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SEO: From Fundamentals
to Advanced Techniques
Rakesh Patel
SEO: From Fundamentals to Advanced Techniques
Today, we will explore the principles of organic search engine
optimization, including its fundamentals and advanced techniques,
that can help you enhance your online presence and reach your
target audience effectively.
I am thrilled to have the opportunity to share my learnings and
expertise with you all today.
Let's dive in!
02
Optimizing Your Online Presence for Maximum Visibility
03
Workshops are all about practical, hands-on experience, not just telling you
what to do… but showing you how to do it.
So, let's kick off our workshop and get our hands dirty.
04
Today, I want you to Unleash Your Inner Bruce Lee:
Kick SEO Complexity to the Curb!
05
So, Let’s Learn the Art of Digital Combat
and Show Those Search Engines Who's Boss!
06
Thanks to Content Clusters, Not Magic!
SEO Strategy and Content Plan in 5 Minutes
07
Tools: https://thruuu.com & Google Search Console
08
Big shoutout to thruuu founder Samuel for his vision, hard
work, and dedication.
Coupon Code for you to share:
SAASBOOMI_THRUUU
They will get 20 more credits with the code.
09
https://www.keywordinsights.ai/
10
Alright folks, fasten your seatbelts
and
get ready for some serious fun.
Who's brave enough to volunteer for a wild ride with me?
11
● Google: number of Pages that are Indexed.
● Screaming Frog: crawling the website.
● Ahref
○ Overview
○ Organic keywords, traffic, number of backlinks
○ PPC based keywords
○ Top pages' section in Ahrefs & Export Top 50 pages in notepad
○ Find Seed Keywords using ChatGPT
○ Select one “Seed keywords” & Create a silo structure
○ Create Circle jerk silo using a draw.io or Google sheet
● Spyfu Overview
● Screaming Frog Overview
Time for Ahref, Spyfu & Screaming Frog
Content Creation
From Drab to Fab with SurferSEO and Frase!
13
SurferSEO.com, Frase.io & quillbot.com
● Surfer was launched as a content optimization tool, but later
on, they added content creation features as well.
● Frase focuses on topic research and content creation,
whereas Surfer is widely used for its SERP analyzer feature
to optimize the content.
● We use both (For new creation we use Surfer & for
Optimization we use Frase.
● We use quillbot.com for Paraphrasing content.
Put any sub-heading here
AI.
AI Unleashed: Harnessing the Power of ChatGPT and Other Tools
15
The Map of Mental Magic
SEO Clustertastrophe: Let's
Get Our Keywords in Order!
The Ultimate E-A-T-YMYL-
Medic Factor!
Meta-mazing: SEO Smarts
Virgin Territory: Where
Laughter and Great Service
Meet
01
02
03
04
05
The Jovial Journalist
06
ChatGPT Prompts for SEO
Harnessing the Power of ChatGPT and Other Tools for Your Business Needs
Honest Progress Express
07
16
❏ Serial Entrepreneur
❏ Founder and CEO of DocoMatic.AI
❏ 31+ Years of IT Experience
❏ Author of 2 Books
❏ Founder of Space-O Technologies
❏ Founder of UpperInc
Thanks a bunch, and may your weekend be filled with
so much fun that you'll need a whole week to recover!

