NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry,
Website - https://nidmindia.com/
2. Digital And Content
Evolution
For all the talk over the last few
years around digital disruption,
the reality is that it has already
happened. We are now in a
period of evolution, meaning
content marketers must
change mindsets and skill sets.
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3. AI Growth And
Conversational Infusion
The introduction of OpenAI and
ChatGPT allows marketers to interact
with technology in a conversational
manner for the first time.As a result,
AI will be infused into content
marketing strategies at a scale never
witnessed in our lifetime.
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4. Content Search, And
SEO Fusion
As content, search, and SEO
strategies fuse, marketers must
rethink what they write and how SEO,
content, search, and digital teams
work together
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5. Purpose And
Differentiation
Content that lacks purpose will struggle
to compete on the search engine results
pages (SERPs). To ensure content is
discoverable and found online,
differentiation is needed.
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6. Visual content is in demand, from
visuals for search experiences and
ranking to infographics, images, and
charts.
Visual Variation
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7. AI Experiments Vs.
Experience
The best content marketers will learn how to work
with AI.This means understanding limitations and
exercising caution while adding their experience to
produce and supervise AI content tools set to
flood the market.
70%
30%
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8. Focus And Process
The core fundamentals of good content marketing have
not changed. Marketers should not lose focus on that.
In 2023, production and approval processes will need to
change. Organizations will need to adapt to the fact
that AI is going mainstream
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9. Consistency,
Consumption, And Value
Too much content can confuse consumers. This is
especially true for content with no relevancy,
shows no authority, and offers little value.83% of
marketers say focusing on quality rather than
quantity of content
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10. Personalizd Content
With a savvier customer, you need a more
sophisticated way to communicate, one
that speaks to that person on an individual
level. It matters because expectations have
changed and being relevant to what a
buyer wants to know is key.
www.nidmindia.com
11. A Deeper Focus on Your
Audience
Although AI and automation continue
to rock the content landscape, 2023
will be a year of going back to the
basics. Namely, creating content that
puts the needs of your target
audience first.
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