REPRISE 2023 | 8
#BrightonSEO

9. REPRISE 2022 | 9
A world filled with standardized content fails
to meet the idealogies of SEO.
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#BrightonSEO

10. SEO thrives off
differentiation
in content
quality.
ChatGPT content as an Isolated solution:
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SEO friction
eliminated.
#RIPSEO
Looks the part.
Has
flawed outputs.
#BrightonSEO

11. Uninspiring. False info. Not entertaining.
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#BrightonSEO

12. REPRISE 2022 | 12
So ChatGPT, you’re a liar! Actress! Ash, why
are we here?
REPRISE 2023
#BrightonSEO

13. Temptations for Brands
#BrightonSEO

14. Easy to
Navigate +
Leverage.
Affordable
Solution.
Temptations for Brands
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Works
at
Speed.
#BrightonSEO

15. Yes,
AI has killed SEO!
#RipSEO
No,
It’s useless!
#LongLiveSEO
…It Depends
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AI/SEO schools of thought:
#BrightonSEO

16. REPRISE 2022 | 16
The facts are, sometimes ‘AI’ maybe Good.
Sometimes ‘AI’, not so much!
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#BrightonSEO

17. How AI could negatively
Impact SEO & SERPs
#BrightonSEO

18. Uninspiring,
Non-Innovative
SERPs and
On-Site
Destinations.
@AshLiddell1250 #BrightonSEO

19. REPRISE 2022 | 19
SEO! It was said that you would nurture
inspiration, not destroy it!
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#BrightonSEO

20. Decision
Fatigue
+
Analysis
Paralysis
@AshLiddell1250 #BrightonSEO

21. REPRISE 2023 | 21
BRAND, tone of
voice and that
“You Factor”,
and the value it
adds to your
offerings, could
become lost!
@AshLiddell1250 #BrightonSEO

22. And then there’s the
'Google' considerations…
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#BrightonSEO

23. REPRISE 2023 | 23
*https://developers.google.com/search/blog/2023/02/go
ogle-search-and-ai-content
“If you see AI as an essential way to help you produce
content that is helpful and original, it might be useful to
consider..."
Should I use AI to generate content?
#BrightonSEO

24. REPRISE 2023 | 24
*https://developers.google.com/search/blog/2023/02/go
ogle-search-and-ai-content
"...If you see AI as an inexpensive, easy way to
game search engine rankings, then no.”
Should I use AI to generate content?
#BrightonSEO

25. REPRISE 2023 | 25
#BrightonSEO
Experience. Expertise.
Authority. Trust
Can users really put their
trust in AI here?

26. So, When shouldn’t you use AI within
your SEO strategies?
#BrightonSEO

27. Ranking
for “just
another
keyword”.
So, when shouldn’t you use AI
within your SEO strategies?
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#BrightonSEO
Delivery
of content
without
human
oversight.

28. Replacing an
SEO team.
(I like this gig).
So, when shouldn’t you use AI
within your SEO strategies?
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#BrightonSEO

29. Using AI to enhance SEO strategies
#BrightonSEO

30. Remove
friction in
the user
experience.
Leveraging AI to assist with REPRISE’s SEO fundamentals
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Direct
customer
attention.
Attract
engagement.

31. AI TOOLS KICK ASS
AS RESEARCH TOOLS
(Keyword Research, Topic Research)
@AshLiddell1250
#BrightonSEO

32. WRITERS BLOCK?
AI TOOLS ARE AWESOME
FOR CONTENT IDEATION
(Content briefs, related topics,
relevant questions/FAQs)
@AshLiddell1250
#BrightonSEO

33. ENHANCE YOUR SEO PROCESS
(Keyword clustering, mapping & intent.
Meta descriptions, SEO Titles & ALT tags)
@AshLiddell1250
#BrightonSEO

34. LEVERAGE AI TO ACHIEVE
'DIFFERENTIATION
THROUGH CREATIVITY'
@AshLiddell1250
#BrightonSEO

35. EFFICIENT TECH SEO
ASSISTANCE
(Scheme Markup, Robots.txt,
Sitemaps, hreflang & more)
@AshLiddell1250
#BrightonSEO

36. REPURPOSE, CONDENSE
AND SUMMARISE YOUR
CONTENT.
(AWESOME FOR
SEARCH EVERYWHERE)
@AshLiddell1250
#BrightonSEO

37. REPRISE 2022 | 37
Let AI provide
the assists.
Let your SEO
team score
those goals!
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#BrightonSEO

38. The Key Takeaway?
AI can be an SEO’s best friend, NOT an SEO’s
replacement!
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#BrightonSEO

39. Something to consider!
This deck? It probably became out of date 10
minutes ago.
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#BrightonSEO

40. Don’t forget to follow
me on socials:
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@AshLiddell1250
@No_Context_SEO
/in/ashley-liddell-seo
#BrightonSEO

41. Thanks.
#BrightonSEO