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SEO for Founders.pptx

  • 1. SEO: From Fundamentals to Advanced Techniques Rakesh Patel
  • 2. SEO: From Fundamentals to Advanced Techniques Today, we will explore the principles of organic search engine optimization, including its fundamentals and advanced techniques, that can help you enhance your online presence and reach your target audience effectively. I am thrilled to have the opportunity to share my learnings and expertise with you all today. Let's dive in! 02 Optimizing Your Online Presence for Maximum Visibility
  • 3. 03 Workshops are all about practical, hands-on experience, not just telling you what to do… but showing you how to do it. So, let's kick off our workshop and get our hands dirty.
  • 4. 04 Today, I want you to Unleash Your Inner Bruce Lee: Kick SEO Complexity to the Curb!
  • 5. 05 So, Let’s Learn the Art of Digital Combat and Show Those Search Engines Who's Boss!
  • 6. 06 Thanks to Content Clusters, Not Magic! SEO Strategy and Content Plan in 5 Minutes
  • 7. 07 Tools: https://thruuu.com & Google Search Console
  • 8. 08 Big shoutout to thruuu founder Samuel for his vision, hard work, and dedication. Coupon Code for you to share: SAASBOOMI_THRUUU They will get 20 more credits with the code.
  • 10. 10 Alright folks, fasten your seatbelts and get ready for some serious fun. Who's brave enough to volunteer for a wild ride with me?
  • 11. 11 ● Google: number of Pages that are Indexed. ● Screaming Frog: crawling the website. ● Ahref ○ Overview ○ Organic keywords, traffic, number of backlinks ○ PPC based keywords ○ Top pages' section in Ahrefs & Export Top 50 pages in notepad ○ Find Seed Keywords using ChatGPT ○ Select one “Seed keywords” & Create a silo structure ○ Create Circle jerk silo using a draw.io or Google sheet ● Spyfu Overview ● Screaming Frog Overview Time for Ahref, Spyfu & Screaming Frog
  • 12. Content Creation From Drab to Fab with SurferSEO and Frase!
  • 13. 13 SurferSEO.com, Frase.io & quillbot.com ● Surfer was launched as a content optimization tool, but later on, they added content creation features as well. ● Frase focuses on topic research and content creation, whereas Surfer is widely used for its SERP analyzer feature to optimize the content. ● We use both (For new creation we use Surfer & for Optimization we use Frase. ● We use quillbot.com for Paraphrasing content. Put any sub-heading here
  • 14. AI. AI Unleashed: Harnessing the Power of ChatGPT and Other Tools
  • 15. 15 The Map of Mental Magic SEO Clustertastrophe: Let's Get Our Keywords in Order! The Ultimate E-A-T-YMYL- Medic Factor! Meta-mazing: SEO Smarts Virgin Territory: Where Laughter and Great Service Meet 01 02 03 04 05 The Jovial Journalist 06 ChatGPT Prompts for SEO Harnessing the Power of ChatGPT and Other Tools for Your Business Needs Honest Progress Express 07
  • 16. 16 ❏ Serial Entrepreneur ❏ Founder and CEO of DocoMatic.AI ❏ 31+ Years of IT Experience ❏ Author of 2 Books ❏ Founder of Space-O Technologies ❏ Founder of UpperInc
  • 17. Thanks a bunch, and may your weekend be filled with so much fun that you'll need a whole week to recover!

Editor's Notes

  1. Thruuu https://app.thruuu.com/dashboard https://www.youtube.com/watch?v=6Tql_EjdMQA https://www.upperinc.com/blog/how-to-start-a-laundry-pickup-delivery-business/ https://search.google.com/search-console/performance/search-analytics?resource_id=sc-domain%3Aupperinc.com&breakdown=page&page=*https%3A%2F%2Fwww.upperinc.com%2Fblog%2Fhow-to-start-a-laundry-pickup-delivery-business%2F&num_of_months=12 Download Keywords Change Headings of those Titles Keyword and Volume Imprt the Keywords using Cluster Get notified about main topics Show number of Keywords and Volume Analize SERP Show number of keyword in that cluster (aggrigated view) You see top articles You can see Competitors See Topics See Outline - Section View and Bird Eye View People also asked (on SERP) (15x) Create Content Brief https://app.thruuu.com/topic-clusters
  2. Thruuu https://app.thruuu.com/dashboard https://www.youtube.com/watch?v=6Tql_EjdMQA https://www.upperinc.com/blog/how-to-start-a-laundry-pickup-delivery-business/ https://search.google.com/search-console/performance/search-analytics?resource_id=sc-domain%3Aupperinc.com&breakdown=page&page=*https%3A%2F%2Fwww.upperinc.com%2Fblog%2Fhow-to-start-a-laundry-pickup-delivery-business%2F&num_of_months=12 Download Keywords Change Headings of those Titles Keyword and Volume Imprt the Keywords using Cluster Get notified about main topics Show number of Keywords and Volume Analize SERP Show number of keyword in that cluster (aggrigated view) You see top articles You can see Competitors See Topics See Outline - Section View and Bird Eye View People also asked (on SERP) (15x) Create Content Brief https://app.thruuu.com/topic-clusters